Generation
B2B Demand Generation: The Complete Guide for 2026
Everything you need to know about building a demand generation strategy that creates awareness, drives pipeline, and books qualified meetings. Tactics, metrics, and common mistakes to avoid.
Read Article →Alternatives
Sopro Alternatives UK: 7 B2B Lead Generation Agencies Compared
Looking beyond Sopro? We've compared the top B2B lead generation alternatives in the UK, with honest takes on pricing, services, and results.
2026
Outbound Sales Strategy for 2026: What Actually Works Now
The outbound playbook has changed. Here's what's working in 2026 and how to build a strategy that books meetings consistently.
ROI
How to Measure Demand Generation ROI (With Benchmarks)
A practical framework for measuring demand gen ROI. The metrics that actually matter, with benchmarks from real campaigns.
Startups
B2B Lead Generation for Startups: How to Build Pipeline on a Budget
How funded startups can build a lead generation engine that scales without burning through runway.
B2B Meetings
How to Book More B2B Meetings: 8 Proven Tactics
Proven tactics to increase your B2B meeting volume while improving the quality of every conversation you book.
No-Shows
How to Cut B2B Meeting No-Shows by 40%
The confirmation playbook that cuts no-shows by 40%, based on thousands of B2B meetings booked by ORRJO.
for B2B
LinkedIn Ads for B2B: A Complete Guide to Paid Campaigns
How to run LinkedIn advertising campaigns that deliver qualified pipeline, from targeting and creative to budgeting.
Alternatives
Looking for a CIENCE Alternative? Here's What to Consider
Evaluating CIENCE alternatives for B2B lead generation, with honest comparisons on pricing, services, and what you actually get.
Marketing
B2B Content Marketing Strategy: The 2026 Playbook
A comprehensive guide to building a B2B content marketing strategy that drives pipeline and revenue, not just traffic.
Lead Gen
LinkedIn Lead Generation for B2B: The Complete 2026 Playbook
How to generate qualified B2B leads on LinkedIn without being that person. Strategy, scripts, and real benchmarks.
Strategy
How to Build an Outbound Sales Strategy That Actually Works
A practical guide to building an outbound sales strategy that generates qualified pipeline consistently.
Strategy
B2B Cold Email Strategy: The Framework Behind 10,000+ Meetings
The cold email framework ORRJO uses to book thousands of B2B meetings. Templates, sequences, and real performance data.
Gen Stats
67 B2B Lead Generation Statistics for 2026
67 essential lead generation statistics and benchmarks for 2026, including UK-specific data and ORRJO's first-party numbers.
Companies UK
11 Best B2B Lead Generation Companies in the UK [2026]
An honest review of the best B2B lead generation agencies in the UK for 2026, with real pricing and results compared.
Cost Guide
How Much Does B2B Lead Generation Cost in 2026?
Real pricing data on B2B lead generation costs, from agency retainers to cost-per-meeting benchmarks across channels.
SDR
Outsourced SDR vs In-House: Which Delivers Better ROI?
A direct comparison of outsourced SDR teams vs in-house hiring, with real cost data and ROI analysis.
Pipeline
How to Build a Predictable B2B Sales Pipeline
The framework behind predictable B2B pipeline generation, with stage-by-stage conversion benchmarks from real campaigns.
What 2025 Taught Us, and How We're Hitting 2026 with Clarity
Reflecting on a year of hard lessons, strategic pivots, and the clarity that comes from doing the work.
Why the New Affinity from Canva Could Be a Game Changer for Marketers
Canva has relaunched Affinity as a free professional design suite. Why it matters for marketing teams and whether it could replace Adobe.
Agency
How to Choose a B2B Lead Generation Agency
A 15-point evaluation checklist for choosing the right B2B lead generation agency. What to ask before you sign.
Marketing
Account-Based Marketing for B2B: The Complete Guide
Everything you need to know about ABM, from strategy and targeting to execution and measurement.
Budget
How to Allocate Your B2B Marketing Budget in 2026
A practical guide to allocating your B2B marketing budget across channels, with benchmarks by company stage.
Branding
Why B2B Branding Matters More Than You Think
How brand investment compounds outbound performance and why B2B companies can't afford to ignore branding.
ORRJO Named B2B Winner at The 2025 Scotland StartUp Awards
We're proud to share that ORRJO has been named the B2B Winner at The 2025 Scotland StartUp Awards.
vs Cold Email
B2B Telemarketing vs Cold Email: Which Gets Better Results?
A direct comparison of B2B telemarketing and cold email, with real data on response rates, costs, and when to use each.
vs Lead Gen
Demand Generation vs Lead Generation: What's the Difference?
The actual difference between demand gen and lead gen, why you need both, and how to get them working together.
an SDR Do?
What Does an SDR Do? The Complete Role Breakdown
Everything you need to know about the SDR role: responsibilities, skills, metrics, and whether to hire or outsource.
10 Effective Lead Magnet Examples for B2B Companies
Proven lead magnet strategies: from e-books and webinars to free trials and case studies, to attract and convert quality B2B prospects.
4 Steps to a Higher Performing Cold Email
A practical framework for crafting cold emails that actually get replies, covering length, personalisation, and smart follow-ups.
Why Your Brand Is Your First Impression, And Why That Matters
Your brand speaks for you before you enter the room. How to assess whether your branding is still aligned with your mission.