35+ companies.
£250M+ pipeline.
90%+ of meetings actually happen.
The results here are not the output of better cold email copy. They're the output of a model that warms the market before the SDRs ever make contact. When brand, demand, and outbound run together, the numbers change. That's what you're looking at.
Descartes
Lead Generation + Demand GenerationThe Situation
Strong product, no outbound infrastructure.
Descartes came to ORRJO with a strong product and no outbound infrastructure. Growth had come from inbound and the founder's network. That model had limits, and they were hitting them.
The Challenge
They needed a repeatable outbound engine, fast.
The brand wasn't strong enough to support cold outreach without being rebuilt first. Sending volume into a cold market without the right foundation would have killed response rates before they got started.
What ORRJO Built
Outbound messaging built from scratch, grounded in ICP-specific pain points.
Demand generation ran alongside lead generation from the beginning, so outreach landed in a market that had already seen the brand. By the time an SDR made contact, it wasn't the first time the prospect had heard the name.
£3M pipeline
Consistent meeting flow within the first quarter.
“The consistency of opportunity generation has been a game-changer for us.”- Gary Rosier-Taylor, Descartes
Aveni
Demand Generation - 3-Year PartnershipThe Situation
Growth had come almost entirely from the CMO's personal network.
Aveni is a B2B SaaS company in financial services, building conversation intelligence for regulated industries. That's a common place to reach £5M ARR. It's a difficult place from which to scale.
The Challenge
No demand gen infrastructure. No webinar programme. No content engine.
The brand wasn't recognisable in their market. The business was growing, but growing the hard way-one relationship at a time, with no system underneath it.
What ORRJO Built
A webinar programme designed around ICP problems, not product announcements.
LinkedIn campaigns targeting financial services decision-makers with content that was worth reading before a sales conversation. A distribution strategy that kept the brand visible with the right audience consistently. Not a one-off push. A running engine.
1,000
Webinar sign-ups generated.
500+
Meetings booked. The engine is still running three years on.
“ORRJO transformed our growth strategy, moving us beyond referrals to a scalable, structured approach.”- Nicola Wee, CMO, Aveni
myBasePay
Creative StudioThe Situation
The brand wasn't failing dramatically. It was quiet, generic, and not doing the work.
myBasePay is a B2B compensation data platform operating in a competitive market. In a market where buyers shortlist based on perceived credibility, a forgettable brand is an expensive problem.
The Challenge
Trust and credibility are established before the first sales call.
The brand wasn't contributing to either. Prospects were arriving at sales conversations with no prior impression of the company, which meant sales had to do all the heavy lifting from zero.
What ORRJO Built
A full brand identity rebuilt from scratch.
A new visual system with consistency across every touchpoint. A refreshed website that reflected what the product actually does and who it's for. A LinkedIn presence built for consistent visibility with the right audience, not just follower counts.
139%
LinkedIn follower growth.
56,000
Impressions generated.
“Everything feels cohesive, professional, and distinctly us. For the first time, our brand actually reflects what we're building.”- Nicola Wee, CMO, Aveni
Jua
Lead GenerationThe Situation
Qualified meetings with senior buyers in energy and commodities. Short timeline.
Jua is a climate intelligence platform. They needed qualified meetings with senior buyers in energy and commodities. The timeline was short. The audience was senior and hard to reach.
The Challenge
Speed matters, but speed without quality is just noise.
Getting in front of the wrong people quickly is worse than getting in front of the right people slowly. The goal was both.
What ORRJO Built
Precision targeting with fast execution.
ICP-specific outreach designed to reach the right senior buyers without compromising on quality, delivered at speed.
3 days
From kick-off to first qualified meeting booked.
“ORRJO moved fast without cutting corners on quality. Three days from kick-off to a meeting that mattered.”- Benjamin Guett, CEO, Jua
Nezasa
Lead GenerationThe Situation
Entering a new market segment with no existing relationships.
Nezasa builds itinerary planning technology for the travel industry. They were entering a new market segment and needed traction quickly. New segment, new buyers, and no existing relationships to rely on.
The Challenge
Cold entry into a new segment requires getting it right first time.
The targeting, messaging, and sequencing had to land before the market formed an impression of the brand. There's limited room to iterate once the first wave goes out.
20 meetings
Booked in the first 4 weeks.
Clear Talents
Lead GenerationThe Situation
Credibility with senior HR and People leaders over a 12-month engagement.
Clear Talents provides diversity and inclusion technology to large employers. The sales cycle requires credibility with senior HR and People leaders. Over a 12-month engagement, ORRJO ran multiple campaigns targeting enterprise accounts.
The Challenge
Meeting attendance rates from outbound are typically poor.
Low attendance signals a targeting problem, a messaging problem, or both. For Clear Talents, the quality of the meeting had to match the seniority of the audience.
97%
Meeting attendance rate across the full 12-month engagement. Virtually every booked meeting happened.
“The attendance rate alone tells you something is different here. We'd never seen anything like it from outbound before.”- Claire Jones, Clear Talents
Get Started
Your situation is specific.
The model is not.
Every engagement starts with a scoping call where we establish whether the integrated model is right for where you are. If it is, we tell you exactly how it would work for your business. If it isn't, we tell you that too.
No pitch. No deck. A straight conversation about what you need and whether we can build it.
Book a scoping call →