B2B Lead Generation Agency lead generation services that book qualified sales meetings, with SDRs trained on your account and 90%+ attendance.
ORRJO is a UK B2B lead generation agency that books qualified sales meetings for B2B companies, from well funded startups to large corporates, from £2,500 a month. 90%+ of meetings we book actually show up because we run demand gen before outbound. Most lead gen agencies skip that step.
Cold outreach fails because the person on the other end has never heard of you. We run demand generation first, so by the time our SDRs reach out, your name isn’t cold. It’s familiar. That’s not a theory. It’s why 90%+ of meetings we book actually happen.
Lead Generation from £2,500 a month · 90%+ meeting attendance · Jua: 3 days to book the first meeting
Part of: Book qualified meetings. First step: the pipeline gap calculator. Also in this door: account based marketing and inbound lead management.
Lead Generation in brief
Price, speed and what counts as a meeting.
| Price | From £2,500 a month. The final figure depends on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal. |
|---|---|
| What is included | The data, systems, sales enablement tooling, a cluster of SDRs trained on your account, operations and reporting. Outreach runs across cold email, LinkedIn and calling, in English. |
| Meetings a month | Most engagements run at 4 to 12 highly qualified meetings a month, with entry level typically targeting 4 to 5. |
| What counts as a meeting | Right organisation. Right person. Genuine need. Anything on top, such as budget or timeline, is agreed at discovery. |
| How it starts | Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate. |
| First meetings | Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. |
| Who it is for | B2B companies, from well funded startups to large corporates. |
| Proof | 90%+ meeting attendance. Jua: 450+ meetings booked across the partnership, the first 3 days from kick-off. Nezasa: 369 meetings in 12 months. Clear Talents: 97% meeting attendance across a 12-month engagement. |
How much does outsourced SDR cost in the UK?
Outsourced SDR work with ORRJO Lead Generation runs as a monthly retainer from £2,500 a month. The final figure depends on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal.
Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate. UK agencies that publish their prices start at around £3,000 to £5,000 a month, and the largest programmes run to £30,000 a month; our B2B lead generation pricing guide compares them, each with its source. For extra calling power over a set stretch, such as a product launch or an event, see sales days on our pricing page. To have our SDRs work your inbound enquiries, see inbound lead management.
How fast can a B2B SDR agency book the first meeting?
With ORRJO, outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch.
Our fastest first qualified meeting on record came 3 days from kickoff, for Jua.
What counts as a qualified meeting?
A qualified meeting at ORRJO passes three checks before it reaches your diary: the right organisation, the right person and a genuine need.
Right organisation means sector, size and territory match the ICP you set. Right person means the role you sell to, not whoever answered. Genuine need means a live pain they told us about, in their words. Anything on top, such as budget, timeline or a second stakeholder, is agreed at discovery. Before a meeting is booked you get the briefing notes, you give the green light, and we confirm with the prospect the day before.
What happens if a meeting is a no-show?
If a meeting does not happen due to no show, ORRJO replaces it. Every engagement runs to a written service level agreement on the meetings we book, and our reps are incentivised on meetings booked and meetings sat. ORRJO runs at 90%+ meeting attendance.
Is it cheaper to outsource SDRs than hire in-house?
On our itemised model, an in house SDR outside London costs £63,473 in year one at entry level and £77,581 if experienced, while ORRJO Lead Generation starts from £2,500 a month, or £30,000 a year.
Those in house totals count employer National Insurance, pension, recruitment, equipment, software and a share of a sales manager; our B2B lead generation pricing guide shows every line and its source. The retainer covers the data, systems, sales enablement tooling, a cluster of SDRs trained on your account, operations and reporting. The Bridge Group’s 2025 SDR report puts ramp at 3.0 months and average tenure at 1.9 years. Our outsourced SDR cost guide covers the rest of the in house versus outsourced decision.
Our Starting Point
How does ORRJO decide who to contact?
Our SDRs don't contact anyone until we've done the groundwork. We define your ICP precisely, map the buying signals that show someone is in-market right now, and build your sequences in the language your buyers actually use.
That's why 90%+ of the meetings we book actually happen. The prospect isn't hearing about you for the first time on the call.
The Problem
What goes wrong with outsourced lead generation?
Most lead gen agencies sell you meetings. Not pipeline. Not revenue. Meetings.
Some of those meetings are off-ICP. Some don’t show. Some are placeholder bookings from an SDR hitting quota. You’ve paid for a number, not a result.
The no-show problem is structural, not accidental.
Outbound works on volume and velocity. Agencies blast sequences, burn your domain, and move on. The prospect gets contacted by three companies that look identical on the same Tuesday morning. They book the call to get you off their back. Then they ghost.
The deeper issue: you’re a stranger.
No brand recall, no warm signal, no reason to trust. You’re asking someone to give you 30 minutes on the strength of a cold email that sounds like every other cold email they’ve received this week. The maths was never going to work.
Our Approach
What happens before the first call?
The integrated model is the thing.
Before we run a single outbound sequence, our demand generation team puts your name in front of your market: content, paid, thought leadership, LinkedIn presence. We build brand awareness in the specific accounts we’re about to target.
The response changes from “who are you?” to “oh, I’ve heard of you.”
That recognition changes everything. The meetings that book are with people who already have a reason to show up.
The prospecting engine behind this is specific.
We analyse 30,000+ prospects per campaign. We track 15+ buying signals per account, including funding rounds, hiring patterns, technology changes, and leadership transitions. Every prospect is scored on a 100-point model before we contact them. We don’t spray and pray. We pick the right 50 people in the right accounts at the right moment.
Where the list comes from.
The 30,000 is the easy part. The work is in what makes a name worth calling: licence and registration data that says who operates what, property and site data for buyers who don’t advertise themselves, contract end dates that tell you when someone is actually able to move. Public information, read properly, turned into a reason to pick up the phone.
Every record resolves to a named person with a reason to call. Never just a company.
Process
How does ORRJO Lead Generation work?
ORRJO Lead Generation works in three steps: we identify and prioritise the accounts worth calling, engage and qualify them, then book the meeting and brief your team before it happens.
Identify and Prioritise
We build your target account list from scratch. Not a purchased database. Not a CSV from a trade directory. We run 30,000+ prospects through our scoring model, weighting for fit, intent, and timing. You get a shortlist of accounts where the conditions for buying are already in motion. Funding just closed. Headcount growing. Tech stack changing. We find the signals that mean someone is in-market right now.
Engage and Qualify
Our SDRs work accounts that have already been warmed by your demand gen activity. Sequences are written for specific personas in specific situations, not copy-pasted templates. Every reply is handled by a human. We qualify hard: we’re not booking calls to hit a number, we’re booking calls because the person on the other end has a problem you solve and the authority to do something about it. If they don’t meet the bar, we don’t book them.
Book and Brief
Your team walks in prepared to close. Every meeting comes with a briefing note: what the prospect does, what they’ve said, what signals we saw, what matters to them. No cold walk-ins. No “so, tell me about your business.” You already know.
Qualification
Does every booked meeting reach my diary?
Not every meeting a rep books reaches your diary. If the person isn’t senior enough, if there isn’t enough real pain, or if it feels like someone agreeing to a call to be polite, it doesn’t come to you. We either take it back and qualify it properly, or we let it go.
Our job isn’t to crowbar meetings into your diary.
Sometimes we’ll bring you one anyway and say plainly what it is: right company, wrong person, but worth taking to learn how they buy. That’s your call to make, not ours.
The Platform
How is the campaign reported?
The agency norm is a shared CRM and a spreadsheet on Fridays. We built proper infrastructure instead. Every ORRJO campaign runs on a dedicated CRM and a live reporting platform, built and managed by us. You get one clean record of your market, a pipeline you can watch move, and nothing for your team to buy, learn or maintain.
A CRM that belongs to your campaign
Every client gets a private, purpose built CRM environment: one clean system of record for your market. Every company, contact and opportunity we work is captured and kept current in real time. It’s EU hosted, run under GDPR, and managed entirely by us. There’s nothing for your team to install or administer.
Every conversation captured
Our reps dial through an integrated calling system, so every call is logged automatically against the contact record: outcome, recording and time. Nothing depends on a rep writing it up afterwards. Substantive conversations are also summarised by AI and attached to the contact’s timeline: what the prospect said, what they currently have in place, the objections they raised, and the agreed next step.
A pipeline you can actually see
Opportunities are created and moved through clear stages automatically: lead, engaged, nurture, meeting booked. Every meeting records how it was generated. Every opportunity is attributed to the rep who created it.
Reporting that reads live, not month end
A secure dashboard reads live from the CRM: meetings booked and held, pipeline by stage, reach and coverage against each target segment, filterable by week, month or quarter. Because it reads live, there’s no export step and no lag between the campaign and the numbers you see. No end of month deck. No Friday spreadsheet.
Intelligence, not just activity
Because every conversation is captured, your campaign reads the market as it runs. You see which functions and seniorities are answering, how the buying committee differs by sector, the objections that keep coming up, and what prospects already have in place. That’s a genuine read on your market, not an activity count.
Where AI sits.
AI does the volume work behind every campaign: 30,000+ prospects analysed, 15+ buying signals tracked, conversation summaries logged against the record, and the data checks that keep every list clean. The research phase runs on ORRJO Intelligence, the research platform we built. People do everything a prospect ever sees or hears: our SDRs write every sequence for the persona and the account, make every call, and qualify every meeting before it reaches your calendar.
How we use AICompliance built in
Put together, you get the output of a full in house team: outbound callers, sales operations and reporting analysts, delivered as one managed service. You see your pipeline and your market as they move, with none of the tooling, headcount or admin.
Case Studies
What results has ORRJO Lead Generation delivered?
Results, by name: Jua has 450+ meetings booked across the partnership, with the first qualified meeting 3 days from kick-off; Nezasa booked 369 meetings in 12 months; and Clear Talents held 97% meeting attendance across a 12-month engagement.
AI-driven weather prediction for the energy sector. Global outreach across multiple geographies.
450+ meetings booked, 556 webinar sign-ups, first meeting in 3 days. Omni-channel lead gen and webinar series positioning Jua as an industry expert.
“ORRJO plays an integral part of our growth journey. Hitting the ground running and booking qualified sales opportunities in a matter of days.”Benjamin Guett, Chief of Staff, Jua
Digital transformation for travel businesses. Outreach across DACH and international markets.
369 meetings booked in 12 months, first meeting in 9 days, 15 meetings in one week. Close collaboration with the internal marketing team.
Diversity and inclusion technology for large employers. 12-month engagement.
Multiple campaigns across a 12-month engagement. Consistent quality at scale.
“The attendance rate alone tells you something is different here. We’d never seen anything like it from outbound before.”Claire Jones, Director, Clear Talents
What do ORRJO clients say?
Want a conversation like one of theirs?
Book a 30 minute call with Marc McDade, our Head of Growth. We reply in 4 working hours.
Better Together
What is the difference between cold and warm outbound?
Cold outbound alone
You contact a stranger. They don’t know you. The email is well-written, the offer is solid, the timing might even be right. But there’s no trust and no recognition, so the default response is to ignore it. That’s not a failure of execution. That’s just how people behave when a stranger asks for 30 minutes.
Demand gen + outbound
Your content has been in front of that account for six weeks. They’ve seen your LinkedIn posts. Maybe they clicked through to a report. When our SDR reaches out, you’re not a stranger anymore. The cognitive barrier is lower. The meetings that book are more likely to show. The conversations are faster because the groundwork is already laid.
That’s the integrated model.
Demand gen warms the market. Lead gen converts it. Neither works as well without the other.
Do your own research
Compare ORRJO. Then read everything else.
Compare ORRJO
Further reading
- Who Owns the Lead Data When You Outsource→
- AI SDRs: What They Cost and Where They Break→
- What is meeting attendance rate?→
- Cold email to pipeline conversion rate maths→
- State of B2B Outbound 2026 (research report)→
- The real cost of an in-house SDR→
- B2B Lead Generation Pricing, UK→
- Outsourced SDR Cost Guide→
- Outsourced SDR Cost: UK vs US→
- Methodology: how our headline figures are calculated→
- Appointment Setting Services UK: Prices and Proof→
- What Should a Lead Generation Agency Report?→
- Pre-Book Trade Show Meetings Before You Travel→
- Lead Generation for Renewable Energy and Cleantech→
- Public Sector Appointment Setting for B2B Suppliers→
- Cold Outbound Readiness Checklist (Free Scorecard)→
The Cold Outbound Readiness checklist.
Score your outbound on the five signals to check before you spend on SDR work: ICP shape, offer clarity, list quality, sequence design and calendar discipline. Work through it on screen or print it, and use it before you sign an SDR retainer with anyone, including us.
- Five readiness signals scored High, Medium, Low
- How to fix each signal before you add volume
- The questions that decide in house or outsourced
- Seven questions to ask any outbound agency, us included
On its way.
We have emailed you a link to the full checklist. You can also open it now.
What are the three checks on every meeting?
Straight Answers
The questions buyers ask us on every call.
What close rate should I expect from outbound meetings?
Clients typically convert between 10% and 30% of qualified outbound meetings into closed business. Where you land depends on deal size, product strength and how quickly meetings are followed up. We plan conservatively: work back from your revenue target, average deal size and close rate to set the meeting volume you actually need.
How many meetings a month is realistic?
Most ORRJO engagements run at 4 to 12 highly qualified meetings per month, with entry level typically targeting 4 to 5. We recommend starting smaller and scaling once conversion data is in. Ten meetings a month sounds attractive, but if your team cannot follow them up properly, quality beats volume every time. Every engagement runs to a written service level agreement on the meetings we book, so the commitment isn’t a conversation, it’s in the contract.
Do your SDRs reach out as ORRJO or as our company?
Our SDRs reach out as your company. Outreach runs in your name across phone, email and LinkedIn, with dedicated personas and purpose-bought domains. Two to three SDRs are trained on your account so cover never drops. Every conversation is run by a person. We do not use AI SDRs: our reps write every sequence and make every call. AI works underneath them, summarising conversations, keeping the record clean and flagging buying signals. It never speaks to your market.
We sell a commodity product. Will outbound still work?
Yes, outbound still works for a commodity product if the market genuinely needs what you sell. Even transactional categories carry pain: incumbents letting people down, price increases, poor service. Problem-led messaging and the right sales collateral do the heavy lifting. If a product is a pure nice-to-have that nobody needs, we will tell you outbound is the wrong spend.
What deal size does outbound work best for?
Outbound works best where average deal sizes are £10,000 or more. Below that, the volume needed for payback rarely stacks up, and we will say so on the scoping call rather than take the retainer.
Why not just buy lead generation on its own?
Lead generation on its own converts less well because meetings convert when the rest of the buying journey holds up, which is why ORRJO runs demand generation and brand alongside outbound in most engagements.
If we book a meeting and the prospect then checks your website or LinkedIn and sees nothing that builds credibility, that work is wasted. Demand generation is the part that builds it. See how the whole engine works.
Do we need our own CRM to work with ORRJO?
No, you do not need your own CRM: every campaign runs on its own dedicated CRM environment that ORRJO builds and manages, with everything visible through a live reporting dashboard. If you run your own CRM, we can feed the data across when you need it. There’s no software for your team to buy, learn or administer.
How do we see what ORRJO is actually doing on our campaign?
Through a secure reporting dashboard that reads live from your campaign’s CRM: meetings booked and held, pipeline by stage, and reach against each target segment, filterable by week, month or quarter. Every call is logged automatically with its outcome and recording, so the numbers don’t depend on anyone’s write up.
Where is our campaign data held?
Your campaign data is held in a dedicated, EU hosted CRM environment that ORRJO builds and manages, with EU data residency, run under GDPR.
Do not call requests are handled automatically, and calling data is cleaned and validated before use. The environment is private to your campaign. Our guide explains who owns the lead data when you outsource SDRs.
Common questions
Questions buyers ask about lead generation.
What is your meeting attendance rate?
ORRJO runs at 90%+ meeting attendance. The rate holds because demand generation runs ahead of outbound, so prospects already recognise the brand before the call.
What channels do you use for lead generation?
ORRJO Lead Generation uses cold email, LinkedIn direct outreach and outbound calling. Every campaign runs the channels together, because buyers reply in different places and one channel alone caps what a list can produce.
How is ORRJO different from other lead generation agencies?
Most agencies run cold outbound in isolation. ORRJO runs demand generation first so prospects know your name before we call. The result is higher response rates, better meeting quality, and 90%+ attendance.
Compare the field in our guide to the best B2B lead generation companies in the UK, or see how ORRJO compares with other lead generation agencies.
Do you work with companies outside the UK?
Yes, ORRJO works with companies outside the UK: we generate leads across 15 countries, covering DACH, the Nordics, Benelux, North America and the Middle East. Outreach runs in English.
What is a realistic B2B meeting attendance rate?
ORRJO averages 90%+ attendance on booked meetings. It holds because we run demand generation before outbound, have qualification standards on every booking, and run pre meeting confirmation cadence.
How is ORRJO Lead Generation different from a US SDR brand like Belkins or Cience?
ORRJO is UK based with senior strategy on every account and a smaller portfolio per strategist. Belkins and Cience operate at scale with pod structure (manager plus SDRs plus QA) and US time zone.
Pick US scale brands for high volume US outbound. Pick ORRJO for senior input and UK or EMEA focus. Our list of the best outsourced SDR companies compares more providers.
Do you replace SDRs that leave or underperform?
Yes, SDR replacement is included in the ORRJO retainer. If a meeting does not happen due to no show, we replace it. If an SDR leaves, we backfill within two weeks at no cost.
Who is ORRJO Lead Generation for?
B2B founders and growth leaders, from well funded startups through to large corporates, with sales cycles over 30 days and average deal sizes above £10,000. Common buyer pattern: founder who has tried a US SDR brand, did not see UK and EMEA reach, and wants senior strategy with European time zone delivery.
Get Started
Book a scoping call
A scoping call takes 30 minutes. We’ll tell you whether this works for your situation, and if it doesn’t, we’ll tell you that too.
Book a scoping call → Book with Marc· Head of GrowthNo deck. No pitch. Just an honest conversation about your pipeline.
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