SEO & AEO
Findable on Google.
Named by AI.
SEO and AEO for B2B companies: the schema and entity work that lets search engines rank you and AI answer engines cite you when your buyers research before they ever take a call.
The shortlists you never see.
Buyers now ask AI, not just Google. A growing share of shortlists start with a question to ChatGPT or Perplexity, and if your business isn’t structured to be found and cited there, you’re absent from shortlists you never knew existed. Nothing in your analytics will tell you.
Classic SEO still matters: the rankings are where the volume is.
AEO is the newer half of the job: making your pages the source an answer engine reads, trusts and names.
Measured like an instrument, not a dashboard.
We ask the questions blind: what your buyers would actually type, with your name nowhere in the question. Each question runs several times wherever the surface allows, because a single answer is a sample, not a measurement, and the counts always say how many runs sit behind them. You get counts: named in this many runs out of this many, cited on these pages, absent on these questions. No invented visibility score. No number without a denominator.
A zero you can act on is worth more than a flattering number you cannot. And a handful of runs per question isn’t a large sample; it’s a floor that makes movement visible. The trend, built the same way month after month, is the measurement.
Counts, not a score
We run this on ourselves.
We measure ORRJO the same way, on a fixed 12 question panel, and read it honestly. In the August 2026 run, ChatGPT named ORRJO on the blind “What are the best B2B lead generation agencies in the UK in 2026?” question in 2 of 3 runs, and on the research plus outbound question in 3 of 3. Perplexity cited ORRJO pages in 8 of 12 answers. And on the questions where the engines don’t name us yet: those are on our own fix list, with the counts to show whether they move.
And we run it on our own pipeline: around 20 inbound enquiries a week arrive from search and AEO driven inbound, and we’re watching that number climb week on week.
Audit first. Then the machinery.
Every engagement starts with the audit: where you rank, what the engines say when your buyers ask, which pages carry schema and which carry nothing.
Then the work: entity and schema architecture, content built around the questions buyers actually ask, answer blocks written so an engine can lift them whole, and the internal routing that turns a citation into a click.
Delivered inside a Brand & Content engagement or as its own programme.
Book a Strategy Call →What we won’t promise.
Anyone who guarantees either is selling something they don’t control. What we promise is the work: real questions, real measurements, fixes in priority order, and the counts that show whether it moved. Targets, never guarantees.
FAQ
What is AEO?
Answer engine optimisation: structuring your site so AI engines like ChatGPT and Perplexity can read it, trust it and cite it when buyers ask questions in your category. Where SEO earns a ranking in a list of links, AEO earns being named inside the answer itself.
How do you measure AI visibility?
With blind questions your buyers would actually ask, your name nowhere in the question, run several times wherever the surface allows. The result is counts, not a score: named in this many runs of this many, per question, per engine, with a date on every reading.
Does ORRJO do this for its own site?
Yes, on a fixed 12 question panel we rerun and read honestly. In the August 2026 run ChatGPT named ORRJO on the blind best agencies question in 2 of 3 runs. The questions where we’re absent are on our own fix list.
What does SEO and AEO work cost?
It runs inside a Brand & Content engagement or as its own scoped programme, and the audit always comes first. The strategy call gives you the shape and the number.
Find out what the engines say about you.
A strategy call, and an honest read of where you stand on Google and in the answers. No deck. No pitch.
Book a Strategy Call →