Answer engine optimisation (AEO) is structuring your site so AI engines like ChatGPT and Perplexity can read it, trust it and cite it when buyers ask questions in your category. Where SEO earns a ranking in a list of links, AEO earns the answer itself.
How is AEO different from SEO and GEO?
SEO earns rankings in the blue links, AEO earns the summary an AI writes, and GEO earns the recommendation: being named when a buyer asks a generative engine which provider to choose. That split is ORRJO's. Google's guide calls AEO and GEO terms for work "specifically focused on improving visibility in AI search experiences".
Compare all three in SEO vs AEO vs GEO, or see how ORRJO runs AEO.
Questions buyers ask
Does AEO replace SEO?
No. Google's guide to its generative AI features says that, from Google Search's perspective, optimising for generative AI search is still SEO, and that the best practices for SEO continue to be relevant. The guide covers Google's own AI features, not ChatGPT or Perplexity.
How do you measure AEO?
By citation presence: how often engines lift your content as the answer. ORRJO asks your buyers' questions blind, with your name nowhere in them, and reports counts, not a score: cited on these pages, absent on these questions.
How much does AEO cost at ORRJO?
AEO at ORRJO starts with the AI visibility audit: £750 plus VAT, one off, walkthrough included. Ongoing SEO and AEO work is scoped into retainers from £1,250 a month. If you go on to bigger work within 90 days, the £750 comes off in full.
Sources
- Google, Optimizing your website for generative AI features on Google Search, last updated 10 July 2026, checked 13 October 2026.