VEYT

CASE STUDY

Highlights

Industry:
Data & Analytics – Low Carbon Markets

Target Organisations:
Companies in the EAC and PPA Markets

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statistics

Challenge:

Solution:

  • Managing rapid business growth, with significant investor backing, we needed to scale quickly and efficiently

  • The sales team was spending excessive time on lead qualification and follow-up

  • Complex products and long sales cycles made generating pipeline challenging

  • A young brand which required a focused outbound motion to penetrate the market further

  • Engaged ORRJO for SDR support to streamline lead generation

  • Focused approach on key products to optimise effectiveness

  • Regular calibration meetings to refine targeting and messaging

  • Proactive feedback loop to ensure alignment with Veyt’s evolving needs

“We initially engaged ORRJO because we needed support with our SDR function due to rapid growth. With significant investor backing, scaling efficiently was crucial, and one of our key bottlenecks was the time-consuming process of lead qualification. ORRJO was recommended to us by a trusted connection, and after speaking with their team, we felt confident moving forward.

From the outset, results were impressive – we saw our first lead come through within the first five days. While it took time to refine messaging due to the complexity of our market, the collaboration with ORRJO helped us structure our outreach in a much more effective way. I would always recommend focusing on a single product at the start rather than multiple, as the learning curve was steep. That said, their ability to adapt and recalibrate quickly was invaluable.

Beyond lead generation, working with ORRJO also gave us insight into best practices for sales processes, qualification methods, and follow-ups. The communication and professionalism of the team were outstanding – they were proactive in their feedback and played a strategic role in refining our approach.

The pipeline is strong, and we are confident in the long-term impact of working with ORRJO. What’s also been beneficial is the data we’ve gathered on lost deals, which helps us refine our strategy moving forward.

I would absolutely recommend ORRJO to businesses looking for a structured and professional approach to SDR and lead generation. The team is highly skilled, and their commitment to understanding our business was evident from the beginning of our partnership.”

Francois Pretorius, Veyt

★★★★★

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