ORRJO Intelligence
B2B competitive intelligence and ICP research. Delivered in 14 days.
ORRJO Intelligence is a UK B2B competitive intelligence, ICP research and buyer voice agency. Monthly retainer from £2,500 per month and most clients run a 12 month programme. Every finding sourced, confidence rated, audited before delivery. Research scope, market coverage and named account volume agreed on a 30 minute discovery call. Named analyst signs every report.
30 minutes. No pitch.
How It Works
One research layer. Three execution paths.
Who This Is For
Intelligence is for founders who are tired of building on assumptions.
You know the product is good. You're not sure the market positioning is right. Your outbound gets some replies but not enough. Something's off and you can't quite pin it down.
The Gap
The options you've seen before all have the same problem.
£500K. 16 weeks. By the time the report lands, the market has moved. Built for board presentations, not sales floors.
Firmographics without context. They tell you how many companies fit a profile. They don't tell you what those companies care about or why they buy.
Skip research entirely. Take your brief, make assumptions about your ICP, start building. You get activity. Not insight.
Intelligence sits in the gap. Faster than consulting. More contextual than a data platform. More rigorous than an agency.
The patterns that surface
What Intelligence actually uncovers.
Three things the last three Intelligence engagements surfaced, anonymised.
The hidden price floor. Boutique firms often price one tier below where the named market leaders price the same scope. We model the gap and the conversion impact.
The narrow visibility window. Your competitors are usually as invisible to AI search as you are, for now. Most categories have a six to nine month window before the first competitor figures it out. We map it before it closes.
The proof that lives nowhere public. Most firms have a 10 year client, a methodology nobody else owns, a result the team can defend in a CFO conversation. They are usually buried inside the team, not the website. We surface them and build the language that makes them citable.
Human-Led Research
Every Intelligence engagement is led by a named research analyst.
Not a template. Not automated. A named person who reads your market.
Your dedicated analyst leads every engagement. They review your existing assets, research your market across 150+ sources, and verify every claim before anything is written.
Pricing figures are checked directly against vendor pages. Buyer language is sourced from real reviews, not inferred from marketing copy. Where sources conflict, the conflict is resolved before the output is drafted. You get a named person you can call, not a process.
Every finding ships with a confidence rating. High when the source is audit grade (a public 10-K, a verified annual report, a verbatim quote from a named publication). Moderate when triangulated across multiple sources. Lower when directional and worth flagging. Where a number cannot be independently verified, we say so explicitly. We do not paint speculation as fact and bury the caveat. You see exactly where each insight came from and how much weight to give it.
On complex B2B engagements where the deal sits with a buying committee, we research every role the deal touches: the economic buyer, the technical buyer, the gatekeeper, the user, and the internal advocate. Not just the primary persona named in the brief.
Recent engagement, 14 day delivery. 220 verified sources. 2 factual errors caught and fixed before client delivery. Pre delivery accuracy audit catches them every time. This is the standard, not the exception.
The validation layer
How we use AI. The part most agencies do not show you.
ORRJO Intelligence is human led B2B research with an AI augmented stack. AI tools (Perplexity, Claude, others) handle source retrieval, schema inspection, first draft synthesis, and format checks. A named analyst directs the queries, verifies every claim, rates each finding High, Moderate or Lower confidence, and signs every report.
The AI never decides to ship a finding. The named human decides every time. Most agencies either pretend AI is not in their stack, or pretend it is the whole stack. We do neither.
What AI does
Source retrieval. Competitor schema parsing. First draft synthesis. Banned word checks. Date sanity tests. Format and citation discipline.
What named analysts do
Strategic judgement. Source verification. Confidence rating. Narrative shape. Named sign off on every finding.
How the stack catches errors
Every output halts on missing evidence. Every claim ships with High, Moderate or Lower confidence. Every report runs a three check accuracy audit before delivery.
The five things most research firms do not publish. The five things AI tools cannot do on their own.
Each one named. Each one defensible in external review. Together they are the validation layer ORRJO Intelligence runs on every engagement.
Most research firms do not publish where their data is shaky. Most agencies do not run a separate fact checking layer. Most internal teams cannot trace a claim back to its source. We do all three. Every finding sourced. Every claim confidence rated. A pre delivery accuracy audit on every report. The methodology is the moat.
The Methodology
How the research actually works.
Intake
You complete our structured intake form (about 10 minutes). We review any existing assets you share: CRM data, call transcripts, previous research, competitor lists.
Research
Over 14 days, your analyst researches across 150+ sources: competitor websites, buyer reviews, job postings, industry databases, and social listening.
Verification
Every claim is checked against primary sources before anything is written. Pricing figures are verified against vendor pages directly. Buyer quotes are traced to their original source.
Delivery
You receive a report your team can act on immediately. Not a strategic framework to interpret. A document your SDRs, copywriter, and leadership can use on day 15.
What You Get
Five modules. One output your team can execute from.
Market Opportunity Analysis
What it covers: TAM/SAM/SOM sizing, demand validation, market timing, regulatory landscape.
Why it matters: Confirms the opportunity before you commit the budget.
ICP Deep Dive
What it covers: Firmographic, technographic, and behavioural profiles. Buying committee mapping. Real buyer language sourced from verified reviews and primary data.
Why it matters: Stops you targeting the wrong companies with the wrong message.
Competitive Intelligence Brief
What it covers: Positioning maps, pricing verified from primary sources, messaging gaps, and white space analysis.
Why it matters: Shows you where to position to win, not where your competitors are already dominant.
Channel and Campaign Playbook
What it covers: Channels ranked by ROI, messaging frameworks per persona, outbound sequence architecture, 90 day campaign calendar. Where your product has a public eligibility floor, we anchor the channel research against your actual customer band, not an external proxy that fits a higher or lower cohort than your product actually serves.
Why it matters: A specific plan your team can execute. Not principles to interpret.
Ready to Execute Assets
What it covers: Outbound email sequences, LinkedIn templates, named account list (CSV and CRM ready), positioning brief for sales.
Why it matters: Day 15, your team starts executing. Nothing needs to be re-briefed or translated.
Three real examples
What we found inside the last three engagements.
Anonymised. Each one is what an Intelligence engagement actually delivers, not the research output, the commercial insight that comes out of the research.
Every finding is sourced. Every claim is rated High, Moderate, or Lower confidence. Every unverified number is flagged before it reaches a pitch deck.
Get an anonymised Intelligence sample.
The cover page, methodology overview, three sample findings with full confidence ratings, and the verbatim buyer voice extracts that anchor every report. Eight pages. Redacted. Sent within 24 hours.
- What a real ORRJO Intelligence cover page looks like
- Three findings with High, Moderate and Lower confidence ratings
- Two verbatim buyer voice quotes with attribution shape
- The methodology breakdown we put on every report
On its way.
Check your inbox in the next 24 hours. We send the sample manually so the email comes from a real person, not a sequence.
Pricing
One retainer. One standard of research.
Scope agreed on a discovery call. 12 month programme as the typical commitment. Switch currency to view.
Every Intelligence engagement runs as a monthly retainer. Research depth, market coverage and named account volume get agreed on a 30 minute discovery call. The retainer below covers ongoing research, quarterly refresh and named analyst sign off on every report.
Intelligence Pulse.
Built once. Sharper at day 90 than day 0.
Your Intelligence is built once, then validated against live execution data every quarter. Reply rates, meeting outcomes and lost deal reasons feed back into the research. Findings get validated, revised or retired against real evidence. The report you get on day 1 is sharper at day 90 than day 0. That is what your retainer pays for.
The quarterly cycle
Reply rates, meeting outcomes and lost deal reasons from the previous 90 days feed back into the research.
Original findings get validated, revised or retired against the period’s real evidence.
The Strategic Plan gets one targeted adjustment per priority affected. New buyer voice enters the canonical record.
Every recommended change ships with an effort estimate and a named owner. Not a list of things to think about.
Right for you if you want the research to compound, not date. Most agencies sell research as a one off. We sell it as an asset that compounds.
Discuss Pulse →| Feature | Intelligence | Consulting Firms | Data Platforms | Agencies |
|---|---|---|---|---|
| Timeline | 14 days | 12 to 16 weeks | Immediate (no analysis) | No defined timeline |
| Buyer insight | Real buyer language from primary sources | Client interviews and surveys | Firmographic data only | Assumed from brief |
| Pricing verification | Primary source, date stamped | Secondary research | Not applicable | Not typically included |
| Output format | Ready to execute, includes templates and sequences | Strategy document | Data export | Varies |
| Named analyst | Yes | Partner led, analyst executed | No | No |
| Starting price | From £2,500/mo | From £100,000 | From £15,000/year (data only) | Bundled into retainer |
Want to scope an Intelligence retainer? Book a 30 minute discovery call. We will walk through your market, your ICP shape, and what the right retainer looks like. No deck, no pitch.
Trusted By
50+ B2B companies across 15 countries.
"ORRJO's research gave us a level of market clarity we had never had before. We went from guessing at our ICP to knowing exactly who to target, what to say, and where to find them. The named account list alone was worth the investment."
B2B SaaS Founder, Series A
More on Intelligence
Keep exploring.
Methodology
Named research
Confidence and proof
FAQ
Common questions.
The issue isn't capability. It's time, methodology, and access. A proper intelligence brief requires mining 150+ sources, verifying pricing directly against vendor pages, and sourcing real buyer language from review platforms. Doing this well takes 3 to 4 weeks of dedicated research time. Most teams don't have that. We do it every day.
The deeper gap is verification. Internal research usually presents findings without provenance: a slide says "buyers want X" with no source, or cites a competitor figure from a press release written two years ago. Every claim we ship is sourced, rated for confidence, and audited before delivery. Where data is client supplied and we cannot verify externally, we flag it before it reaches a pitch deck. Most internal teams do not have a separate fact checking layer. We run one on every engagement.
Every discovery call and customer interview we run yields three to five verbatim quotes from named buyers that move the engagement forward. Not paraphrased. Not summarised. The exact line a CFO said that explains why the deal stalled, or the line a champion said that explains why it closed. Those quotes anchor the report, the proposal, the campaign. Most research firms paraphrase. We surface the line that, if you read nothing else, tells you what to do.
Most clients arrive with one. Usually it was defined in a strategy session, not tested with data. We'll either validate what you have or show you exactly where it's off. Either outcome is worth having.
It means your SDRs can start calling named accounts on day 15. Your copywriter can take the buyer language sections and write sequences without guessing. Your leadership team can read the competitive brief and make decisions. Nothing needs to be translated.
Yes. Intelligence works for any market with a clear ICP and an accessible competitive set. Most of our clients are UK or European B2B companies, and we run engagements across other markets when the brief calls for it.
A completed intake form (about 10 minutes) and any existing assets you want us to review: CRM data, call transcripts, previous research, competitor lists. The more context you give us, the more accurate the output.
That depends on what the research shows. Some clients take the output and run with it internally. Others move into Creative Studio or Demand Generation. Either is fine. There's no obligation beyond what you've bought.
Yes. Email hello@orrjo.com and ask for an introduction. We'll connect you with a client who went through the same engagement.
Win Loss Analysis.
When a deal is lost, no one inside your organisation can ask the buyer "why did you really choose someone else" without breaking the relationship. The rep cannot ask. The CEO cannot ask. The most insight dense conversation in your pipeline never happens.
We are building a neutral third party Win Loss programme that runs alongside the standard Intelligence retainer. 20 to 30 interviews per quarter across won, lost and no decision buyers. The sample is weighted to surface the do nothing competitor, the buyer who chose to do nothing at all. That cohort is usually a bigger competitor than your nearest named rival, and the one nobody is studying.
Do your own research
Compare ORRJO. Then read everything else.
Compare ORRJO
Further reading
- Win-Loss Analysis Service→
- Voice of Customer Research→
- Buyer Research Interviews→
- ICP Research Service→
- Competitive Intelligence for B2B→
- Methodology: how every claim is calculated→
- What is an intelligence validation layer?→
- Named analyst research, explained→
- Human led, AI augmented research→
- B2B research confidence rating→
Get Started
Start with the research.
Everything else works better when the foundation is right.
Book an Intelligence Briefing →Or book directly with Marc →30 minutes. We'll tell you exactly what Intelligence would cover for your specific market.