ORRJO Intelligence
B2B competitive intelligence and ICP research. Delivered in Days, not weeks.
The research layer underneath every ORRJO engagement. Named analyst research that sets the direction before anyone builds a brand, writes a campaign or picks up the phone. Available on its own from £2,500 a month.
30 minutes. No pitch.
Buy it standalone
ORRJO Intelligence on its own, from £2,500 a month.
Or built in
Included when you run a full ORRJO engagement across brand, demand and outbound.
Research and ORRJO Intelligence are the same thing. One product, two ways to buy.
Inside every engagement
It runs underneath everything else.
Before an SDR makes a call, someone has worked out which accounts are worth calling and why now.
Before a brand is built, someone has read what this market already believes.
Before a campaign goes out, someone has checked that the claim in it survives contact with the evidence.
That work is ORRJO Intelligence, the research platform, and on a full engagement it's already included.
Ideal client profile and stakeholder mapping across the six to eight roles in a buying committee.
Live tracking of funding and regulatory triggers.
A current shortlist of accounts with a real reason to call, handed to the outbound pod.
Most clients meet it that way. Some buy it on its own.
How It Works
One research layer. Three execution paths.
Who This Is For
Intelligence is for founders who are tired of building on assumptions.
You know the product is good. You're not sure the market positioning is right. Your outbound gets some replies but not enough. Something's off and you can't quite pin it down.
The Gap
The options you've seen before all have the same problem.
£500K. 16 weeks. By the time the report lands, the market has moved. Built for board presentations, not sales floors.
Firmographics without context. They tell you how many companies fit a profile. They don't tell you what those companies care about or why they buy.
Skip research entirely. Take your brief, make assumptions about your ICP, start building. You get activity. Not insight.
Intelligence sits in the gap. Faster than consulting. More contextual than a data platform. More rigorous than an agency.
The patterns that surface
What Intelligence actually uncovers.
Three things the last three Intelligence engagements surfaced, anonymised.
The hidden price floor. Boutique firms often price one tier below where the named market leaders price the same scope. We model the gap and the conversion impact.
The narrow visibility window. Your competitors are usually as invisible to AI search as you are, for now. Most categories have a six to nine month window before the first competitor figures it out. We map it before it closes.
The proof that lives nowhere public. Most firms have a 10 year client, a methodology nobody else owns, a result the team can defend in a CFO conversation. They are usually buried inside the team, not the website. We surface them and build the language that makes them citable.
Human-Led Research
Every Intelligence engagement is led by a named research analyst.
Not a template. Not automated. A named person who reads your market.
Your dedicated analyst leads every engagement. They review your existing assets, research your market, and verify every claim before anything is written.
Pricing figures are checked directly against vendor pages. Buyer language is sourced from real reviews, not inferred from marketing copy. Where sources conflict, the conflict is resolved before the output is drafted. You get a named person you can call, not a process.
Every finding ships with a confidence rating. High when the source is audit grade (a public 10-K, a verified annual report, a verbatim quote from a named publication). Moderate when triangulated across multiple sources. Lower when directional and worth flagging. Where a number cannot be independently verified, we say so explicitly. We do not paint speculation as fact and bury the caveat. You see exactly where each insight came from and how much weight to give it.
On complex B2B engagements where the deal sits with a buying committee, we research every role the deal touches: the economic buyer, the technical buyer, the gatekeeper, the user, and the internal advocate. Not just the primary persona named in the brief.
Recent engagement, Fast delivery. 220 verified sources. 2 factual errors caught and fixed before client delivery. Pre delivery accuracy audit catches them every time. This is the standard, not the exception.
The validation layer
How we use AI. The part most agencies do not show you.
ORRJO Intelligence is human led B2B research with an AI augmented stack. AI tools (Perplexity, Claude, others) handle source retrieval, schema inspection, first draft synthesis, and format checks. A named analyst directs the queries, verifies every claim, rates each finding High, Moderate or Lower confidence, and signs every report.
AI output is a list of leads, never a source of facts: a person opens the real source before anything is written down.
The AI never decides to ship a finding. The named human decides every time. Most agencies either pretend AI is not in their stack, or pretend it is the whole stack. We do neither.
What AI does
Source retrieval. Competitor schema parsing. First draft synthesis. Banned word checks. Date sanity tests. Format and citation discipline.
What named analysts do
Strategic judgement. Source verification. Confidence rating. Narrative shape. Named sign off on every finding.
How the stack catches errors
Every output halts on missing evidence. Every claim ships with High, Moderate or Lower confidence. Every report runs a three check accuracy audit before delivery.
The five things most research firms do not publish. The five things AI tools cannot do on their own.
Each one named. Each one defensible in external review. Together they are the validation layer ORRJO Intelligence runs on every engagement.
Most research firms do not publish where their data is shaky. Most agencies do not run a separate fact checking layer. Most internal teams cannot trace a claim back to its source. We do all three. Every finding sourced. Every claim confidence rated. A pre delivery accuracy audit on every report. The methodology is the moat.
The Methodology
A production line for research. Not a smart person with a browser.
Agency research is usually a smart person with a browser and a deadline. ORRJO Intelligence runs like a production line: the same stages and the same checks, on every engagement. The production line does the checking. A named analyst owns every judgment.
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01
Intake
A structured intake pins down exactly what question we’re answering, where the boundaries sit, and what you already know. We also ask for the data you already hold: analytics, CRM exports, sales records, the asset library. Nothing gets researched until the question is sharp.
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02
Research modules
The research runs as a set of specialised modules, each pointed at a different angle: how big the market actually is, who the competitors really are and what they charge, what real buyers say when they complain in reviews and forums, and what triggers someone to go looking for a solution. Every module is run and read by a named analyst.
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03
Verification
AI tools give us the speed. But nothing an AI produces is treated as a fact. It’s treated as a lead. An analyst traces every claim back to the original source before it’s written down, and every claim is graded: who said it, how we saw it, and how confident we are.
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04
Quality gates
Before anything reaches you, the research is checked against itself for contradictions. Then a reviewer who didn’t write it checks it cold: claims against live sources, wording against evidence. Nothing ships on one person’s say so.
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05
Delivery
Most engagements deliver by day 15, quicker when the timeline calls for it. The findings are written to survive a founder or a board reading them back and pushing. Every number carries its source and its confidence rating.
The proof before the proposal
Five findings, before you sign anything.
When we research a company before a proposal, the output is five findings about their own market: why now, where the opening is, who the buyer really is, what is coming that helps or hurts, and the verdict. Sourced, dated, and written so they survive being read back to us.
Companies tend to recognise their market in them, which is the point: findings you can check against what you already know are findings you can trust with what you don't. The full research sits behind them, released on signature.
Audits
Audits, in plain English.
SEO, AEO and copy audits, written so a person who does not work in search can act on them: findings in priority order, a verdict on page 2, and a plain English glossary at the back for any technical term you would rather not Google. A named analyst signs every one.
What You Get
Five modules. One output your team can execute from.
Market Opportunity Analysis
What it covers: TAM/SAM/SOM sizing, demand validation, market timing, regulatory landscape.
Why it matters: Confirms the opportunity before you commit the budget.
ICP Deep Dive
What it covers: Firmographic, technographic, and behavioural profiles. Buying committee mapping. Real buyer language sourced from verified reviews and primary data.
Why it matters: Stops you targeting the wrong companies with the wrong message.
Competitive Intelligence Brief
What it covers: Positioning maps, pricing verified from primary sources, messaging gaps, and white space analysis.
Why it matters: Shows you where to position to win, not where your competitors are already dominant.
Channel and Campaign Playbook
What it covers: Channels ranked by ROI, messaging frameworks per persona, outbound sequence architecture, 90 day campaign calendar. Where your product has a public eligibility floor, we anchor the channel research against your actual customer band, not an external proxy that fits a higher or lower cohort than your product actually serves.
Why it matters: A specific plan your team can execute. Not principles to interpret.
Ready to Execute Assets
What it covers: Outbound email sequences, LinkedIn templates, named account list (CSV and CRM ready), positioning brief for sales.
Why it matters: Day 15, your team starts executing. Nothing needs to be re-briefed or translated.
Three real examples
What we found inside the last three engagements.
Anonymised. Each one is what an Intelligence engagement actually delivers, not the research output, the commercial insight that comes out of the research.
Every finding is sourced. Every claim is rated High, Moderate, or Lower confidence. Every unverified number is flagged before it reaches a pitch deck.
Get an anonymised Intelligence sample.
The cover page, methodology overview, three sample findings with full confidence ratings, and the verbatim buyer voice extracts that anchor every report. Eight pages. Redacted. Sent within 24 hours.
- What a real ORRJO Intelligence cover page looks like
- Three findings with High, Moderate and Lower confidence ratings
- Two verbatim buyer voice quotes with attribution shape
- The methodology breakdown we put on every report
On its way.
Check your inbox in the next 24 hours. We send the sample manually so the email comes from a real person, not a sequence.
Pricing
One retainer. One standard of research.
Scope agreed on a discovery call. 12 month programme as the typical commitment. Switch currency to view.
Every Intelligence engagement runs as a monthly retainer. Research depth, market coverage and named account volume get agreed on a 30 minute discovery call. The retainer below covers ongoing research, quarterly refresh and named analyst sign off on every report.
Intelligence Pulse.
Built once. Sharper at day 90 than day 0.
Your Intelligence is built once, then validated against live execution data every quarter. Reply rates, meeting outcomes and lost deal reasons feed back into the research. Findings get validated, revised or retired against real evidence. The report you get on day 1 is sharper at day 90 than day 0. That is what your retainer pays for.
The quarterly cycle
Reply rates, meeting outcomes and lost deal reasons from the previous 90 days feed back into the research.
Original findings get validated, revised or retired against the period’s real evidence.
The Strategic Plan gets one targeted adjustment per priority affected. New buyer voice enters the canonical record.
Every recommended change ships with an effort estimate and a named owner. Not a list of things to think about.
Right for you if you want the research to compound, not date. Most agencies sell research as a one off. We sell it as an asset that compounds.
Discuss Pulse →| Feature | Intelligence | Consulting Firms | Data Platforms | Agencies |
|---|---|---|---|---|
| Timeline | days, not weeks | 12 to 16 weeks | Immediate (no analysis) | No defined timeline |
| Buyer insight | Real buyer language from primary sources | Client interviews and surveys | Firmographic data only | Assumed from brief |
| Pricing verification | Primary source, date stamped | Secondary research | Not applicable | Not typically included |
| Output format | Ready to execute, includes templates and sequences | Strategy document | Data export | Varies |
| Named analyst | Yes | Partner led, analyst executed | No | No |
| Starting price | From £2,500/mo | From £100,000 | From £15,000/year (data only) | Bundled into retainer |
Want to scope an Intelligence retainer? Book a 30 minute discovery call. We will walk through your market, your ICP shape, and what the right retainer looks like. No deck, no pitch.
Trusted By
60+ B2B companies across 15 countries.
"ORRJO's research gave us a level of market clarity we had never had before. We went from guessing at our ICP to knowing exactly who to target, what to say, and where to find them. The named account list alone was worth the investment."
B2B SaaS Founder, Series A
More on Intelligence
Keep exploring.
Methodology
Named research
Confidence and proof
FAQ
Common questions.
The issue isn't capability. It's time, methodology, and access. A proper intelligence brief requires mining sources, verifying pricing directly against vendor pages, and sourcing real buyer language from review platforms. Doing this well takes 3 to 4 weeks of dedicated research time. Most teams don't have that. We do it every day.
The deeper gap is verification. Internal research usually presents findings without provenance: a slide says "buyers want X" with no source, or cites a competitor figure from a press release written two years ago. Every claim we ship is sourced, rated for confidence, and audited before delivery. Where data is client supplied and we cannot verify externally, we flag it before it reaches a pitch deck. Most internal teams do not have a separate fact checking layer. We run one on every engagement.
Every discovery call and customer interview we run yields three to five verbatim quotes from named buyers that move the engagement forward. Not paraphrased. Not summarised. The exact line a CFO said that explains why the deal stalled, or the line a champion said that explains why it closed. Those quotes anchor the report, the proposal, the campaign. Most research firms paraphrase. We surface the line that, if you read nothing else, tells you what to do.
Most clients arrive with one. Usually it was defined in a strategy session, not tested with data. We'll either validate what you have or show you exactly where it's off. Either outcome is worth having.
It means your SDRs can start calling named accounts on day 15. Your copywriter can take the buyer language sections and write sequences without guessing. Your leadership team can read the competitive brief and make decisions. Nothing needs to be translated.
Yes. Intelligence works for any market with a clear ICP and an accessible competitive set. Most of our clients are UK or European B2B companies, and we run engagements across other markets when the brief calls for it.
A completed intake form and any existing assets you want us to review: CRM data, call transcripts, previous research, competitor lists. The more context you give us, the more accurate the output.
That depends on what the research shows. Some clients take the output and run with it internally. Others move into Brand & Content or Demand Generation. Either is fine. There's no obligation beyond what you've bought.
No. It's included in every full ORRJO engagement, because the outbound and the brand work both depend on it. It's also available on its own from £2,500 a month, usually where a company needs the research before deciding what to do next.
A named analyst, who signs the work. AI does the retrieval and the first draft underneath. The analyst opens the real source before anything is written down, and their name goes on the cover.
Yes. Email hello@orrjo.com and ask for an introduction. We'll connect you with a client who went through the same engagement.
ORRJO Intelligence runs as a monthly retainer from £2,500 per month and most clients run a 12 month programme. Research depth, market coverage and named account volume get scoped on a 30 minute discovery call. Most custom competitive intelligence is priced per engagement rather than monthly, often without published source citations or a pre delivery accuracy audit.
Forrester and GLG serve enterprise IT, marketing and CX leadership at subscription scale. ORRJO Intelligence is built for B2B founders and growth stage leaders making £100k+ commercial decisions in days, not weeks, on a fixed fee. Same methodology rigour, different commercial shape.
Do your own research
Compare ORRJO. Then read everything else.
Compare ORRJO
Further reading
- Win-Loss Interview Questions→
- What AI Can and Cannot Tell You About Competitors→
- Win-Loss Analysis Service→
- Voice of Customer Research→
- Buyer Research Interviews→
- ICP Research Service→
- Competitive Intelligence for B2B→
- Methodology: how every claim is calculated→
- What is an intelligence validation layer?→
- Named analyst research, explained→
- Human led, AI augmented research→
- B2B research confidence rating→
The research hub
We publish our own.
The research hub is free and open: B2B go to market benchmarks, honestly sourced, including the State of B2B Outbound. Where a figure cannot be retrieved from a primary source, the work halts and flags it rather than guessing.
That policy is why the reports get cited. When an AI engine is asked which UK agencies combine market research with outbound, our own published research is part of what it reads.
Get Started
Start with the research.
Everything else works better when the foundation is right.
Book an Intelligence Briefing → Book with Marc· Head of Growth30 minutes. We'll tell you exactly what Intelligence would cover for your specific market.
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