AVENI

CASE STUDY

Highlights

Industry:
FinTech, SaaS platform for regulated industries including Financial Services and Utilities

Target Organisations:
Enterprise Organisations, within Financial Services, Insurance and Utilities

Challenge:

Solution:

Moving from a product development stage to a scalable distribution model
Only relying on referral network for new opportunities
Unsuccessful experience with previous lead generation companies
Need for outbound top of funnel opportunities

GoToMarket strategy including framework and structure - supporting next level of growth
Demand generation strategy, launching a regular webinar programme - raising brand awareness and generating top of the funnel activity
Omni channel SDR support, targeting C-suite audience - generating webinar registrations for sales nurture and conversion and booking of qualified sales meetings

“Gareth and his team at ORRJO have been a dream to work with. I’ve engaged many business development companies in the past and they’ve all over-promised and under-delivered. The experience could not have been more different with ORRJO.

From my perspective, it’s critical that marketing and sales work closely together, can collaborate well and get things done at speed. From the get-go, the team just ‘got it’. They understood what we were trying to do from a brand awareness and demand gen perspective, gave us great advice and support, and worked with us to not only build a brand presence but a healthy lead pipeline.

Their expertise, ability to dig into the detail of your business, and proactive work ethic has been invaluable, but most importantly, they’re great fun to work with!”

Nicola Wee, CMO

★★★★★

“At our stage of development it was critical that Aveni implemented a scalable distribution model and ORRJO played a major part in establishing the sales structure and framework needed to drive the success and growth of our business.

The team provided invaluable support every step of the way and played an integral role in our demand generation activities to help generate awareness and build a lead pipeline. We’re now benefiting from a more structured approach as we move prospects through the sales cycle.

Their knowledge and unrivalled experience of sales best practice and lead generation techniques in our sector has been invaluable. The team engaged collaboratively with our internal business units and it was clear from the outset that their main aim was to drive our business forward.

ORRJO is a key partner in helping support the next stage of growth for Aveni. Supporting us with targeted outbound lead generation. Driving top of the funnel activity for our regular calendar of virtual events, alongside booking qualified sales meetings with our target ICP across the Aveni platform.”

Jamie Hunter, COO