Investors
Go to market support for portfolio companies.
We work with angel investors, private equity and venture capital firms, and with the companies they back. Research, brand, demand and outbound, run by one team, so a portfolio company can build pipeline without first building a department.
01
The growth is in the thesis. The capability usually is not.
Investment goes in to make a company grow. What often follows is a period where the plan is sound and nothing is moving: the founder is still selling, marketing is one person and an agency retainer, and there’s no repeatable way to create pipeline. Hiring fixes it eventually, at six figures a year and three to six months of ramp before anyone knows whether the hires were right.
That gap, between the investment landing and the commercial engine existing, is where we do our work.
02
Four services, one team, in sequence.
Research first, so the direction is set by evidence rather than assumption: ideal client profile, competitive position, buyer voice and the messaging that follows from them.
Then brand and content, so the company is verifiable the moment a buyer looks it up.
Then demand generation to warm the market.
Then outbound, with SDRs who call people who already recognise the name.
A portfolio company can take one of those or all four. Most start with the piece the strategy call identifies, and add the rest when the numbers justify it.
How the engine runs →03
One known quantity, across the portfolio.
Every portfolio company can go and find its own agency. Some should. What an investor gets by bringing us in instead is consistency: the same research standard, the same reporting, the same people, and a team that already knows the portfolio’s shape rather than starting cold each time.
By the second engagement, we already know the thesis, the sector, and what worked next door. Learnings travel across a portfolio. Data never does: every company’s environment stays isolated, whoever introduced us.
04
Reporting you can take to an investment committee.
Every engagement runs on our own platform, and every company gets a live dashboard: meetings booked and held, pipeline by stage, reach by segment, filterable by week, month or quarter. It updates as the work happens rather than arriving as a slide pack after the month closes.
It’s the company’s reporting, and it’s built to be shared: when a portfolio company wants its investor seeing the same live numbers, there’s nothing to prepare and nothing to export. And where a group runs several companies with us, group dashboards exist too: the view is arranged to what the companies and the investor actually want to see, not forced either way.
See the platform →05
When the next phase is a new market.
A UK company breaking into the United States, or a US company opening EMEA, is a research problem before it’s a sales problem: who buys there, what they already use, what the messaging has to become, and which accounts justify the first calls. We’ve done this in both directions.
06
Not every company in a portfolio is ready.
Some are too early for outbound, and would be better served fixing the product story first. Some have a market too small to justify the machine. About one in four discovery calls end with us recommending the company build in house instead, and that answer doesn’t change because an investor made the introduction.
We would rather tell you that on the first call than take a retainer and report activity for six months.
07
FAQ
Do you work with private equity and venture capital firms directly?
What does ORRJO do for a portfolio company?
How quickly can a portfolio company be live?
Can an investor see how an engagement is performing?
What size of company do you work with?
Start with one company.
A 30 minute call on one portfolio company, its pipeline shape and where it actually leaks. If the answer is that they are not ready, we will say so. No deck. No pitch.
Book a Strategy Call →