INTERNAL DOCUMENT / NOT INDEXED / APRIL 2026
Complete optimisation guide for @ORRJO. Title rewrites, description templates, playlist structure, Shorts repurposing plan, and channel-level changes.
Current: "We are a specialist B2B Digital Marketing & Sales Agency. ORRJO creates videos showcasing our culture and providing insights into our business. Our team create..."
B2B lead generation, outsourced SDR, demand generation, B2B marketing agency, lead gen agency, B2B growth, outbound sales, pipeline generation, B2B podcast, ORRJO, sales development, B2B creative agency, meeting booking
Set the "ORRJO Showreel 2025" (dQyvz2FUxug) as the channel trailer for non-subscribers. It is 59 seconds and gives the best overview of the team and work.
Add these to the channel banner/about: orrjo.com, LinkedIn company page, podcast page (orrjo.com/podcast), booking link (orrjo.com/lets-talk)
Organise all 43 videos into 5 keyword-targeted playlists. Playlist titles are written for YouTube search.
Description: Conversations with founders, operators, and leaders building B2B companies. No scripts. No fluff. Real stories about sales, marketing, leadership, and growth.
Description: Real clients sharing real results. How B2B companies use ORRJO for lead generation, demand generation, and content creation to build pipeline and grow revenue.
Description: Quick, practical B2B growth advice. Lead generation tactics, sales development tips, demand gen strategies, and outbound best practices.
Description: What it is like working at a B2B growth agency. Behind the scenes, team events, content shoots, and the culture that drives results.
Description: Video production, brand films, and creative content for B2B clients. Produced by ORRJO's in-house Creative Studio.
Add client work here as you produce more content. Include myBasePay launch video, Descartes content, and future client productions.
Every title rewritten with primary keyword in the first 5 words, under 60 characters. Full optimised descriptions provided for each video.
| Video ID | Current Title | New Title | Type |
|---|---|---|---|
| 7IAuRaePNxQ | Tech, AI & Leading Through Change (Unscripted #10) | How AI Is Changing B2B Sales | Unscripted Ep.10 | Podcast |
| gYhHf8gMpuw | Leading Through Empathy and Accountability (Descartes VP) | B2B Leadership: Empathy and Accountability | Descartes VP | Podcast |
| sO86AcnA0o8 | Built In, Not Bought In (Unscripted #8) | Building Company Culture That Sticks | Unscripted Ep.8 | Podcast |
| 5hN0cRd2qaQ | Scaling SaaS, Leadership Grit (Unscripted Ep.7) | Scaling a SaaS Startup: What It Takes | Unscripted Ep.7 | Podcast |
| 73p8iWUrbj4 | LIV Golf, Liam Ackerman (Unscripted #6) | Sales, Sport and Growing the Game | Unscripted Ep.6 | Podcast |
| qze_YAYDNlE | Fail Fast, Lead Smart (Unscripted #5) | Fail Fast, Lead Smart: Creative Leadership | Unscripted Ep.5 | Podcast |
| 6btScQey9vE | Viral KeyStore Guy (Unscripted Ep.4) | Going Viral: KeyStore Guy on Fame and Fear | Unscripted Ep.4 | Podcast |
| tf1d7k9fk8M | How Nadia Babar Built a Career in Marketing (Unscripted #3) | B2B Marketing Career Without a Degree | Unscripted Ep.3 | Podcast |
| cFp3cH8hB7g | Ryan Grant - From Rugby to The Alcohol Industry | From Pro Rugby to Business: Ryan Grant | Unscripted Ep.2 | Podcast |
| O__YLKO-G98 | Nicky Brown - Investing In Yourself (Unscripted #1) | Investing in Yourself: The CEO Mindset | Unscripted Ep.1 | Podcast |
| Video ID | Current Title | New Title | Type |
|---|---|---|---|
| InvMBz0FVFA | Why Descartes Chose ORRJO for Lead Generation | B2B Lead Gen That Works | Descartes x ORRJO | Client |
| OjZVcm3ufbo | Why Descartes Invested in Content Creation (And Why It Worked) | B2B Content Creation ROI | Descartes x ORRJO | Client |
| oPkZIJ0_r9g | What Does ORRJO Do Differently? (Gary Rosier-Taylor) | What Makes a Lead Gen Agency Different? | Client View | Client |
| 7pSHSZ5QAZI | How Quickly Did You See Results At Nezasa? | How Fast Does Outsourced Lead Gen Work? | Nezasa Results | Client |
| ZF62VDFmNUs | What Benefits Have ORRJO Given? | Working With a B2B Growth Agency | Client Perspective | Client |
| Video ID | Current Title | New Title | Type |
|---|---|---|---|
| MKeB15fRPYY | Our 2026 Vision for Leadership, Growth & Accountability | 2026 Agency Vision: Leadership and Growth | ORRJO | Culture |
| dQyvz2FUxug | ORRJO Showreel 2025 | B2B Growth Agency Showreel 2025 | ORRJO | Culture |
| el_XzcMTWfc | If You're Nervous for Results Day... Watch This First | Results Day Advice: What Nobody Tells You | Culture |
| WHwMZ_zLTJ4 | Unkiltered Whisky Event | Client Event at a Whisky Distillery | ORRJO | Culture |
| pGyUN8ljFEw | ORRJO 2024 Highlights! | B2B Agency Year in Review 2024 | ORRJO | Culture |
| 2DwIZq0rI3A | All Business Is Bootstrapped At The Start... | Bootstrapping a Business: What It Really Takes | Tips |
| CtyFLPBKjlU | Preparing For Your Next Role | Career Advice: Preparing for Your Next Role | Tips |
| xaxbwNy_QYY | The Risks & Rewards of Entrepreneurship | Entrepreneurship: Risks, Rewards and Reality | Tips |
| Video ID | Current Title | New Title | Type |
|---|---|---|---|
| 40K81yOlOBU | Our Boss Guesses Our Voices... | Our Boss Guesses Our Voices #agencylife | Short |
| Gls_6B-z0CU | We Found the Traitors... In Our Own Office | We Played Traitors in the Office #teambuilding | Short |
| h25V2doDpeY | Hosting Traitors In The Office... | Hosting The Traitors at Work #officelife | Short |
| TdaO5ZQhWAU | Stop Making These 3 Video Mistakes | 3 B2B Video Mistakes Killing Your Content | Short |
| Y3Ge2uboTwA | Filming in New York City | Filming B2B Content in New York City | Short |
| _bMxHCdjxBo | Why Most Businesses Are Getting AI Wrong | Why Most B2B Companies Get AI Wrong | Short |
| 1NM_cBKzjlo | Come With Us To Miami | B2B Content Shoot in Miami #behindthescenes | Short |
| iAYpdlAeEBU | The SDR Role at ORRJO | What Does an SDR Actually Do? #b2bsales | Short |
| OEdVFS6IBy8 | Guessing Our CEOs O.O.T.D | Guessing Our CEO's Outfit #agencylife | Short |
| - | Importance of Networking | Why Networking Matters in B2B Sales | Short |
| - | High Performance at Work Starts With YOU | High Performance at Work: It Starts With You | Short |
| SEp7j2cyHGE | Making Content For A Coffee Shop | Filming Brand Content for a Coffee Shop | Short |
| RZhJGMQQr60 | Content Shoot At McQueen's Dairies | Behind the Scenes: McQueen's Dairies Shoot | Short |
| - | Worried about results day? | Results Day Nerves? Watch This First | Short |
| - | Leadership Tip That Changed the Game for Me | One Leadership Tip That Changed Everything | Short |
| - | How KEYSTORE GUY Got Better at Public Speaking | How to Get Better at Public Speaking #keystore | Short |
| - | KEYSTORE GUY, How one small moment changed everything | One Moment That Changed Everything #keystore | Short |
| - | 300 Applications. 0 Replies. Then One Interview Changed Everything | 300 Applications. 0 Replies. Then This Happened | Short |
| - | New FREE Store Just Opened in Glasgow | Free Store Opens in Glasgow #community | Short |
| - | Fix Your Audio Instantly with DJI Mics | Fix Bad Audio Instantly | DJI Mic Setup | Short |
Every video needs a 300-500 word description. Here are templates for each category. Copy, customise the bracketed sections, and paste into YouTube Studio.
Every Unscripted episode should produce 3-5 Shorts. Target: 30-45 seconds, strong hook in the first 2 seconds, one clear takeaway per Short. Post 3-5 Shorts per week.
Clip the section where the guest talks about what AI can and cannot do in sales. Hook: "Everyone thinks AI will replace salespeople. Here's what's actually happening."
Clip the moment about businesses getting AI wrong. Hook: "Most B2B companies are using AI completely wrong."
Best leadership insight from the episode. Hook: "The hardest part of leading through change isn't the technology."
Core thesis clip. Hook: "You can't buy culture. You have to build it."
Clip about retention. Hook: "People don't leave bad companies. They leave [this]."
Story about a pivotal hiring decision. Hook: "One hire changed our entire business."
Clip about scaling challenges. Hook: "Nobody talks about the hardest part of scaling a startup."
Section about which metrics to focus on. Hook: "Forget MRR for a second. Here's the metric that matters."
Hiring timing insight. Hook: "We hired too early and it almost killed us."
Core insight about failing intelligently. Hook: "Fail fast doesn't mean fail cheap."
Section about creativity in business. Hook: "B2B doesn't have to be boring."
Personal mentorship story. Hook: "One conversation changed my entire career."
The moment of going viral. Hook: "I woke up and had 2 million views."
Overcoming fear of speaking. Hook: "I was terrified of public speaking. Here's what changed."
Turning fame into opportunity. Hook: "Going viral means nothing if you don't do this."
Core leadership philosophy. Hook: "The best leaders I've worked with all have this one thing."
Management style insight. Hook: "Accountability and micromanagement are not the same thing."
Brief explanation of why they picked ORRJO. Hook: "We looked at 10 agencies. Here's why we picked ORRJO."
Remaining episodes (Ep.1, 2, 3, 6, Rugby to Alcohol): Apply the same framework. Watch each episode, identify the 3-5 strongest moments with a clear hook, clip to 30-45 seconds, add a strong text overlay on the first frame.
Use this for every new video uploaded to @ORRJO.
| Step | Action | Notes |
|---|---|---|
| 1 | Title | Primary keyword in first 5 words. Under 60 characters. |
| 2 | Description | 300-500 words. Keyword in first 150 chars. Timestamps for anything over 5 min. 3-5 links. 3-5 hashtags at bottom. |
| 3 | Tags | 5-8 relevant tags. Mix broad and specific. Under 500 chars total. |
| 4 | Thumbnail | 1280x720px. Face with emotion + text overlay. Use A/B test (Test and Compare) for every upload. |
| 5 | Captions | Upload manual SRT file. Check that B2B jargon (ICP, SDR, ABM) transcribes correctly. |
| 6 | End screen | Add in last 15-20 seconds. Link to best related video + subscribe button. |
| 7 | Cards | Add 2-3 cards linking to related videos at relevant moments. |
| 8 | Playlist | Add to the correct playlist immediately on upload. |
| 9 | Shorts | Cut 3-5 Shorts from every long-form video. Post over the following week. |
| 10 | Embed | Embed on relevant orrjo.com page (blog, service page, podcast page). |
| 11 | Schema | Add VideoObject JSON-LD to the page where the video is embedded. |
| 12 | Community | Post a teaser on the Community tab before or on upload day. |
Embedding YouTube videos on orrjo.com increases Google first-page ranking by 53% and sends positive signals to both Google and YouTube. Here is where to embed what.
| Page | Videos to Embed |
|---|---|
| lead-generation.html | Already has Descartes testimonials. Add: Nezasa results, What ORRJO Does Differently. |
| demand-generation.html | Embed: Descartes content creation video, any future demand gen case study. |
| creative-studio.html | Already has BTS Shorts. Add: ORRJO Showreel 2025, client content production examples. |
| podcast.html | Already has full episode list. No changes needed. |
| careers.html | Embed: What Benefits Have ORRJO Given?, SDR Role at ORRJO, 2026 Vision video. |
| about.html | Embed: ORRJO Showreel 2025, 2024 Highlights, What ORRJO Does Differently. |
| intelligence.html | Embed client testimonials when available from Intelligence engagements. |
| Blog posts | Embed relevant videos in matching blog posts (e.g. SDR cost blog embeds SDR Role Short). |
Generated April 2026. This document is noindex and not linked from the site navigation. Access at orrjo.com/youtube-seo-playbook