Blog
Insights on B2B growth, demand generation, lead generation, and everything in between.
How Much Does Outsourced SDR Cost in 2026?
The real cost of outsourced SDR in 2026. Monthly fees, setup costs, what is included, and how to compare agencies.
B2B Email Open Rate Benchmarks by Industry for 2026
B2B cold email open rate benchmarks for 2026 across SaaS, fintech, manufacturing, and more.
HubSpot for B2B Lead Generation: The Complete Setup Guide
How to set up HubSpot for B2B lead generation. CRM configuration, pipeline stages, and automation workflows.
Cold Calling Scripts That Book B2B Meetings
7 cold calling scripts that actually book B2B meetings. Openers, objection handlers, and voicemail templates.
B2B Marketing Budget Breakdown: Where to Invest in 2026
How to allocate your B2B marketing budget in 2026. Benchmarks for spend across outbound, content, paid media, and events.
LinkedIn Connection Request Templates for B2B Sales
12 LinkedIn connection request templates that get accepted. Tested across thousands of outreach campaigns.
The B2B Sales Discovery Call Framework That Closes Deals
A step-by-step discovery call framework for B2B sales. Questions to ask, structure to follow, and mistakes to avoid.
When to Use Demand Gen vs Lead Gen: A Decision Framework
A practical decision framework for choosing between demand generation and lead generation.
How to Write a B2B Case Study That Closes Deals
A proven B2B case study template with examples. Structure, questions to ask clients, and how to use case studies.
SaaS Sales Cycle Benchmarks: How Long Should Your Deal Take?
Average SaaS sales cycle length by deal size, buyer persona, and market.
47 B2B Cold Email Subject Lines That Get Opens
47 cold email subject lines tested across millions of B2B emails. Sorted by use case with open rate data.
LinkedIn Social Selling for B2B: Beyond Connection Requests
How to use LinkedIn for B2B social selling in 2026. Content strategy, engagement tactics, and turning connections into conversations.
How to Build a B2B Lead Scoring Model That Works
A practical guide to B2B lead scoring. Firmographic, behavioural, and intent signals to score.
B2B Webinar Strategy: From Topic to Pipeline
How to run B2B webinars that generate pipeline. Topic selection, promotion, and follow-up sequences.
7 Mistakes Companies Make When Outsourcing Lead Generation
The most common mistakes companies make when outsourcing B2B lead generation.
How to Define Your ICP: A B2B Guide With Examples
A step-by-step guide to defining your ideal customer profile for B2B sales.
B2B Meeting Follow-Up Email Templates That Keep Deals Moving
8 follow-up email templates for after B2B sales meetings.
Is a B2B Podcast Worth It? ROI, Costs, and What We Learned
What starting a B2B podcast actually costs, the ROI we have seen, and whether it makes sense for your business.
Apollo vs Cognism vs ZoomInfo: B2B Data Provider Comparison
An honest comparison of the three biggest B2B data providers. Pricing, data quality, and compliance.
B2B Content That Converts: 5 Formats That Drive Pipeline
The 5 content formats that actually generate B2B pipeline.
B2B Sales Objection Handling: Responses That Work
How to handle the 10 most common B2B sales objections.
ABM vs Demand Gen: When to Use Each Strategy
A practical comparison of account-based marketing and demand generation.
B2B SEO Strategy for 2026: What Actually Ranks
A B2B SEO strategy built for 2026. Keyword targeting, content structure, and technical fundamentals.
B2B Event Lead Generation: Before, During, and After
How to generate leads from B2B events. Pre-event outreach, on-site tactics, and post-event follow-up.
The 8 Sales Pipeline Metrics That Actually Matter
Stop tracking vanity metrics. These are the 8 pipeline metrics that tell you whether your sales engine is working.
Latest Post
Sopro Alternatives UK: 7 B2B Lead Generation Agencies Compared
Sopro Alternatives UK: 7 B2B Lead Generation Agencies Compared
Thinking about switching from Sopro? We compare seven leading B2B lead generation agencies in the UK, looking at approach, pricing, and results.
Outbound Sales Strategy for 2026: What Actually Works Now
The outbound playbook has changed. Here is what is actually working for B2B sales teams in 2026 and what to stop doing immediately.
How to Measure Demand Generation ROI (With Benchmarks)
Demand gen is notoriously hard to measure. Here is a practical framework with real benchmarks to prove ROI to your leadership team.
B2B Lead Generation for Startups: How to Build Pipeline on a Budget
You do not need a massive budget to build pipeline. Here is how early-stage B2B startups can generate leads without burning cash.
How to Book More B2B Meetings: 8 Proven Tactics
Struggling to fill your calendar with qualified meetings? These eight tactics have helped our clients consistently book more demos.
B2B Demand Generation: The Complete Guide for 2026
Everything you need to know about building a demand generation engine that creates awareness, educates buyers, and fills your pipeline.
How to Cut B2B Meeting No-Shows by 40%
No-shows kill pipeline. Here are the exact steps we use to ensure 90%+ of booked meetings actually happen.
LinkedIn Ads for B2B: A Complete Guide to Paid Campaigns
LinkedIn ads can be expensive. Here is how to run paid campaigns that actually convert without blowing your budget.
Looking for a CIENCE Alternative? Here's What to Consider
If CIENCE is not the right fit, here is what to look for in a B2B lead generation partner and the top alternatives worth considering.
B2B Content Marketing Strategy: The 2026 Playbook
Content marketing is evolving fast. Here is the playbook for creating B2B content that builds authority, generates demand, and drives pipeline.
LinkedIn Lead Generation for B2B: The Complete 2026 Playbook
LinkedIn is the most powerful B2B platform. Here is how to use it for lead generation with organic and paid strategies that work.
How to Build an Outbound Sales Strategy That Actually Works
Most outbound strategies fail because they skip the fundamentals. Here is how to build one that consistently delivers pipeline.
B2B Cold Email Strategy: The Framework Behind 10,000+ Meetings
Cold email still works if you do it right. Here is the exact framework we have used to book over 10,000 meetings for B2B companies.
67 B2B Lead Generation Statistics for 2026
The latest B2B lead generation statistics you need to know, from conversion rates to channel performance and budget benchmarks.
11 Best B2B Lead Generation Companies in the UK [2026]
Looking for a lead generation partner in the UK? We review the 11 best B2B lead gen companies, covering their approach and specialisms.
How Much Does B2B Lead Generation Cost in 2026?
What should you expect to pay for B2B lead generation? We break down costs by channel, model, and agency type with real pricing data.
Outsourced SDR vs In-House: Which Delivers Better ROI?
Should you build an internal SDR team or outsource? We compare costs, performance, and scalability to help you decide.
How to Build a Predictable B2B Sales Pipeline
Predictable pipeline is the foundation of sustainable growth. Here is how to build a sales pipeline you can forecast with confidence.
What 2025 Taught Us, and How We're Hitting 2026 with Clarity
A look back at what we learned in 2025 and the strategic decisions shaping ORRJO heading into 2026.
Why the New Affinity from Canva Could Be a Game Changer for Marketers
Canva acquired Affinity, and the implications for B2B marketers and creative teams could be significant. Here is what it means.
How to Choose a B2B Lead Generation Agency
Not all lead gen agencies are equal. Here is what to look for, what to avoid, and the questions to ask before signing a contract.
Account-Based Marketing for B2B: The Complete Guide
ABM is the most effective strategy for targeting high-value accounts. Here is how to plan, execute, and measure your ABM programme.
How to Allocate Your B2B Marketing Budget in 2026
Where should your marketing budget go? A practical breakdown of how to allocate spend across brand, demand gen, and lead gen.
Why B2B Branding Matters More Than You Think
Most B2B companies underinvest in brand. Here is why branding is not just a nice-to-have but a critical driver of pipeline and revenue.
ORRJO Named B2B Winner at The 2025 Scotland StartUp Awards
We are proud to announce that ORRJO has been named the B2B winner at the 2025 Scotland StartUp Awards.
B2B Telemarketing vs Cold Email: Which Gets Better Results?
Phone or email? We compare the two most common outbound channels on cost, conversion rate, and scalability.
Demand Generation vs Lead Generation: What's the Difference?
Demand gen and lead gen are not the same thing. Here is how they differ, how they work together, and which one you need right now.
What Does an SDR Do? The Complete Role Breakdown
The SDR role is one of the most misunderstood in B2B. Here is what they actually do, what makes a great one, and how to hire them.
10 Effective Lead Magnet Examples for B2B Companies
Lead magnets are a proven way to capture interest. Here are ten examples that work for B2B companies across different industries.
4 Steps to a Higher Performing Cold Email
Most cold emails get ignored. Follow these four steps to write emails that get opened, read, and replied to.
Why Your Brand Is Your First Impression, And Why That Matters
Your brand is the first thing prospects see. If it does not inspire confidence, nothing else you do will matter.