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Insights on B2B growth, demand generation, lead generation, and everything in between.
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State of B2B Outbound 2026
Independent benchmark report. Industry conversion rates.
Read the report → Essay · Gareth SandlerThe real cost of an in-house SDR
The employer costs most leaders miss when they model in-house vs outsourced.
Read essay → Essay · Sean AllanWhy cold outbound alone is the most expensive pipeline
What demand gen actually does to your CAC.
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B2B Lead Generation Pricing in the UK: What Services Cost in 2026
What UK agencies publish, what each pricing model buys and the full in-house SDR maths.
You budgeted for five SDRs. Plan for the three you'll have.
A five-person SDR plan usually assumes five people at full pace from spring. On median attrition you'll have three, and the plan should say so from the start.
Hire an SDR in January and they hit full pace in July
Most plans count an SDR's ramp from the day the role is approved. Count it from the start date instead and the first half of the year looks very different.
Your buyer asked an AI for a shortlist. What did it find on your site?
Buyers ask AI assistants who to shortlist, then click through to check. Here's a 20-minute test to see whether you're named, and the proof a site needs to stay on the list.
Your LinkedIn page is being read. Ask buyers where they saw it.
A quiet LinkedIn page can still be doing work your analytics never see. Asking buyers, and recording the answers in two separate places, shows you how much.
AI Competitive Intelligence: What It Cannot Find
Crayon and Klue publish no price. Three third party pages priced them anyway, from $12,700 to over $100,000. A dated test of what AI actually finds.
How to Choose an AEO Agency: 11 Questions
Eleven questions to ask an AEO agency before you sign, what a good and a bad answer sounds like, the six deliverables to compare, and what nobody can promise.
Is AEO Worth It? How to Measure Whether It Pays
AEO is worth it only if you can measure it. Five readings to take, what Search Console now hides, and what UK agencies publish as their prices.
Which AI Crawlers to Allow in robots.txt
A 20-crawler table with the exact robots.txt lines, what each bot feeds, and what every operator actually publishes about honouring your file.
Events fill a few months of your pipeline. Plan the rest of the year.
When most new deals start at events, pipeline follows the conference calendar. How to follow up properly and keep the name in front of buyers between seasons.
What a B2B Website and Brand Cost in the UK
Six UK agencies publish their B2B website prices. The bands, the line items, the brand costs, and the one figure that sits inside every single range.
Are AI SDRs Any Good? What They Cost and Miss
Published AI SDR list prices, the tasks they still hand back to a human, the UK rules they ignore, and the adoption figure from a survey of 351 companies.
How to Promote a Webinar: The Six-Week Timeline
Promote a webinar over six weeks. A week by week timeline with owners, the six email sequence, day of week attendance data, and what we stopped doing.
B2B Webinar Benchmarks: Attendance and Meetings
B2B webinar benchmarks from Goldcast, ON24, Wistia, Univid and Banzai, why published attendance rates disagree by 20 points, and the meetings maths.
Who Owns the Lead Data When You Outsource SDRs?
Who owns the leads, the CRM and the reply data when an agency runs your outbound? The contract clauses to check, and where UK GDPR stops helping.
Win-Loss Interview Questions: The 20 to Ask
Twenty win-loss interview questions, what each one is really testing, and the follow-up to use when the answer goes vague. Plus who should run the call.
Most shoot footage never gets used. Plan the edit first.
A shoot day goes well, then most of the footage sits in a drive. Work backwards from the posts you need and film for that list.
Switch off the forms for a month. What's left is your demand gen.
A lot of what gets reported as demand generation is lead capture with a new label. One month without forms will tell you which one you're running.
How many sales meetings do you need? Work back from the revenue.
Five meetings a week is a common target, and it's usually set before anyone has done the sum. Work it backwards and most plans need far fewer.
Your website has never produced a lead. Your referrals still read it.
If your work comes from referrals, the website can feel irrelevant. Referred buyers still look you up first. What they check, and how to give them something to find.
Founder-led sales works until delivery fills the diary
When most new business comes through the founder, selling gets the hours left over after client work. The quiet quarter that follows is predictable, and so is the fix.
Cold Email Is Not Dead. Bad Cold Email Is Dead.
The rules of cold email changed in 2026. Volume is out, precision is in. Here is what the data says and what actually works now.
How Much Does Outsourced SDR Cost in 2026?
The real cost of outsourced SDR in 2026. Monthly fees, setup costs, what is included, and how to compare agencies.
What Drives B2B Cold Email Open Rates in 2026
Why context matters, what drives open rates, and how to read any benchmark you are shown.
HubSpot for B2B Lead Generation: The Complete Setup Guide
How to set up HubSpot for B2B lead generation. CRM configuration, pipeline stages, and automation workflows.
Latest Post
Sopro Alternatives UK: 7 B2B Lead Generation Agencies Compared
Sopro Alternatives UK: 7 B2B Lead Generation Agencies Compared
Thinking about switching from Sopro? We compare seven leading B2B lead generation agencies in the UK, looking at approach, pricing, and results.
Outbound Sales Strategy for 2026: What Actually Works Now
The outbound playbook has changed. Here is what is actually working for B2B sales teams in 2026 and what to stop doing immediately.
How to Measure Demand Generation ROI (With Benchmarks)
Demand gen is notoriously hard to measure. Here is a practical framework with real benchmarks to prove ROI to your leadership team.
B2B Lead Generation for Startups: How to Build Pipeline on a Budget
You do not need a massive budget to build pipeline. Here is how early-stage B2B startups can generate leads without burning cash.
How to Book More B2B Meetings: 8 Proven Tactics
Struggling to fill your calendar with qualified meetings? These eight tactics have helped our clients consistently book more demos.
B2B Demand Generation: The Complete Guide for 2026
Everything you need to know about building a demand generation engine that creates awareness, educates buyers, and fills your pipeline.
How to Cut B2B Meeting No-Shows
No-shows kill pipeline. Here are the exact steps we use to ensure 90%+ of booked meetings actually happen.
LinkedIn Ads for B2B: A Complete Guide to Demand Campaigns
LinkedIn ads can be expensive. Here is how to run demand campaigns that actually convert without blowing your budget.
Looking for a CIENCE Alternative? Here's What to Consider
If CIENCE is not the right fit, here is what to look for in a B2B lead generation partner and the top alternatives worth considering.
B2B Content Marketing Strategy: The 2026 Playbook
Content marketing is evolving fast. Here is the playbook for creating B2B content that builds authority, generates demand, and drives pipeline.
LinkedIn Lead Generation for B2B: The Complete 2026 Playbook
LinkedIn is the most powerful B2B platform. Here is how to use it for lead generation with organic and paid strategies that work.
How to Build an Outbound Sales Strategy That Actually Works
Most outbound strategies fail because they skip the fundamentals. Here is how to build one that consistently delivers pipeline.
B2B Cold Email Strategy: The Framework Behind 12,500+ Meetings
Cold email still works if you do it right. Here is the exact framework we have used to book 12,500+ meetings for B2B companies.
B2B Lead Generation Statistics We Could Source (2026)
The latest B2B lead generation statistics you need to know, from conversion rates to channel performance and budget benchmarks.
11 Best B2B Lead Generation Companies in the UK [2026]
Looking for a lead generation partner in the UK? We review the 11 best B2B lead gen companies, covering their approach and specialisms.
Outsourced SDR vs In-House: Which Delivers Better ROI?
Should you build an internal SDR team or outsource? We compare costs, performance, and scalability to help you decide.
How to Build a Predictable B2B Sales Pipeline
Predictable pipeline is the foundation of sustainable growth. Here is how to build a sales pipeline you can forecast with confidence.
What 2025 Taught Us, and How We're Hitting 2026 with Clarity
A look back at what we learned in 2025 and the strategic decisions shaping ORRJO heading into 2026.
What the New Affinity from Canva Means for Marketers
Canva acquired Affinity, and the implications for B2B marketers and creative teams could be significant. Here is what it means.
How to Choose a B2B Lead Generation Agency
Not all lead gen agencies are equal. Here is what to look for, what to avoid, and the questions to ask before signing a contract.
Account-Based Marketing for B2B: The Complete Guide
ABM is the most effective strategy for targeting high-value accounts. Here is how to plan, execute, and measure your ABM programme.
How to Allocate Your B2B Marketing Budget in 2026
Where should your marketing budget go? A practical breakdown of how to allocate spend across brand, demand gen, and lead gen.
Why B2B Branding Matters More Than You Think
Most B2B companies underinvest in brand. Here is why branding is not just a nice-to-have but a critical driver of pipeline and revenue.
ORRJO Named B2B Winner at The 2025 Scotland StartUp Awards
We are proud to announce that ORRJO has been named the B2B winner at the 2025 Scotland StartUp Awards.
B2B Telemarketing vs Cold Email: Which Gets Better Results?
Phone or email? We compare the two most common outbound channels on cost, conversion rate, and scalability.
Demand Generation vs Lead Generation: What's the Difference?
Demand gen and lead gen are not the same thing. Here is how they differ, how they work together, and which one you need right now.
What Does an SDR Do? The Complete Role Breakdown
The SDR role is one of the most misunderstood in B2B. Here is what they actually do, what makes a great one, and how to hire them.
10 Effective Lead Magnet Examples for B2B Companies
Lead magnets are a proven way to capture interest. Here are ten examples that work for B2B companies across different industries.
4 Steps to a Higher Performing Cold Email
Most cold emails get ignored. Follow these four steps to write emails that get opened, read, and replied to.
Why Your Brand Is Your First Impression, And Why That Matters
Your brand is the first thing prospects see. If it does not inspire confidence, nothing else you do will matter.
Original research
ORRJO publishes independent B2B GTM benchmarks. State of B2B Outbound 2026 is live now.
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