Earlier versions of this page carried many more figures, most of them credited only to "industry benchmarks" with no named source. On 14 October 2026 we kept a statistic only where we could fetch a source that says what we had written, and deleted every other one. Five remain: three from ORRJO's own records, one from ORRJO's sourced cost model and one from The Bridge Group.
ORRJO's Own Numbers
First-Party Data From Our Campaigns
- 1. ORRJO has booked 12,500+ B2B meetings across 15 countries. This is first-party data from our own campaigns. (ORRJO data)
- 2. ORRJO has generated £300M+ in pipeline for clients. Measured as the total value of qualified sales opportunities created through our lead generation and demand generation programmes. (ORRJO data)
- 3. ORRJO runs at 90%+ meeting attendance. Attendance is the share of booked meetings that actually take place. (ORRJO data)
In-House SDR Cost and Ramp
What a Hire Costs Before It Books a Meeting
- 4. A first-year in-house SDR outside London costs £63,473 to £77,581, fully loaded. This includes on-target earnings, employer National Insurance and pension, recruitment, equipment, software and a share of a sales manager. For comparison, ORRJO Lead Generation starts from £2,500 a month. (ORRJO's sourced cost model)
- 5. Average SDR ramp time is 3.0 months, the lowest since 2010. The figure comes from survey responses from 351 B2B companies, 78% of them based in North America. (The Bridge Group, 2025)
Sources
Every statistic above carries its source inline. External sources were checked on 14 October 2026.
- ORRJO first-party data. Statistics marked "ORRJO data" come from our own campaigns, covering 12,500+ booked meetings across 15 countries since ORRJO was founded in 2022.
- ORRJO's sourced cost model. The in-house SDR figure is built line by line, with each line's source named, in our lead generation pricing guide.
- The Bridge Group. SDR Models, Motions and Metrics: 2025 Research Report, checked 14 October 2026.
The Bottom Line
Data doesn't make decisions for you, but it gives you the framework to make better ones. Five sourced figures make a short list, and that is the point: a number you cannot trace back to its source is not one to build a business case on.
If you want to see how your numbers compare, use our pipeline calculator to model what a well-optimised lead generation programme could deliver for your business. Or, if you'd rather talk it through, book a strategy call with the ORRJO team. For reference, ORRJO Lead Generation starts from £2,500 a month.