ORRJO Platform
Every call logged.
Every meeting attributed.
Nothing for your team to run.
The agency norm is a spreadsheet a week after the month ends. Every ORRJO account runs on infrastructure we built and run ourselves: a live dashboard, a private CRM environment, and the coaching platform our own SDRs train on.
Why we built it
Nobody sells the thing we needed.
An off the shelf CRM is built for a company selling one product to its own market. We run campaigns for more than 50 companies at once, in their names, and the first requirement is one most tools never have to think about: no client’s data ever touches another’s. Every account in its own isolated environment, by design.
We looked at what existed. The platforms that could handle the shape couldn’t do the rest of it, and the ones that could do the rest weren’t built for an agency running dozens of separate markets. So we built our own, and we’ve never stopped building it.
What that bought is the part clients notice: the reporting is ours to shape. Custom dashboards, the analysis, the sentiment coming back off real conversations. Live market intelligence, rather than a monthly export.
The dashboard
A live look at your pipeline.
A bespoke dashboard for each client. Leads, meetings, pipeline and performance, updating in real time for your team and your board. Meetings booked and held, pipeline by stage, reach by segment, filterable by week, month or quarter. Password gated, on its own URL, and live from the moment the project is: your dashboard lands on the first Friday of activity, so you see what’s happening from week one.
Live dashboard
The monthly insight report
The dashboard shows the numbers. The report tells you what the market is saying.
- Who really owns the buying decision, measured across everyone reached rather than assumed from the org chart.
- What prospects run today and the objections that keep coming up, counted from the prospect’s words only.
- Conversion through the funnel, step by step, with the read on what we would change next.
A sample with illustrative data. Live reports name the real accounts, people and findings, and stay confidential to the client.
The CRM environment
A CRM that belongs to your campaign.
Every client gets a private, purpose built CRM environment: one clean system of record for your market. Every company, contact, conversation and meeting, logged as it happens. EU hosted, run under GDPR, and managed entirely by us. There’s nothing for your team to install or administer. If you want the data flowing into your own CRM as well, we wire that up.
The discipline
Built to refuse bad data.
The reporting we build follows rules we set for ourselves.
Only measured data is ever shown.
Growth is computed from real snapshots, never estimated.
Nothing is silently dropped: if the evidence stops, the number comes off the dashboard.
We’d rather show you a gap than invent a signal.
Trigger engines
Trigger engineering, not trigger buying.
Off the shelf intent data tells everyone the same thing at the same time. We build trigger engines from your own playbook instead: the signals your best deals actually started with, found in the wild, scored, and delivered as a ranked morning call queue, ordered so a rep can work down the list and stop when the score stops earning their time. Every record resolves to a named person with a reason to call, never just a company.
Market intelligence
The market, reported back.
What buyers say.
What competitors do.
Which contracts are up.
Reported back, every fortnight.
The conversations your campaign generates are a deliverable in their own right: the exact words your market uses become raw material for your messaging, your site and your next campaign.
The rhythm
Judged on the numbers, in person.
Reporting isn’t a PDF that arrives after the month closes. The dashboard is live all month, and the numbers get a room on a fixed rhythm: the mandate, the meetings, the accounts, the channels, pipeline by stage, what the market told us, and what changes next.
Judge us on the meetings and the pipeline. The revenue follows them.
ORRJO.ai. Built for our own floor, now available.
ORRJO.ai, our sales call coaching product, scores every call out of 100 across 17 criteria, coaches with exact phrases rather than vague advice, and runs a practice mode before the next call. Connect a dialler once and every call scores itself. It’s how ORRJO’s own SDRs are coached, every day: the same tool that sharpens the calls on your campaign is a product your team can run on theirs. Priced per seat, on its own site.
It processes your calls on your instructions, for one purpose. Never compiled, never sold, never trained on.
Every call gets read, from a 10 second brush off to a 45 minute conversation. The opener, the pain the rep uncovered, the close. The rep gets a score, and underneath it the part that actually changes behaviour: what worked, what did not, and what to do differently on the next call. Coaching that sits with the rep all day, rather than a manager who can only sit with one person at a time.
Then it reads the whole floor and pairs people up. Someone strong at uncovering pain gets put with someone who is struggling at it. The system finds the pairing; the humans do the coaching.
And it makes the job survivable. Booking meetings is hard, repetitive work, so the platform is built to celebrate the right things: great calls posted into the team channel, not just meeting counts, because a rep who had a brilliant conversation deserves to hear it from the floor.
What it costs
What the platform costs.
Nothing on top.
There’s no platform fee and no seat licence for the dashboards, the CRM environment or the reporting: they ship inside every engagement. The retainer covers the data, systems, sales enablement tooling, a cluster of SDRs trained on your account, operations and reporting. The platform is how we run your account, not a product you rent. ORRJO.ai is the one exception: it’s a product in its own right, priced per seat on orrjo.ai.
ORRJO Platform
FAQ
Do we need to bring our own CRM?
No. Every client gets a dedicated, EU hosted CRM environment that we build, run and maintain. You give us nothing to set up. If you want your meetings and pipeline flowing into your own CRM as well, we set up the data flow.
Is our data safe?
Each client’s environment is isolated and EU hosted, run under GDPR. ORRJO.ai processes calls on your instructions, for one purpose: coaching. Your data is never compiled across clients, never sold, and never used to train anything.
What does the platform cost?
Nothing on top. Dashboards, the CRM environment and reporting ship inside every ORRJO engagement as part of the retainer. ORRJO.ai, our sales call coaching product, is separate and priced per seat on orrjo.ai.
Can we see it before we sign?
Yes. Thirty minutes, live, on the demo environment: the dashboard, the CRM environment and how a meeting moves through it. No pitch.
The walkthrough
Watch it run.
Thirty minutes. The dashboard, the CRM environment, and how a meeting moves from first call to your calendar. No deck. No pitch.
Book a walkthrough →