Demand is worthless until someone books the meeting.

Your market is warm. Your brand is known. Now it's time to convert. We take the demand you've built and turn it into qualified conversations with the decision-makers who matter through outbound calling, email outreach, LinkedIn direct, and relentless pipeline management.

Start Converting → See Our Results
10,000+
Qualified Meetings Booked
3
Days to First Meeting
30+
Client Case Studies

Awareness doesn't close deals. Conversations do.

You've invested in demand generation. Your brand is visible. Your content is performing. But awareness alone doesn't fill your CRM with qualified pipeline. Lead generation is the conversion layer: the engine that turns warm interest into booked meetings with the people who can actually sign the deal. Our complete guide to B2B lead generation breaks down the strategies that make this work.

A multi-channel conversion engine

We don't rely on a single channel. We orchestrate a coordinated outbound operation across every touchpoint that matters to your buyers.

Outbound Calling

Trained SDRs who understand your product, your market, and your ICP. Strategic conversations that qualify intent and book meetings with decision-makers, not gatekeepers.

Email Outreach

Personalised, value-led email sequences that cut through inbox noise. We craft messages that reference real pain points and deliver genuine insight that drives replies, not unsubscribes. See our Cold Email Playbook for proven frameworks.

LinkedIn Direct

Strategic connection requests, InMail campaigns, and engagement sequences that leverage your demand generation activity to start meaningful conversations on the platform where B2B buyers live.

Meeting Booking

We handle every detail, from initial interest to confirmed calendar invite. Diary coordination, reminders, pre-meeting briefs, and no-show follow-up. Your team shows up prepared.

Lead Qualification

Not every lead deserves your sales team's time. We qualify every opportunity against your ICP criteria including budget, authority, need, and timeline, so your team only speaks to prospects who are genuinely ready.

Pipeline Management

Full visibility into your pipeline health. We track every touchpoint, every conversion rate, and every opportunity, providing weekly reporting and data-driven optimisation to maximise results.

From prospect list to qualified pipeline

A proven three-step process that converts warm demand into revenue-generating conversations.

Identify & Prioritise

We define your ICP, build verified target lists, and prioritise accounts showing the highest intent signals, especially those already engaging with your demand generation activity.

Engage & Qualify

Our SDR team launches coordinated outreach across phone, email, and LinkedIn. Every conversation is value-led. Every prospect is qualified against your criteria before advancing.

Book & Brief

Qualified meetings are booked directly into your team's calendar with full context: who they are, what they need, and why they're ready to talk. Your team walks in prepared to close.

Technology, SaaS, and beyond

We partner with well-funded startups, scale-ups, and large corporates, primarily in the technology and software sectors, but our expertise extends across multiple industries. See how we deliver results for SaaS companies and UK-based businesses.

Consistent Results

10,000+ qualified meetings booked. Our track record speaks for itself.

Transparent Pricing

No hidden fees. Minimum 3-month agreement with flexible packages to suit your business.

Expert SDR Outsourcing

Access a team of trained sales development reps without the overhead of hiring in-house.

ORRJO Lead Generation Results

Real pipeline. Real revenue.

Featured Case Study

Descartes

Global fleet technology company needed a scalable outbound engine to drive enterprise pipeline. We built a dedicated SDR operation that generated £3M in pipeline and has been growing consistently for over 12 months.

Read Full Case Study →
£3M
Pipeline Generated
12+
Months Growing

"ORRJO understood our startup's challenges from day one, booking our first sales meeting within just three days."

BG
Benjamin Guett
Chief of Staff, JUA.AI Platform

"The consistency of opportunity generation has been a game changer for us."

GR
Gary Rosier-Taylor
VP Fleet Sales, Descartes

"ORRJO delivered what other agencies couldn't: consistent, high quality leads for a complex product, right from day one."

CJ
Claire Jones
Director, Clear Talents
View All 30+ Case Studies →

Lead generation works best when demand already exists.

Cold outreach is hard. Warm outreach converts. Our demand generation service warms your market before we ever pick up the phone. When you combine both, you're not just reaching prospects, you're reaching prospects who already know your name.

Explore Demand Generation → View Pricing →

Frequently asked questions about lead generation

How does B2B lead generation actually work?

We identify your ideal customers using firmographic and intent data, build verified contact lists, then run coordinated outreach across phone, email, and LinkedIn. Every prospect is qualified against your criteria before a meeting is booked. Your sales team only speaks to people who are genuinely ready to talk.

How quickly will we get our first meeting?

Most clients see their first qualified meeting within 3 to 7 days of campaign launch. We spend the first week onboarding, learning your product, building target lists, and writing messaging. After that, outreach starts immediately.

What makes ORRJO different from other lead generation agencies?

Three things. First, we pair lead generation with demand generation so your prospects already know your name before we reach out. Second, our 100-point lead scoring system means we only pursue the highest quality targets. Third, we assign dedicated SDRs to your account. They learn your product properly rather than juggling dozens of clients.

What industries do you work with?

We work across SaaS, fintech, cybersecurity, healthcare, HR tech, manufacturing, professional services, logistics, cleantech, proptech, recruitment, and more. Our strongest results come from B2B companies selling complex products or services where deals involve multiple stakeholders.

How do you qualify leads before booking meetings?

Every prospect goes through our qualification framework covering budget, authority, need, and timeline. We also score them on title fit, company size, industry match, geography, and intent signals. Only prospects who pass our threshold get booked in. We send your team a full brief before every meeting so they walk in prepared.

What does lead generation cost?

Our lead generation service starts from £3,995 per month. No hidden fees. We ask for a minimum 3-month agreement to give campaigns enough runway to deliver meaningful results, and we have lots of options for organisations to choose the package that works best for their business. Visit our pricing page for full details or book a call for a custom quote.

How does your tech stack work?

We recommend our team works in our best-in-class tech stack to deliver the strongest results. We can provide links via API so no data or conversation is ever lost, and your team has full visibility into every activity, touchpoint, and booked meeting. This may come at a slightly higher cost due to the integration work involved, but it means nothing falls through the cracks.

Ready to fill your pipeline?

Book a 30-minute call to discuss how we can deliver qualified meetings for your business.

Or book a call to discuss your needs.