50+ clients.
£250M+ pipeline.
90%+ of meetings actually happen.
The results here are not the output of better cold email copy. They're the output of a model that warms the market before the SDRs ever make contact. When brand, demand, and outbound run together, the numbers change. That's what you're looking at.
Descartes
Lead Generation + Demand GenerationThe Situation
Strong product, no outbound infrastructure.
Descartes came to ORRJO with a strong product and no outbound infrastructure. Growth had come from inbound and the founder's network. That model had limits, and they were hitting them.
The Challenge
They needed a repeatable outbound engine, fast.
The brand wasn't strong enough to support cold outreach without being rebuilt first. Sending volume into a cold market without the right foundation would have killed response rates before they got started.
What ORRJO Built
Outbound messaging built from scratch, grounded in ICP-specific pain points.
Demand generation ran alongside lead generation from the beginning, so outreach landed in a market that had already seen the brand. By the time an SDR made contact, it wasn't the first time the prospect had heard the name.
£3M pipeline
Consistent meeting flow within the first quarter.
“The consistency of opportunity generation has been a game-changer for us.”- Gary Rosier-Taylor, Descartes
Aveni
Demand Generation + Lead Generation - 3-Year PartnershipThe Situation
Moving from product development to scalable distribution.
Aveni is an award-winning fintech company specialising in AI and natural language processing for financial services and utilities. They were relying only on referrals for new business and needed to push more top of funnel opportunities. They had no internal business development team and unsuccessful experience with previous lead generation companies.
The Challenge
No demand gen infrastructure. No outbound motion. Previous agencies had failed.
The brand wasn't recognisable in their market. The business was growing, but growing the hard way - one relationship at a time, with no system underneath it. They needed a go-to-market strategy, omni-channel support targeting C-suite, and a demand strategy including a regular webinar programme.
What ORRJO Built
Go-to-market strategy, omni-channel outreach, and a webinar programme.
A complete GTM framework and strategy. Omni-channel support targeting C-suite audiences for conversion. A regular webinar programme that generated demand and positioned Aveni as a thought leader. The engine is still running three years on.
500+
Meetings booked across the partnership.
98%
Meeting attendance rate.
3 years
And counting. The partnership continues.
“Gareth and his team at ORRJO have been a dream to work with. From the get-go, the team just 'got it'. They understood what we were trying to do from a brand awareness and demand gen perspective, gave us great advice and support, and worked with us to not only build a brand presence but a healthy lead pipeline.”- Nicola Wee, Chief Marketing Officer, Aveni
myBasePay
Creative StudioThe Situation
The brand wasn't failing dramatically. It was quiet, generic, and not doing the work.
myBasePay is a B2B compensation data platform operating in a competitive market. In a market where buyers shortlist based on perceived credibility, a forgettable brand is an expensive problem.
The Challenge
Trust and credibility are established before the first sales call.
The brand wasn't contributing to either. Prospects were arriving at sales conversations with no prior impression of the company, which meant sales had to do all the heavy lifting from zero.
What ORRJO Built
A full brand identity rebuilt from scratch.
A new visual system with consistency across every touchpoint. A refreshed website that reflected what the product actually does and who it's for. A LinkedIn presence built for consistent visibility with the right audience, not just follower counts.
139%
LinkedIn follower growth.
56,000
Impressions generated.
“Everything feels cohesive, professional, and distinctly us. For the first time, our brand actually reflects what we're building.”- Nicola Wee, CMO, Aveni
Jua
Lead Generation + Demand GenerationThe Situation
Ambitious growth targets, no internal business development team.
Jua is a Swiss company specialising in AI-driven weather prediction and analysis for the energy sector. They had ambitious growth targets but lacked an internal business development team, leaving them seeking an outbound function that could ramp quickly and effectively while understanding the unique challenges of a startup.
The Challenge
Speed matters, but speed without quality is just noise.
Getting in front of the wrong people quickly is worse than getting in front of the right people slowly. They needed an outsourced partner who understood the unique challenges of a startup and could deliver across multiple geographies and timezones.
What ORRJO Built
SDR support, global outreach, and a webinar series.
Omni-channel lead generation across multiple geographies and timezones. A webinar series positioning Jua as an industry expert. 33 meetings with target ICP within the first 2 months of kick-off.
384+
Meetings booked.
556
Webinar sign-ups generated.
3 days
To book the first meeting.
“ORRJO plays an integral part of our growth journey. Hitting the ground running and booking qualified sales opportunities in a matter of days - in fact our first meeting was booked within the first 3 days of project launch!”- Benjamin Guett, Chief of Staff, Jua
Nezasa
Lead GenerationThe Situation
Ambitious sales targets, no team to convert leads to meetings.
Based in Switzerland and Portugal, Nezasa is a global leader in digital transformation for travel businesses. They had set an ambitious sales target but did not have the team in place to convert leads to meetings. Their ICP was spread across different geographies, requiring both English and German-speaking outreach.
The Challenge
Multilingual outreach across DACH and international markets.
The targeting, messaging, and sequencing had to land across multiple geographies and languages. They needed close collaboration with their internal marketing team, a consistent pipeline for their sales team, and a German speaker for DACH region development.
369
Meetings booked in 12 months.
9 days
To book the first meeting.
15
Meetings booked in a single week.
“From the outset they understood what we were trying to achieve. They quickly understood the nuances of the travel tech industry, our USPs and how to effectively communicate these to our target audience. The communication from ORRJO is second to none.”- Richard Brooks, Chief Operating Officer, Nezasa
Clear Talents
Lead GenerationThe Situation
Credibility with senior HR and People leaders over a 12-month engagement.
Clear Talents provides diversity and inclusion technology to large employers. The sales cycle requires credibility with senior HR and People leaders. Over a 12-month engagement, ORRJO ran multiple campaigns targeting enterprise accounts.
The Challenge
Meeting attendance rates from outbound are typically poor.
Low attendance signals a targeting problem, a messaging problem, or both. For Clear Talents, the quality of the meeting had to match the seniority of the audience.
97%
Meeting attendance rate across the full 12-month engagement. Virtually every booked meeting happened.
“The attendance rate alone tells you something is different here. We'd never seen anything like it from outbound before.”- Claire Jones, Clear Talents
Veyt
Lead GenerationThe Situation
Rapid growth with investor backing. Needed to scale quickly and efficiently.
Veyt operates in data and analytics for low carbon markets. With significant investor backing, scaling efficiently was crucial. The sales team was spending excessive time on lead qualification and follow-up. Complex products and long sales cycles made generating pipeline challenging. A young brand requiring a focused outbound motion to penetrate the market further.
What ORRJO Built
SDR support with a focused approach on key products.
Streamlined lead generation with regular calibration meetings to refine targeting and messaging. A proactive feedback loop ensuring alignment with Veyt's evolving needs.
41
Qualified opportunities in the pipeline.
5 days
To generate the first lead.
“The pipeline is strong, and we are confident in the long-term impact of working with ORRJO. The team is highly skilled, and their commitment to understanding our business was evident from the beginning.”- Francois Pretorius, Veyt
Pulsion
Lead Generation + Demand GenerationThe Situation
Competitive market. Broad offering. Previous agencies had failed.
Pulsion is a software development company selling into enterprise organisations including financial services and recruitment. They relied on referrals and inbound leads and had a lack of success using external lead generation agencies in the past.
What ORRJO Built
Deep ICP research, omni-channel SDR, and a webinar programme.
Outbound strategy developed in collaboration with leadership. SDR support with omni-channel outreach. ICP focused email campaigns generating MQLs. An educational webinar series that generated over 200 registrations for a single event.
146
Meetings booked in 15 months.
280
Webinar registrations generated.
19
Meetings from webinar follow-up in 4 weeks.
“ORRJO recommended a non-sales, educational focused webinar series to engage and educate our audience. Our AI ChatGPT focused webinar generated over 200 registrations! These virtual events were an ideal opportunity to position ourselves as experts.”- John McGuire, Managing Director, Pulsion
No More Bottles
Lead GenerationThe Situation
No time to build pipeline. Operating across the entire UAE.
No More Bottles provides water purification technology to schools, hospitals, hospitality and corporate venues across the UAE. Their internal team didn't have time to build pipeline while conducting on-site visits across the country. They needed fast lead generation before competitors signed contracts first.
What ORRJO Built
Omni-channel SDR support adapted for the UAE market.
Cultural learning to adapt messaging to fit the UAE ICP. Close collaboration with their internal marketing team. A consistent pipeline of prospects for the internal sales team to convert.
125+
Meetings booked in 5 months.
1 week
To book the first meeting.
“We started seeing results within the first week. The fact that they even installed our product into their office to get first-hand experience just goes to show the effort put in. They feel like a natural extension of our internal team.”- Sandy Muirhead, Director, No More Bottles
LifeLink
Demand GenerationThe Situation
Webinars were a new initiative. Internal capacity had limited their ability to launch them.
LifeLink operates in mental health and wellbeing, targeting businesses and institutions focusing on employee wellbeing. They needed a structured, stress-free approach to planning, promoting, and executing webinars. They wanted to position themselves as a thought leader in workplace mental health.
What ORRJO Built
End-to-end webinar programme from planning to follow-up.
Streamlined approach to topic selection, speaker preparation, and audience engagement. Promotional materials and structured synopsis documents. Effective follow-up processes for their small team.
185
Webinar registrants across the series.
14
Meetings booked from webinar registrants.
85%+
Retention rate across webinars.
“The overall experience of working with ORRJO has been absolutely fantastic. The webinars have proven to be an excellent hook for initiating sales conversations, leading to real business opportunities.”- Jacqui Taylor, LifeLink
Ceiba Renewables
Lead Generation + Demand GenerationThe Situation
Senior management too involved in sales. Inbound leads overwhelming capacity.
Ceiba Renewables operates in the renewable energy sector. Senior management were heavily involved in the sales process, spending time away from other key areas. A high volume of inbound leads with limited capacity to follow up, plus a need for outbound to increase B2B opportunities.
What ORRJO Built
Strategy, inbound follow-up, and a webinar programme.
Strategy development in collaboration with leadership. Follow-up of inbound enquiries and generation of qualified leads. A B2C webinar series positioning Ceiba as a premium solar PV installer. Targeted email campaigns for B2B prospects.
£1M
New business generated in 6 months.
178
Webinar registrations generated.
“The service we've received from Gareth, Adam and the wider ORRJO team has really been so far beyond what we expected. The solution provided was concise, in line with our ethos, and most importantly - extremely successful!”- Ceiba Renewables
Get Started
Your situation is specific.
The model is not.
Every engagement starts with a scoping call where we establish whether the integrated model is right for where you are. If it is, we tell you exactly how it would work for your business. If it isn't, we tell you that too.
No pitch. No deck. A straight conversation about what you need and whether we can build it.
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