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ORRJO Intelligence

The research your growth depends on. Delivered in 14 days.

Deep market intelligence, ICP mapping, competitive analysis, and a ready-to-execute GTM playbook. One fixed fee. No hourly billing. No scope creep.

14 Days
Delivery
Fixed Fee
No hourly billing
150+
Data Sources
Execution-Ready
Output

How It Works

One research layer. Three execution paths.

Creative Studio
Brand, website, content
Demand Generation
Awareness, pipeline, authority
Lead Generation
Meetings, outbound, conversion
ORRJO Intelligence
Research foundation delivered in 14 days
Market Opportunity Analysis
ICP Deep Dive
Competitive Intelligence Brief
Channel Playbook
Ready-to-Execute Assets

You need answers before you spend.

McKinsey charges $500K and takes 16 weeks.

Companies entering new markets, launching new products, or fixing broken outbound need real intelligence. But the firms that deliver it charge six figures and take months. By the time the report lands, the market has moved.

Data platforms give you numbers, not a strategy.

ZoomInfo has 260 million profiles. 6sense tracks intent signals across the web. But raw data is not intelligence. Without someone to interpret it, prioritise it, and turn it into a plan, you are paying for a dashboard nobody uses.

Most agencies skip the research entirely.

They take a brief, build a list, and start sending emails. No ICP validation. No competitive mapping. No understanding of where your buyers actually spend their time. That is why the campaigns underperform from week one.

Five modules. One intelligence pack.

01

Market Opportunity Analysis

Most companies enter new markets based on gut feeling and a few Google searches. This module replaces guesswork with data. We size the actual addressable market, validate whether demand exists for your specific offering, and assess whether the timing is right. If the market is not ready, we tell you. Before you spend a penny on campaigns.

TAM/SAM/SOM sizing with clear methodology
Market timing assessment: is the window open?
Demand validation: search volume, intent signals, category growth
Regulatory and compliance landscape summary
Verdict: should you enter this market, and when?
02

ICP Deep Dive

Knowing your total addressable market is useless if you cannot identify the specific companies and people most likely to buy. This module builds your ideal customer profile from real data, not assumptions, then matches it to named accounts you can actually pursue. Every account is enriched, verified, and scored so your sales team can prioritise from day one.

Firmographic profile: company size, revenue, industry, geography, growth stage
Technographic profile: what tools they use, what stack they run, what they are replacing
Behavioural profile: where they research, what content they consume, which communities they trust
Buying committee map: who is involved in the decision, what each person cares about, how to reach them
50-200 named target accounts, enriched, verified, and scored by fit
03

Competitive Intelligence Brief

You cannot win deals you do not understand. This module maps every competitor that matters: how they position, what they charge, where they win, and where they lose. More importantly, it finds the gaps. The messages no one is saying, the segments no one is serving, the positioning no one has claimed. That is where your opportunity lives.

Positioning map: where every competitor sits and where the white space is
Feature and capability comparison matrix
Pricing intelligence: what competitors charge, how they package, where they discount
Win/loss pattern analysis: why buyers choose competitors and what triggers switching
Messaging gap: what nobody in the market is saying that you should own
04

Channel and Campaign Playbook

Research without a plan is just a report. This module turns intelligence into action. We identify the channels where your ICP actually spends time, build a messaging framework tailored to each persona and buying stage, and lay out a 90-day campaign calendar you can execute immediately. No guessing which channels to try. No testing messages in the dark.

Recommended channels ranked by expected ROI for your specific ICP
Messaging framework: per persona, per channel, per buying stage
Content themes and angles backed by what your ICP actually engages with
Outbound sequence architecture: email, LinkedIn, phone, events
90-day campaign calendar with milestones and KPIs
05

Ready-to-Execute Assets

Most research firms hand you a PDF and wish you luck. We hand you campaign-ready assets that your team can use the same week. Named account lists formatted for your CRM. Outbound sequences written and ready to send. A positioning brief your sales reps can reference on every call. The gap between insight and action disappears.

Named account list: enriched, verified, scored, ready to load into your CRM
First 3 outbound email sequences written and ready to send
LinkedIn outreach templates for each persona
One-page positioning brief your sales team can use in every call
Presentation deck summarising all findings for your board or investors

What the final deliverable looks like.

Every intelligence pack ships as a complete set of working documents. Not a single PDF. Not a slide deck with no supporting data. You get everything you need to brief your board, activate your sales team, and launch campaigns.

Executive briefing deck (50-80 slides, presentation-ready for your board or investors)
Full written report with detailed methodology, data tables, and citations for every finding
Named account list (CSV/Excel, CRM-ready, enriched with firmographic and contact data)
Outbound sequences (copy-paste ready for your email tool, written per persona and per channel)
One-page positioning brief (PDF, shareable with your sales team for every prospect call)
30-minute strategy walkthrough (live session with the lead analyst who ran your research)

Fixed fee. No surprises.

Intelligence Sprint
$5,000

A focused, 7-day research sprint that answers one critical question about your market. The fastest way to get ORRJO-grade intelligence before committing to a full engagement.

  • 7-day turnaround
  • 1 focused research question answered in depth
  • 1 market or segment analysed
  • Top 3 competitors mapped (positioning, pricing, messaging gaps)
  • 1 ICP profile (firmographic, technographic, behavioural)
  • Demand validation: is there a market for this?
  • 25 named target accounts, enriched and scored
  • 1 outbound email sequence written and ready to send
  • 20-page strategic brief with data and recommendations
  • Named account list (CSV, CRM-ready)
  • 30-minute walkthrough with the lead analyst
  • "Should we enter the US market?"
  • "Why is our outbound underperforming?"
  • "Who are the top competitors and where are the gaps?"
  • "What does our ICP actually look like in this segment?"
Best for: testing the waters before a full engagement, getting a quick answer to a specific strategic question, validating an assumption before spending on campaigns.
Intelligence Pro
$25,000

Multi-market intelligence for companies expanding internationally or targeting multiple segments. Three markets analysed in parallel with separate ICP profiles, competitive maps, and campaign playbooks for each.

  • 14-day turnaround
  • All 5 research modules, per market
  • Up to 3 markets analysed in full depth
  • TAM/SAM/SOM sizing per market with comparative analysis
  • 3 ICP profiles (one per market or segment)
  • Buying committee mapped per market with regional nuances
  • Top 10 competitors analysed across all markets
  • Cross-market opportunity matrix: where to invest first and why
  • Regulatory and compliance landscape per market
  • 200 named target accounts across all markets, enriched and scored
  • 6 outbound email sequences (2 per market, per persona)
  • LinkedIn outreach templates localised per market
  • Messaging framework per market, per persona, per channel
  • 90-day campaign calendar per market with prioritisation
  • One-page positioning brief per market for your sales team
  • Market entry sequencing recommendation: which market first
  • Executive briefing deck (80-120 slides, board and investor-ready)
  • Full written report with per-market data tables and citations
  • Named account lists per market (CSV, CRM-ready)
  • Complete campaign asset pack per market
  • Market comparison matrix (where to invest, in what order)
  • 60-minute strategy walkthrough with lead analyst
Best for: international expansion (US, UK, Europe), multi-segment targeting, PE portfolio diligence, pre/post-acquisition market analysis.

For context: international market research from specialist firms runs EUR 25K-45K for 3 markets and takes 6-8 weeks. This delivers in 14 days with execution-ready assets included.

50% on kickoff, 50% on delivery. All tiers include access to the full 150+ source research stack, senior analyst oversight, and a live strategy walkthrough.

Not sure which tier fits? Book a 30-minute intelligence briefing. We will scope the engagement together and recommend the right approach for your market and goals. No charge for the briefing.

Companies that need intelligence before they need an agency.

Series A/B companies entering the US or UK for the first time. You need to understand the market before you hire a sales team or sign an agency retainer.
Companies launching a new product into an existing market. You know the space, but you need to validate positioning, pricing, and channel strategy before you commit budget.
Companies whose outbound is not working and need to understand why. Before you fire the SDR team or switch agencies, find out whether the problem is targeting, messaging, or channel selection.
PE portfolio companies doing pre or post-acquisition market diligence. You need an independent view of the market, the competitive landscape, and the GTM opportunity before you write the investment memo.

Research firms stop at the report. We build the engine.

14 days, not 14 weeks.

Senior strategists combined with deep research across 150+ intelligence sources. Strategists who have built GTM motions for 50+ B2B companies. We do not need 16 weeks because we are not billing by the hour.

Intelligence that becomes a campaign.

Every ORRJO Intelligence engagement produces assets that can go live immediately. The named accounts become your first outbound list. The sequences become your first campaign. The messaging becomes your website copy. This is not a report that sits on a shelf.

Built by the team that executes.

Unlike pure research firms, ORRJO runs Creative Studio, Demand Generation, and Lead Generation. The intelligence pack is designed to feed directly into these services if you choose to move to execution. But there is zero pressure to do so. The research stands alone.

How we get to the truth in 14 days.

150+ sources. Cross-referenced. Human-validated.

Every intelligence pack starts with secondary research across more than 150 data sources. Industry reports, financial filings, job posting data, technographic databases, intent signals, search volume data, social listening platforms, review sites, patent filings, and regulatory databases. Where relevant, we run primary validation through interviews and direct outreach. Every finding is cross-referenced across multiple sources before it enters the final deliverable.

Human analysis layer. Not a data dump.

Raw data is not intelligence. Every data point passes through a senior strategist who interprets it in the context of your market, your business, and your goals. We run quality checks at every stage: source credibility, data recency, cross-reference consistency, and relevance to your specific situation. The final output is a strategic recommendation backed by evidence, not a spreadsheet of numbers.

14 days because we do not waste time.

Traditional research firms take 12-16 weeks because they staff junior analysts who learn on the job, run sequential workstreams that could run in parallel, and bill by the hour. We run parallel workstreams from day one, staff senior analysts with deep B2B experience, and use proprietary research frameworks refined across 50+ client engagements. Speed is not a shortcut. It is the result of doing this work repeatedly and knowing exactly where to look.

50+ B2B companies across 15 countries.

The same methodology behind real results.

The research frameworks behind ORRJO Intelligence are the same ones that powered 500+ meetings for Aveni, 384 meetings in 12 months for Jua, and 97% attendance rates for Clear Talents. Every intelligence engagement draws on the same depth of analysis, the same source networks, and the same senior strategists who have built GTM motions across SaaS, fintech, healthtech, cleantech, and professional services.

"ORRJO's research gave us a level of market clarity we had never had before. We went from guessing at our ICP to knowing exactly who to target, what to say, and where to find them. The named account list alone was worth the investment."

B2B SaaS Founder, Series A

Four steps. 14 days.

01
Day 1

Kickoff Call

60-minute briefing. We align on your market, your goals, and the specific questions the research needs to answer.

02
Days 2-10

Deep Research

Our team runs deep research across 150+ intelligence sources, validates findings with human analysis, and builds the intelligence pack.

03
Day 11

Draft Review

You receive the full draft. We walk through every module together. You flag questions, gaps, or areas you want deeper coverage on.

04
Day 14

Final Delivery

Polished intelligence pack delivered. All assets ready to use. Optional: 30-minute strategy session to discuss execution.

Common questions.

We can accommodate expedited timelines for an additional fee. Most rush engagements deliver in 7-10 days. The constraint is not our speed. It is the depth of validation we run on every data point. If you need it faster, we will tell you honestly what we can deliver in the compressed timeline and what gets deprioritised.

Yes. The intelligence pack is designed to stand alone. Every deliverable is formatted for handoff: the named account list is CSV-ready, the sequences are written and ready to load, the messaging framework works for any team. Many clients use ORRJO Intelligence and then execute with their internal team or another partner. No lock-in.

We pull from 150+ sources including firmographic databases, intent data platforms, technographic tools, public filings, industry reports, search volume data, social listening, job posting analysis, review sites, and competitive intelligence platforms. Every data point is cross-referenced and validated by a senior strategist before it enters the final deliverable.

Three differences. Speed: we deliver in 14 days, not 16 weeks. Cost: a single intelligence pack costs $15-25K, not $500K+. Actionability: our deliverables include ready-to-execute assets like named account lists and written outbound sequences. McKinsey delivers a strategy document. We deliver a strategy document and the first 90 days of campaign assets to act on it.

The intelligence pack is designed to feed directly into ORRJO's Creative Studio, Demand Generation, and Lead Generation services. The named accounts become your target list. The messaging becomes your outbound copy. The channel recommendations become your campaign plan. If you choose to move to execution, there is zero ramp-up time because the research was built with execution in mind.

Yes. For companies operating in fast-moving markets or running multi-market expansion, we offer quarterly intelligence refreshes. These update your competitive landscape, refresh your named account list with new entrants, and recalibrate channel recommendations based on what is working. Retainer pricing is discussed after the initial engagement.

Book an Intelligence Briefing

30 minutes. No pitch. We will tell you honestly whether this is the right move for your business.

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