Christina Reid

Christina is the analyst behind ORRJO's published research. She works on the questions clients actually ask before they buy: what a webinar should produce, what an AI SDR really costs, who owns the data when outbound is outsourced, and whether answer engine work is worth doing at all. Her rule is that a number goes in print only if she has opened the source herself. Where no primary source exists, she says so rather than borrowing someone else's estimate, which in this industry happens more often than most published work admits. She writes on buyer research, win-loss interviews, webinar performance, answer engine optimisation and competitive intelligence.

Areas of expertise