ORRJO Intelligence vs GLG. The GLG alternative for B2B GTM research.
GLG launched myGLG in May 2026 positioning their research stack as human led plus AI augmented. ORRJO Intelligence has been running that shape for two years, with a different commercial form, a fixed fee, a fixed 14 day delivery, and a procurement ready report on day 14.
Short version
GLG for expert network access at scale. ORRJO for fixed fee B2B GTM research with a named analyst on the cover.
GLG is the global standard for expert network research. A million plus expert calls, AI augmented search across decades of proprietary transcript data, used heavily by private equity, strategy consultancies and enterprise corporates. If your research question requires access to named industry experts at scale, GLG is the right answer.
ORRJO Intelligence is built for a different shape, B2B founders making GTM decisions in 14 days fixed fee. We do not have the expert network. We have the structured research stack: buyer voice, competitive intelligence, pricing verification, channel playbook, run by a named analyst with AI tools underneath. Three confidence tiers on every finding. Audit trail on every claim.
If you need to interview 50 named CIOs about their adoption of a specific category, use GLG. If you need a 14 day B2B GTM research foundation for a £100k+ marketing or sales decision, ORRJO Intelligence is the right shape.
Side by side
Where they actually differ.
Primary product
GLG: expert network calls + proprietary transcript library. ORRJO: structured GTM research report with named analyst sign off.
Engagement shape
GLG: subscription plus call credits, typically rolling. ORRJO: 14 day fixed fee, one off, productisable per quarter via Pulse retainer.
Entry price
GLG: enterprise subscription, varies. ORRJO: £12,500 one off Standard tier, £4,500 7 day Sprint as a pilot.
Output
GLG: expert calls, transcripts, AI search interface. ORRJO: written 14 day research report, action ready campaign playbook, ICP and Decision Making Unit map.
Best for
GLG: PE due diligence, enterprise corporates, strategy consultancies. ORRJO: B2B founders, fractional CMOs, GTM leaders making £100k+ commercial decisions.
AI stack
GLG: AI augmented search across proprietary transcript data. ORRJO: AI augmented retrieval, schema inspection, first draft synthesis, with a named human in the validation layer.
When GLG is the right call
Honest about fit.
Your research question requires named industry experts (CIOs, ex VPs at specific companies, specialist practitioners) at scale.
You are running M&A due diligence or large strategy work where expert interview volume matters more than narrative shape.
You have an annual research budget and want a rolling subscription with on demand expert access.
When ORRJO is the right call
And when we genuinely are.
You need a procurement ready 14 day GTM research foundation for a £100k+ marketing or sales decision.
You want a fixed fee engagement, not a subscription with usage credits.
You want the output to be a written report with a named analyst on the cover, not a stack of expert call transcripts to synthesise yourself.
Your category is B2B specialist and the answer requires structured research (competitive teardown, buyer voice, channel playbook) more than expert interview volume.
FAQ
GLG runs expert interviews at scale and surfaces them via AI augmented search. ORRJO runs a structured 14 day GTM research engagement that delivers a written report, an ICP, a competitive teardown, a buyer voice section, and a channel playbook. Different shape, different output, different buyer.
Yes, as part of buyer voice research. ORRJO conducts three to five named source customer interviews per engagement, plus public review mining. The verbatim quotes anchor the report. For larger expert interview volumes (50+ named experts), GLG is the right tool.
Different shape entirely. GLG is a subscription with call credits and AI search access. ORRJO is a one off £12,500 fixed fee delivering a 14 day written report. Many clients use both: ORRJO for the structured GTM foundation, GLG for ongoing expert access.
ORRJO uses AI for source retrieval, schema inspection, first draft synthesis, and format checks. A named analyst directs the work, verifies every claim, rates each finding High Moderate or Lower confidence, and signs every report. The methodology is published. The validation layer is what the £12,500 buys.
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