MYBASEPAY

Highlights

Industry:
Workforce Technology and Compliance Platform

Target Organisations:
Procurement, HR, Finance, and Workforce Leaders across North America

Challenge:

Solution:

• myBasePay had built a robust reputation within the contingent workforce space, but its social media presence didn’t reflect the strength or scale of its brand.

• Despite offering an advanced workforce compliance platform used by enterprise organisations, engagement on LinkedIn was limited, and content output was inconsistent.

• The goal was to establish a clear, high-performing brand presence across the company and leadership channels that positioned myBasePay as a forward-thinking voice in workforce innovation.

  
  

• ORRJO launched a full marketing partnership with a focus on strategic storytelling, social media consistency, and leadership visibility.

• Development of a content strategy blending thought leadership, compliance education, and conversational brand storytelling

• Full social media management across myBasePay and leadership accounts

• Consistent weekly posting cadence using a mix of graphics, video, carousels, and brand-led insights

• Filming and editing new video assets for social media and webinars

• Creation of over 70+ marketing assets, including guides, case studies, and webinar promos

• Continuous performance tracking, competitor benchmarking, and brand optimisation

RESULTS

+139.4% follower growth

371 new followers in first 3 months.

+9.8% increase on the previous period.

+139.2% increase on the previous period.

23.5% engagement rate

56,035 total impressions

myBasePay’s social presence has evolved into a high-performing content engine, amplifying its brand credibility and reach within the workforce technology sector.

The partnership transformed social media from a passive awareness channel into a proactive storytelling platform - driving consistent visibility among enterprise decision-makers and positioning myBasePay as a leading voice in contingent workforce innovation.

“What we were really trying to accomplish was to engage buyers in a meaningful way and elevate our brand in the market. We’ve worked with ORRJO before, and we knew they weren’t just a vendor - they were a true partner.

The results in just three months have exceeded our expectations. In fact, we’ve never seen anything like it in our careers. The synergy, the strategy, the fun - it’s all there. ORRJO is 100% real.”

Kevin Poll, Head of Partnerships & Marketing

★★★★★

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