Pipeline Calculator

How much pipeline do you need in the next 12 months?

Work backwards from your target. Three inputs. Instant clarity.

01
02
03
Percentage of qualified meetings that become closed deals

To generate £500,000 in pipeline, you need 20 deals at £25,000 each. At a 20% close rate, that means 100 qualified meetings over 12 months.

Meetings Per Month
9
qualified meetings needed each month
Total Meetings (12mo)
100
Deals Needed
20

Need 9 meetings a month?

We’ll build a bespoke outbound programme to hit your pipeline target. Let’s talk pricing.

Get Your Bespoke Pricing →
The Real Cost

Hiring in-house vs. ORRJO

Most companies underestimate the true cost of building an in-house SDR function. Here's what it actually looks like.

In-House SDR

The hidden costs add up fast.

These are UK averages. In-house costs will be significantly higher if you're based in major cities like London, Edinburgh, or Manchester.

SDR Base Salary
Junior-mid level, UK average
£28,000
Employer's NI (13.8%)
National Insurance contributions
£3,864
Pension (5%)
Auto-enrolment employer contribution
£1,400
OTE / Commission
Typical 20-30% on-target bonus
£7,000
Recruitment Cost
Agency fees, job boards, interviews
£5,000
Onboarding & Training
3-6 months to ramp, management time
£4,000
Equipment
Laptop, phone, headset, desk
£2,000
Tech Stack & Systems
CRM, dialler, sequencing, LinkedIn Sales Nav
£6,000/yr
Data & Contact Lists
ZoomInfo, Apollo, Lusha, etc.
£5,000/yr
Management Overhead
Your time coaching, reviewing, reporting
£8,000/yr
True Annual Cost (Year 1)
£70,264
That's £5,855/mo - for one junior SDR
Plus the risk: 3-6 month ramp time before results, 25% average SDR turnover rate, and you start from scratch if they leave.
ORRJO Lead Generation

Everything included. Day one results.

Dedicated SDR team, trained and ready
All tech, systems, and tools included
Verified data and contact enrichment included
Multi-channel outreach (phone, email, LinkedIn)
Account management and reporting
No recruitment, no onboarding, no ramp time
Results from week one, not month three
Flexible - scale up or down as you need
Zero employer risk or HR overhead
From
£3,995/mo
That's £47,940/yr - saving you £22,324+
And you get an experienced team, proven processes, and meetings from day one, not month three. We have lots of flexible options for organisations to choose the package that works best for their business.
Get Started →
Our Services

Explore Our Pricing

Choose the service that fits your growth goals. Click through to view pricing tiers and bundle options.

Creative Studio

Elevate Your Brand

Websites, branding, video and visual assets — bespoke to your project.

View Pricing & Packages →
Demand Generation

Create Awareness

Email, LinkedIn, events and content that builds your pipeline.

View Pricing & Packages →
Lead Generation

Convert to Meetings

Multi-channel outreach that books qualified meetings with decision-makers.

View Pricing & Packages →
How Pricing Works

Your price depends on the pipeline you need.

Every business has different growth targets. The prices above are starting points. Your actual investment scales based on two factors: the volume of demand you need to create, and the number of qualified meetings you want booked each month.

Need 10 meetings a month? That's one package. Need 50? We'll build something bigger. We'll scope the right level of resource, channels, and activity to hit your number.

Volume of Demand

More channels, more campaigns, wider reach. Scale your demand engine to match your market size and growth ambitions.

Number of Meetings

More SDRs, more outreach, more conversations. Tell us how many qualified meetings you need each month and we'll build the team to deliver.

Scope Your Package →
Commit More. Save More.

We reward commitment.

Run multiple services together or sign on for longer, and your pricing reflects that. The more you invest in growth, the better the rate. It's that simple.

Service Bundling

Pair Demand Generation with Lead Generation, add Creative Studio, or run all three. Multi-service clients unlock preferential pricing across the board.

Longer Commitments

We ask for a 3-month minimum because growth takes time. Commit for 6 or 12 months and your rate drops. When you invest in the long game, so do we.

3 Months · Standard
6 Months · Better Rate
12 Months · Best Rate
Let's Build Your Package →
FAQ

Common questions

What's the minimum commitment?

We ask for a minimum 3-month agreement. Building real pipeline takes time, and we want enough runway to deliver meaningful results. We offer better rates for 6 and 12-month commitments, and for clients running multiple services together. The more you commit, the more competitive the pricing.

Why do prices say "from"?

Every business has different pipeline targets. The starting prices reflect our entry-level packages. If you need a higher volume of leads, more qualified meetings per month, or broader multi-channel coverage, we scale the team and resources to match. We'll scope this together on a call so your investment directly reflects the output you need.

Can I combine multiple services?

Absolutely, and we encourage it. Clients who run multiple services together receive preferential pricing. Most pair Demand Generation with Lead Generation because one creates awareness and the other converts it into meetings. Together they form a complete growth engine. Add Creative Studio and you have full-stack growth covered.

How quickly will I see results?

Lead generation clients typically see their first qualified meeting within the first week. Demand generation builds momentum over 30 to 90 days as campaigns mature.

What industries do you specialise in?

We primarily work with technology, SaaS, and B2B companies. However, our methodologies have delivered results across renewables, financial services, professional services, and more.

What Our Clients Say

Results that speak for themselves.

"Working with ORRJO transformed our outbound. They booked 350+ qualified meetings and became a true extension of our sales team."

BG
Benjamin Guett
Cofounder, Jua

"ORRJO has been a game changer for our sales team. The quality of meetings and pipeline they deliver is consistently outstanding."

GR
Gary Rosier-Taylor
VP Fleet Sales, Descartes

Not sure which plan is right?

Let's discuss your goals and build a plan tailored to your business.

Or book a call to discuss your needs.