ORRJO Research
B2B GTM benchmarks, honestly sourced.
Independent benchmarks for B2B outbound, demand generation, and revenue operations. Published with full methodology, public sources, and ORRJO operational data. Updated quarterly.
Annual Report · Live
State of B2B Outbound 2026
Independent benchmarks for B2B outbound in 2026. Reply rates, meeting attendance, cost-per-meeting, time-to-pipeline. Drawn from 10,000+ booked meetings and public sources (Bridge Group, Pavilion, Martal, Validity).
Q3 2026 · Coming
State of B2B Demand Generation 2026
Channel mix, attribution honesty, dark social, podcast as pipeline. The companion report to State of Outbound.
Q4 2026 · Coming
B2B Win-Loss Patterns 2026
Patterns from independent buyer interviews across closed-won and closed-lost B2B deals. Why deals actually close.
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