60+ clients.
£300M+ pipeline.
90%+ of meetings actually happen.
These case studies show what ORRJO’s Lead Generation, Demand Generation and Brand & Content have delivered for B2B companies, from well funded startups through to large corporates. The results here are not the output of better cold email copy. They're the output of a model that warms the market before the SDRs ever make contact. When brand, demand, and outbound run together, the numbers change. That's what you're looking at.
£3M closed in 7 months
A fleet technology company closed £3M of business in seven months, then signed a 12-month renewal.
First meeting in 3 days
Tower Supplies took their first qualified meeting within three days of launch.
Volta
Lead GenerationThe Situation
A narrow, senior target list inside one of the most closed industries there is.
Volta works with teams, leagues and venues on live audience interaction. The target list was narrow and senior: CROs, heads of game presentation, heads of sponsorship. Anyone who has tried to reach those roles cold knows how closed sports can be.
The Challenge
The right person is often three degrees behind a general inbox.
Precision mattered more than volume. Reaching the people who genuinely owned the decision meant thorough groundwork before any outreach went out, not a bigger list.
What ORRJO Built
Groundwork first. Then meetings with the people who own the decision.
Thorough groundwork, the right questions asked up front, and a target map that translated into meetings with decision owners across teams, leagues and venues.
Meetings booked with
“Volta works with teams, leagues, and venues on live audience interaction, so our target list at the time was narrow and senior - CROs, heads of game presentation, heads of sponsorship. Anyone who has tried to reach those roles cold knows how closed sports can be; the right person is often three degrees behind a general inbox. ORRJO handled that very well. They were thorough in the groundwork, asked the right questions up front, and translated it into meetings with people who genuinely owned the decision. Frankly, the hit rate surprised me. If you need pipeline built with precision, they’re the people to speak to.”- Alex Kane, CEO, Volta
Descartes
Lead Generation + Demand GenerationThe Situation
Numerous agencies before ORRJO. None of them worked.
Descartes makes logistics and route optimisation software, and sells it through long, complex sales cycles. Before ORRJO it had used numerous agencies, and none of them worked. ORRJO has now partnered with Descartes for over 2 years, working closely with its internal teams across four business units in EMEA and North America, and has helped close almost £1 million in business with a pipeline valued at over £5 million.
The Challenge
They needed a repeatable outbound engine, fast.
The brand wasn't strong enough to support cold outreach without being rebuilt first. Sending volume into a cold market without the right foundation would have killed response rates before they got started.
What ORRJO Built
Outbound messaging built from scratch, grounded in ICP-specific pain points.
Demand generation ran alongside lead generation from the beginning, so outreach landed in a market that had already seen the brand. By the time an SDR made contact, it wasn't the first time the prospect had heard the name.
£5M+ pipeline
Generated in the first six months, from 120+ qualified meetings. A £500k deal with PHS closed inside the first seven months.
“The consistency of opportunity generation has been a game-changer for us.”- Gary Rosier-Taylor, VP Fleet Sales, Descartes
Aveni
Demand Generation + Lead Generation - A Partnership in its Fifth YearThe Situation
Moving from product development to scalable distribution.
Aveni is an award-winning fintech company specialising in AI and natural language processing for financial services and utilities. They were relying only on referrals for new business and needed to push more top of funnel opportunities. They had no internal business development team and unsuccessful experience with previous lead generation companies.
The Challenge
No outbound motion. Previous agencies had failed.
They needed a go-to-market strategy, omni-channel support targeting C-suite, and a demand strategy including a regular webinar programme.
What ORRJO Built
Go-to-market strategy, omni-channel outreach, and a webinar programme.
A complete GTM framework and strategy. Omni-channel support targeting C-suite audiences for conversion. A regular webinar programme, with 1,000 webinar sign-ups. The engine is still running, now in its fifth year.
500+
Meetings booked across the partnership.
98%
Meeting attendance rate.
Fifth year
And counting. The partnership continues.
“Gareth and his team at ORRJO have been a dream to work with. From the get-go, the team just 'got it'. They understood what we were trying to do from a brand awareness and demand gen perspective, gave us great advice and support, and worked with us to not only build a brand presence but a healthy lead pipeline.”- Nicola Wee, Chief Marketing Officer, Aveni
myBasePay
Brand + Demand + Lead GenThe Situation
The brand wasn't failing dramatically. It was quiet, generic, and not doing the work.
myBasePay is a B2B compensation data platform operating in a competitive market. In a market where buyers shortlist based on perceived credibility, a forgettable brand is an expensive problem.
The Challenge
Trust and credibility are established before the first sales call.
The brand wasn't contributing to either. Prospects were arriving at sales conversations with no prior impression of the company, which meant sales had to do all the heavy lifting from zero.
What ORRJO Built
A full brand identity rebuilt from scratch.
A new visual system with consistency across every touchpoint. A refreshed website that reflected what the product actually does and who it's for. A LinkedIn presence built for consistent visibility with the right audience, not just follower counts. From there, ongoing social, demand and lead generation turn that visibility into a steady flow of inbound enquiries.
300%+
Increase in inbound website leads in 8 weeks.
139%
LinkedIn follower growth.
56,000
Impressions generated.
“Everything feels cohesive, professional, and distinctly us. For the first time, our brand actually reflects what we're building.”- Faby Hammo, myBasePay
Jua
Lead Generation + Demand GenerationThe Situation
Ambitious growth targets, no internal business development team.
Jua is a Swiss company specialising in AI-driven weather prediction and analysis for the energy sector. They had ambitious growth targets but lacked an internal business development team, leaving them seeking an outbound function that could ramp quickly and effectively while understanding the unique challenges of a startup.
The Challenge
Speed matters, but speed without quality is just noise.
Getting in front of the wrong people quickly is worse than getting in front of the right people slowly. They needed an outsourced partner who understood the unique challenges of a startup and could deliver across multiple geographies and timezones.
What ORRJO Built
SDR support, global outreach, and a webinar series.
Omni-channel lead generation across multiple geographies and timezones. A webinar series positioning Jua as an industry expert. 33 meetings with target ICP within the first 2 months.
450+
Meetings booked across the partnership, and counting.
556
Webinar sign-ups generated.
3 days
To book the first meeting.
“ORRJO plays an integral part of our growth journey. Hitting the ground running and booking qualified sales opportunities in a matter of days - in fact our first meeting was booked within the first 3 days of project launch!”- Benjamin Guett, Chief of Staff, Jua
Nezasa
Lead GenerationThe Situation
Ambitious sales targets, no team to convert leads to meetings.
Based in Switzerland and Portugal, Nezasa is a global leader in digital transformation for travel businesses. They had set an ambitious sales target but did not have the team in place to convert leads to meetings. Their ICP was spread across different geographies, requiring both English and German-speaking outreach.
The Challenge
English and German-speaking prospects across different geographies.
The targeting, messaging, and sequencing had to land with both English and German-speaking prospects. They needed close collaboration with their internal marketing team, a consistent pipeline for their sales team, and a German speaker for DACH region development.
369
Meetings booked in 12 months.
9 days
To book the first meeting.
15
Meetings booked in one week.
“From the outset they understood what we were trying to achieve as an industry-leading provider for automated, personalised trip planning. They quickly understood the nuances of the travel tech industry, our USPs and how to effectively communicate these to our target audience. The communication from ORRJO is second to none.”- Richard Brooks, Chief Operating Officer, Nezasa
Clear Talents
Lead GenerationThe Situation
Credibility with senior HR and People leaders over a 12-month engagement.
Clear Talents provides diversity and inclusion technology to large employers. The sales cycle requires credibility with senior HR and People leaders. Over a 12-month engagement, ORRJO ran multiple campaigns targeting enterprise accounts.
The Challenge
Meeting attendance rates from outbound are typically poor.
Low attendance signals a targeting problem, a messaging problem, or both. For Clear Talents, the quality of the meeting had to match the seniority of the audience.
97%
Meeting attendance rate across the full 12-month engagement. Virtually every booked meeting happened.
“The attendance rate alone tells you something is different here. We'd never seen anything like it from outbound before.”- Claire Jones, Director, Clear Talents
Veyt
Lead GenerationThe Situation
Rapid growth with investor backing. Needed to scale quickly and efficiently.
Veyt operates in data and analytics for low carbon markets. With significant investor backing, scaling efficiently was crucial. The sales team was spending excessive time on lead qualification and follow-up. Complex products and long sales cycles made generating pipeline challenging. A young brand requiring a focused outbound motion to penetrate the market further.
What ORRJO Built
SDR support with a focused approach on key products.
Streamlined lead generation with regular calibration meetings to refine targeting and messaging. A proactive feedback loop ensuring alignment with Veyt's evolving needs.
41
Qualified opportunities in the pipeline.
5 days
To generate the first lead.
“The pipeline is strong, and we are confident in the long-term impact of working with ORRJO. I would absolutely recommend ORRJO to businesses looking for a structured and professional approach to SDR and lead generation. The team is highly skilled, and their commitment to understanding our business was evident from the beginning of our partnership.”- Francois Pretorius, Veyt
Pulsion
Lead Generation + Demand GenerationThe Situation
Competitive market. Broad offering. Previous agencies had failed.
Pulsion is a software development company selling into enterprise organisations including financial services and recruitment. They relied on referrals and inbound leads and had a lack of success using external lead generation agencies in the past.
What ORRJO Built
Deep ICP research, omni-channel SDR, and a webinar programme.
Outbound strategy developed in collaboration with leadership. SDR support with omni-channel outreach. ICP focused email campaigns generating MQLs. A webinar programme to educate and deliver value to the target ICP.
146
Meetings booked in 15 months.
280
Webinar registrations generated.
19
Meetings from webinar follow-up in 4 weeks.
“ORRJO recommended a non-sales, educational focused webinar series to engage and educate our audience on the latest industry trends and demonstrate our experience. Our AI ChatGPT focused webinar generated over 200 registrations! These virtual events were an ideal opportunity to position ourselves as experts.”- John McGuire, Managing Director, Pulsion
No More Bottles
Lead GenerationThe Situation
No time to build pipeline. Operating across the entire UAE.
No More Bottles provides water purification technology to schools, hospitals, hospitality and corporate venues across the UAE. Their internal team didn't have time to build pipeline while conducting on-site visits across the country. Operating in a very dynamic industry, they needed fast lead generation ahead of competitors.
What ORRJO Built
Omni-channel SDR support adapted for the UAE market.
Cultural learning to adapt messaging to fit the UAE ICP. Close collaboration with their internal marketing team. A consistent pipeline of prospects for the internal sales team to convert.
1 week
To book the first meeting.
8
Meetings in the first month.
125+
Meetings booked in 12 months.
“We started seeing results within the first week which was really impressive! The team also thinks outside the box - the fact that they even installed our product into their office to get first-hand experience just goes to show the effort put in. They really care to truly understand your product and get to know the pain points of your ICP. They feel like a natural extension of our internal team.”- Sandy Muirhead, Director, No More Bottles
LifeLink
Demand GenerationThe Situation
Webinars were a new initiative. Internal capacity had limited their ability to launch them.
LifeLink operates in mental health and wellbeing, targeting businesses and institutions focusing on employee wellbeing. They needed a structured, stress-free approach to planning, promoting, and executing webinars. They wanted to position themselves as a thought leader in workplace mental health.
What ORRJO Built
End-to-end webinar programme from planning to follow-up.
Streamlined approach to topic selection, speaker preparation, and audience engagement. Promotional materials and structured synopsis documents. Effective follow-up processes for their small team.
185
Webinar registrants across the series.
14
Meetings booked from webinar registrants.
4
Webinars hosted.
“The overall experience of working with ORRJO has been absolutely fantastic. Our attendance rates have been outstanding, and the engagement has exceeded expectations. The webinars have proven to be an excellent hook for initiating sales conversations, leading to real business opportunities.”- Jacqui Taylor, LifeLink
Ceiba Renewables
Lead Generation + Demand GenerationThe Situation
Senior management too involved in sales. Inbound leads overwhelming capacity.
Ceiba Renewables operates in the renewable energy sector. Senior management were heavily involved in the sales process, spending time away from other key areas. A high volume of inbound leads with limited capacity to follow up, plus a need for outbound to increase B2B opportunities.
What ORRJO Built
Strategy, inbound follow-up, and a webinar programme.
Strategy development in collaboration with leadership. Follow-up of inbound enquiries and generation of qualified leads. A B2C webinar series positioning Ceiba as a premium solar PV installer. Targeted email campaigns for B2B prospects.
£1M
New business generated in 6 months.
178
Webinar registrations generated.
“The service we've received from Gareth, Adam and the wider ORRJO team has really been so far beyond what we expected. From the outset they understood the nuances and challenges of sales within our industry - and the importance we as a company put on professionalism. The solution provided was concise, in line with our ethos, and most importantly - extremely successful!”- Ceiba Renewables
Venesky Brown
Lead GenerationThe Situation
Public sector buyers are senior, busy and process-driven.
Venesky Brown operates exclusively in the public sector. Their buyers are senior operational, estates, procurement and facilities leaders across NHS, local government, education and housing. People with packed diaries and no patience for generic outreach.
The Challenge
A meeting only counts if it clears the bar.
Public sector buying culture is its own discipline. Meetings only matter when they are with the right organisation and the right person, at senior level, with a genuine need. Volume without that bar wastes everyone's time.
What ORRJO Ran
A fully managed outbound appointment setting programme.
Built around Venesky Brown's qualification bar and run by our in-house SDR team across a three-year partnership. Opportunities booked include NHS England, East Renfrewshire Council, Veterans Housing Association, Forth Valley College and the Scottish Government.
250+
Qualified meetings booked across the partnership.
Results in brief
What results has ORRJO delivered for B2B clients?
ORRJO has booked 12,500+ meetings and generated £300M+ pipeline across 60+ clients since it was founded in 2022. On this page, ORRJO generated £5M+ pipeline for Descartes in the first six months, from 120+ qualified meetings. Aveni has booked 500+ meetings across a partnership in its fifth year, and Nezasa booked 369 meetings in 12 months.
How quickly do ORRJO clients get their first qualified meeting?
Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. Our fastest first qualified meeting on record came three days from kick-off, for Jua. Tower Supplies took their first qualified meeting within three days of launch, Veyt had its first lead within 5 days of kick-off, No More Bottles had its first meeting booked within 1 week, and Nezasa booked its first meeting in 9 days.
What meeting attendance do ORRJO clients see?
ORRJO holds 90%+ meeting attendance. Aveni’s attendance rate is 98%, and Clear Talents saw 97% meeting attendance across a 12-month engagement.
Which ORRJO services produced these results, and what do they cost?
The case studies on this page cover Lead Generation, Demand Generation and Brand & Content, all priced on the call, and each one names the services behind it. For Lead Generation, the price depends on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal.
FAQ
Questions about ORRJO’s case studies
Updated
Which industries are ORRJO’s case studies from?
ORRJO’s case studies cover fintech, with AI for financial services and utilities (Aveni), logistics and route optimisation software (Descartes), AI weather prediction for the energy sector (Jua), travel technology (Nezasa), diversity and inclusion technology (Clear Talents), compensation data (myBasePay), data for low carbon markets (Veyt), software development (Pulsion), water purification in the UAE (No More Bottles), workplace mental health (LifeLink), solar PV (Ceiba Renewables) and public sector recruitment (Venesky Brown). Volta works with teams, leagues and venues on live audience interaction.
Do ORRJO’s case studies include webinar results?
Yes. Aveni has 1,000 webinar sign-ups and Jua 556. Pulsion had 280 registrations for its webinar series and 19 meetings booked in 4 weeks as webinar follow-up. Ceiba Renewables had 178 registrations, and LifeLink 185 registrants across 4 webinars, with 14 meetings booked from those registrants. Webinars run inside Demand Generation.
Can ORRJO book meetings with public sector buyers?
Yes. For Venesky Brown, a public sector recruitment consultancy, ORRJO booked 250+ qualified meetings across a three-year partnership, in NHS, local government, education and housing. Opportunities booked include NHS England, East Renfrewshire Council, Veterans Housing Association, Forth Valley College and the Scottish Government.
How long do ORRJO client engagements last?
Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate. Among these case studies, Aveni’s partnership is in its fifth year, Venesky Brown’s programme ran across a three-year partnership and Clear Talents ran a 12-month engagement.
What counts as a qualified meeting at ORRJO?
Every ORRJO meeting clears three checks: right organisation, right person and a genuine need, all three before a meeting is proposed. Anything on top, such as budget, timeline or a second stakeholder, is agreed at discovery.
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The model is not.
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