ORRJO Intelligence vs Forrester. The Forrester alternative for £12,500.
The same job a Forrester analyst does, sourced findings, named author, audit grade methodology. Forrester themselves describe their research stack as human accountability with the option to verify information and explore the source research. ORRJO Intelligence runs the same shape for B2B founders making £100k+ commercial decisions, 14 days fixed in £12,500 rather than enterprise subscriptions in the tens of thousands.
Short version
Forrester for enterprise IT, marketing and CX leadership. ORRJO for B2B founders and growth stage GTM leaders.
Forrester is the global standard for enterprise B2B research. Magic Quadrant, Wave reports, named analyst expertise across hundreds of categories. If your buying decision sits at the £500k+ enterprise level and your category is well established, Forrester is the right answer.
ORRJO Intelligence is built for a different shape, founders and growth stage B2B leaders making £100k+ commercial decisions in 14 days fixed fee. Same methodology rigour (sourced findings, named author, three check accuracy audit). Different price point, different delivery shape, different sales motion.
We are not better than Forrester. We are the right size for a different commercial problem.
Side by side
Where they actually differ.
Engagement shape
Forrester: annual subscription plus advisory days. ORRJO: fixed 14 day delivery, one off engagement.
Entry price
Forrester: enterprise subscription, typically tens of thousands per year. ORRJO: £12,500 one off Standard tier.
Named analyst
Forrester: analyst access via account team. ORRJO: a named analyst signs every report and is the human point of contact.
Verification trail
Forrester: source research available via the AI agent (April 2026 launch). ORRJO: every finding sourced, confidence rated, and audited on the cover page.
Methodology published
Forrester: Decisions framework. ORRJO: /methodology page details halt rules, validation layer, three confidence tiers.
Best for
Forrester: enterprise IT, marketing and CX leadership. ORRJO: Series A to mid market B2B founders, fractional CMOs, GTM leaders making £100k+ decisions.
When Forrester is the right call
Honest about fit.
Your buying decision is enterprise scale (£500k+) and your category is mature and well covered by analyst firms.
You need access to a 100+ analyst bench across multiple categories on a rolling annual basis.
You are buying for enterprise IT, CX or marketing leadership at a Fortune 1000 or large enterprise.
When ORRJO is the right call
And when we genuinely are.
You are a founder or growth stage GTM leader making a £100k+ commercial decision in the next 90 days.
You need procurement ready research in 14 days, not a 12 week analyst subscription.
You want a fixed fee engagement with a named analyst on the cover page, not an account team and seat allocations.
Your category is emerging or B2B specialist and the big analyst firms either do not cover it or cover it poorly.
FAQ
No. Forrester Wave and Gartner Magic Quadrant are syndicated industry reports covering hundreds of vendors per category. ORRJO Intelligence is custom research for a single client, sized to a specific market, ICP and competitive set. Different product, different buyer, different price.
ORRJO Intelligence ships every finding sourced, confidence rated High Moderate or Lower, and audited before delivery. The accuracy audit checks quote integrity, named attribution, and engagement numbers on every report. The methodology is published on the /methodology page.
No. A Forrester subscription typically runs into the tens of thousands per year plus advisory days. ORRJO Intelligence is a one off £12,500 fixed fee for 14 day delivery. They are different shapes. Many ORRJO clients also use Forrester as a syndicated reference for established categories.
It depends on the buying decision. For a £100k+ one off GTM decision (new market entry, pricing reset, ICP rebuild) ORRJO is purpose built. For ongoing analyst coverage across multiple categories, Forrester is the right product. The two are complementary more often than competitive.
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