How we calculate the headline numbers on this site.
This page sets out how ORRJO defines and calculates the headline figures used across orrjo.com, including 12,500+ meetings booked, £300M+ pipeline generated and 90%+ meeting attendance, with the basis behind each. It also covers the research methodology behind ORRJO Intelligence and where the industry benchmarks and competitor prices on the site come from. If a claim on the site is not in this document, ask us about it.
Intelligence methodology
The research methodology behind ORRJO Intelligence.
The five mechanisms that turn raw AI search into a procurement ready report. Each one published. Each one defensible in external review.
01 / Halt rules
Every research skill in our stack stops and flags rather than guesses. If a primary source for a claim cannot be retrieved, the skill halts. If a competitor figure is older than 18 months, the skill flags it. If a buyer quote cannot be attributed to a named person, the skill holds it. An ORRJO analyst then decides: ship the finding flagged with a Lower confidence rating, or hold it until verification. The AI never decides to ship a claim.
02 / Validation layer
The layer between raw AI search and a procurement ready report. AI tools (Perplexity, Claude) handle retrieval, schema inspection, first draft synthesis. An ORRJO analyst verifies every claim, rates each finding, and checks and signs off the report. Most teams running internal AI have the retrieval. They do not have the validation. We are that layer.
03 / Three confidence tiers
High when the source is audit grade, a public 10-K, a verified annual report, a verbatim quote from a named publication. Moderate when triangulated across multiple sources, spot checked. Lower when directional and worth flagging. Most research firms hide the gradient. We make it the cover page.
04 / Pre delivery accuracy audit
Three checks on every report before it leaves the building: quote integrity (verbatim vs paraphrase), named attribution (real vs representative), engagement numbers (sourced vs approximate). Recent engagement: 220 verified sources, 2 factual errors caught and fixed before client delivery. The standard, not the exception.
05 / Analyst sign off
An ORRJO analyst checks and signs off every report. Not a template. Not automated. A person who reads your market and verifies every claim. The AI never signs off a finding. The analyst does, every time.
The mechanisms above are what most research firms do not publish. Naming them is the methodology moat.
The headline operational claims
ORRJO's service pages reference five operational claims repeatedly. Each is defined below.
"12,500+ meetings booked"
Basis: Cumulative count of meetings booked through ORRJO outbound programmes between agency founding (2022) and Q1 2026, recorded in ORRJO's shared CRM and reconciled monthly with client-side calendars. Definition: A "meeting booked" is a confirmed calendar invite accepted by the prospect, with company name, contact name, and meeting time logged. Sample: all ORRJO Lead Generation engagements 2022–Q1 2026 across UK, US, EMEA and APAC clients.
"£300M+ pipeline generated"
Basis: Aggregate qualified-opportunity value created from ORRJO-sourced meetings, summed in GBP at the date of opportunity creation. Definition: "Pipeline generated" is the value of opportunities that progressed past first qualification stage in the client's CRM, irrespective of whether they ultimately closed. Limitations: currency-converted at GBP rates from the relevant period, not adjusted for win rate or sales cycle. The number describes pipeline created, not revenue closed.
"90%+ meeting attendance"
Basis: Calculated as (meetings actually held) ÷ (meetings booked) across rolling 90-day windows for ORRJO Lead Generation programmes. Sample: all active ORRJO programmes at any given measurement point.
"Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch."
Definition: a qualified meeting clears three checks: right organisation, right person and a genuine need. Anything on top (budget, timeline, a second stakeholder) is agreed at discovery. Fastest on record: Our fastest first qualified meeting on record came three days from kick-off, for Jua. Read the Jua case study.
"Lead Generation, priced on the call"
Basis: Lead Generation runs as a monthly retainer, with senior strategy on every account. ORRJO prices it on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal. Terms: Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate. Includes: data and tech stack, ICP build, messaging, reporting, and replacement on attrition.
Operational policy claims
The claim below describes how ORRJO runs every account, rather than a measured result. Its basis:
Claim
Basis
Sample
Senior strategy is on every account
Operational policy: every ORRJO account has a named senior strategist (8+ years in market). Review-call cadence is agreed at kickoff, and every account gets the monthly insight report as standard.
100% of accounts
Industry benchmarks cited on the site
Where ORRJO references industry benchmarks (e.g. cold email reply rates, SDR ramp times), the source is either:
The Bridge Group, SDR Models, Motions and Metrics (2025 edition)
6sense B2B Buyer Experience Research (2024 edition)
Each citation links to the public source URL. Where a citation does not link (e.g. paywalled industry surveys), we provide the publication name and year.
Pricing comparisons
Where ORRJO compares pricing to other agencies (e.g. Belkins, Cognism, Refine Labs), the source is either:
The competitor's public pricing page
Public proposals shared by clients we work with
The competitor's published comparison pages (e.g. on G2, Vendr)
Public reviews from sources like Trustpilot or Clutch
We do not invent competitor pricing. Where a competitor does not publish pricing, we describe the model as "custom" or "enterprise pricing" rather than estimating.
Conflicts of interest
ORRJO operates in the categories we write about. Comparison pages, including the "best of" listicles and "/vs/" pages, list ORRJO alongside competitors. We have not gamed our own placement. Where ORRJO is not the right fit for a reader, we say so explicitly.
If you find a claim on the site that is not described here, email hello@orrjo.com and we will add it.