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A sub-service of ORRJO Intelligence

Get found when your buyers ask AI.

Most B2B buyers now start their research inside ChatGPT, Perplexity or Google's AI answer. If those tools cannot read your site, the recommendation goes to your competitor. We make sure it goes to you.

Book a strategy call → See how it works ↓

What an AI answer looks like when AEO is working. The buyer asks. Your name is the first one cited.

94%
of B2B buyers use AI tools during their buying journey
Deep Marketing, 2026
68%
start their research in AI tools before Google
Warmly, 2025
51%
of Google searches now show an AI Overview answer
Chad Kubik / SE Roundtable, 2025
12%
of enterprise digital budget is now allocated to AEO
Conductor, November 2025

The shift

The way buyers find you has changed.

For 20 years, B2B buyers searched Google, clicked a blue link, landed on your site, and decided. The whole industry got good at ranking on Google.

That model is now breaking. Buyers ask ChatGPT, Perplexity, Claude or Google's AI answer first. They type something like "best B2B lead generation agency in London for fintech". The AI gives them three options with a short summary. They never see the blue links.

The three options the AI picks come from sites it can read clearly: sites with sourced claims, named authors, dated content, clear structure and clean schema markup. The sites that win this are not always the ones that ranked highest on Google. It is a new game.

That game has a name. The industry calls it AEO (Answer Engine Optimisation) or GEO (Generative Engine Optimisation). Same thing. The work is making sure when an AI tool answers a question about your category, your name shows up in the answer.

How ORRJO does it

Six pieces of work, run in sequence.

01

Citation audit

We test what ChatGPT, Perplexity, Claude and Google AI currently say when buyers ask about your category. We map who they cite, and where you appear. This is the baseline.

02

Target query list

The 30 to 80 questions your buyer actually asks AI when looking for a vendor in your space. Built from your existing customer interviews, search data and competitor analysis.

03

Sourced content production

Every page that needs to rank gets rewritten with sourced claims, dated statistics, named authors, and the structure AI tools quote. This is the work the Intelligence team already does for clients.

04

Structured data and schema

The behind-the-scenes markup that tells AI tools exactly what your content is. FAQ schema, Article schema, Organisation, Service. Without this, the AI guesses and usually gets it wrong.

05

Off-site citation building

AI tools cite content that other credible sites cite. We make sure your work is referenced where the AI tools look: Reddit, YouTube, industry publications, podcasts and the right directories.

06

Monthly visibility tracking

We re-test the target query list every month. You see exactly how the AI answers change. The work compounds and the report shows it.

What you get

Specifically what lands on your desk each month.

  • Citation audit (one-off, month one). Where you appear today across ChatGPT, Perplexity, Claude and Google AI for your target query list.
  • Target query list (one-off, month one). The 30 to 80 questions your buyers ask AI tools when looking for a vendor like you.
  • Content rewrites and new pages. Production schedule agreed monthly. Sourced, dated, structured for AI citation.
  • Schema and structured data. Implemented across every page that matters. You do not have to do the technical work.
  • Off-site placements. Reddit, YouTube, podcast, industry publication and directory work tied to the target query list.
  • Monthly visibility report. Where you appear, where you have moved, and what is happening next month.
  • Named strategist. One person owns the work and meets with you every two weeks.

Why ORRJO is the right shop for this work

The Intelligence team already does the underlying work.

AEO needs sourced claims, dated stats, named authors and credible structure. That is exactly what the ORRJO Intelligence team produces for clients every week. The competitive briefs, ICP research and buyer voice work all run on the same rails: every finding cited, every claim audited, every report signed by a named human.

Most agencies trying to enter AEO are SEO shops bolting on AI tools. The work reads thin because the underlying research is thin. ORRJO comes at it the other way around. The research and citation discipline is already there. The AEO service is the natural surface for that work.

It also runs alongside the rest of the ORRJO stack. Intelligence supplies the source material. Creative Studio designs the on-page presentation. Demand Generation distributes it. Lead Generation tracks whether the buyers landing from AI answers are the buyers you actually want.

How this fits

AEO is an add-on to your ORRJO retainer.

This is not a standalone product. The work draws from the same sourcing, fact-checking and content discipline the Intelligence team already runs for clients. So it bolts onto any ORRJO retainer rather than running as a separate engagement. Volume and scope agreed on a 30 minute call.

Pair AEO with the retainer that fits your shape of work:

Best fit Intelligence Pair with Creative Studio Pair with Demand Gen Pair with Lead Gen

Common questions

Before you book the call.

AEO stands for Answer Engine Optimisation. It means writing and structuring your website so AI tools like ChatGPT, Perplexity and Google AI Overviews can read it, trust it, and quote it back to your buyer. 94% of B2B buyers now use AI tools at some point in their buying process. When those tools answer "who is the best X in London" the answer comes from sites the AI can read clearly. AEO is the work that gets you into that answer.

SEO gets you ranked on Google's blue links. AEO gets you quoted in the AI answer that now sits above the blue links and inside ChatGPT, Perplexity, Claude and Gemini. The work overlaps but is not the same. AEO needs clear sourcing, named authors, dated content, structured data and copy written in question-and-answer shapes the AI can lift.

AEO is an add-on, not a standalone product. It folds into the scope of whichever ORRJO retainer fits your shape of work (Intelligence is the natural home, but it pairs with Creative Studio, Demand Generation and Lead Generation too). Volume of pages, target query count and citation tracking depth get scoped on a 30 minute discovery call. The UK market reference for comparable standalone work sits between £3,000 and £15,000 per month.

First citations from AI tools usually appear inside 60 to 90 days for content that is genuinely sourced and well structured. Full visibility shifts take 6 months. The compounding nature of citation graphs means month 9 is bigger than month 3.

No. Most of the work is in the content itself plus the structured data and metadata that sit underneath it. The visual design rarely changes. If the site has a serious technical SEO problem we will flag it before signing, but the standard engagement does not require a redesign.

Monthly report covering: AI citation tracking across ChatGPT, Perplexity and Google AI Overviews on a named target query list, organic traffic shape changes, and referral traffic from AI tools (which now shows up in analytics as a distinct source). You see the answers the AI gives for your category change as the work compounds.

No. SEO is about Google ranking. AEO is about being the source AI tools cite when they answer a buyer's question. The methodology is different. The two work together but neither replaces the other.

Want to see what the AI says about your company today?

The first part of every AEO engagement is a citation audit. We can run a sample one on your category before you sign anything.

Book a 30 minute call →
Or book directly with Marc →

Related work

Where AEO sits inside ORRJO.

ORRJO Intelligence → Creative Studio → Demand Generation → Lead Generation → Pricing →