B2B Websites
A website built as sales infrastructure.
Audit first, architecture, copy and build by one in house team. The front door is fixed before your outreach sends buyers to it.
The website is checked. Every time.
After the SDR emails.
After the LinkedIn message.
After the event conversation.
Every piece of outreach you send drives a quiet visit to your website, and the site either builds the case for a meeting or undermines it.
Most B2B sites read like brochures: what we do, who we are, contact us.
A site built as sales infrastructure answers the questions a buyer actually has, in the order they ask them, with the proof beside every claim.
Audit first. Always.
A full audit of the current site and its SEO and AEO health comes first, so the brief is set by findings rather than assumptions.
- What ranks and what doesn’t.
- What AI engines say when buyers ask about your category.
- Which pages do the selling and which leak.
The build brief falls out of the evidence.
What a build includes.
The architecture: which pages exist, what job each one does, and how a stranger becomes a booked call.
The copy: written block by block, with headline variants where testing earns its keep.
The build itself, and the checks before anything goes live: a pre publish verification pass on every claim, link and schema block.
Then analytics wired in, your team trained on the CMS, and 30 days of support after launch, with support requests typically resolved within 24 hours.
The Foundation.
The one off build product: audit to live in one programme.
The copy is the prescription.
The Foundation programme is the implementation.
Scoped per project.
Scope your build →Built here, live now.
When myBasePay’s rebrand shipped with a new site, inbound website leads grew 300%+ in 8 weeks.
Not sure the site is your problem? Run your numbers through the pipeline gap calculator and see where the leak actually is.
Run the pipeline gap calculator →FAQ
Do you write the website copy too?
Yes. Copy is the core of the build, not an add on: written block by block against the audit findings, with the proof beside every claim. The copy sets the brief. The build delivers it.
Will the new site rank?
Nobody can promise rankings, and we won’t. What we build is the machinery: the audit that sets the brief, the schema and entity work, the answer blocks AI engines can lift, and the measurement to show whether it’s moving.
What platform do you build on?
The one the audit justifies. The right stack depends on what the site has to do, who maintains it after launch, and what you’re locked into today. We name it, and why, in the build brief, and you own everything we ship.
Can you work with our existing brand?
Yes. If you have a brand book, the build runs inside it. If you don’t, the branding work comes first, and the site becomes its first deployment.
What does a website build cost?
The Foundation is scoped per project, after the audit. The strategy call gives you the shape and the number.
Fix the front door first.
A strategy call reads your site the way a buyer does and tells you whether the build is even the right first move. If it isn’t, we’ll say so on the call.
Book a Strategy Call →No deck. No pitch.