Demand GenerationWebinars & Events
Fill the room before you travel.
Webinars run for you from topic to follow up, and event programmes that put your team in back to back meetings with the right people before the doors even open.
The Argument
Most event budgets buy a stand and hope.
You pay for the space, the build, the flights and the team, then spend three days hoping the right people walk past. The best conversations happen by accident. The follow up is a bowl of business cards and a list of badge scans, and six weeks later nobody can tell you what the event produced.
How We Run an Event
We book the diary before you get on the plane.
Weeks out, we work the attendee and target list and book meetings with the people you actually want: named accounts, right roles, real reasons to meet. Those go straight into your team’s diaries, and we confirm every one in the days before, because a meeting agreed six weeks ago needs reconfirming when the show floor gets busy.
You arrive with a full diary. Your team turns up and sells. That’s the whole change.
And there’s almost nothing for your team to do beforehand: we build the list, run the outreach, handle the confirmations and hand you a schedule.
In Practice
What that looks like in practice.
For a climate technology client attending E-World in Essen, we’ve run this for multiple years. Each year the team arrives with a diary of pre booked meetings with target accounts rather than a stand to staff and a hope: 50+ face to face meetings booked across those events, and counting.
We run event programmes across the UK, Europe, the Middle East, the US and Canada.
Read the case study →After the Event
Three months of pipeline, not a three day sprint.
Once you’ve shaken someone’s hand, every message after it lands differently. The outreach that follows an event is warmer than any cold sequence, and that’s where most of the value sits. We work the conversations afterwards the same way we work the meetings before: named follow up, real reasons to speak again, straight into the diary.
Webinars, Run For You
Webinars, and you only have to turn up and talk.
We run roughly 95% of it.
Research and signals to pick a topic your market actually wants.
The synopsis and the themes.
The invitation campaign across email and LinkedIn, running for about six weeks.
The rehearsal, the hosting support on the day, and the reporting after it.
You show up and speak for 30 minutes.
Typical registrations run from 30 to 400 depending on the topic and the market, and 10 to 20% of attendees convert into a qualified meeting when the follow-up is done properly. Those are the ranges we plan against, not promises.
Post Webinar Sales Days
The room is full. Now work it.
A webinar creates a room full of interested people, and the gap where demand usually leaks away is what happens next. Post webinar sales days put a rep on the whole sign up list while the interest is still warm: attendees called, non attendees offered the recording and a conversation, and the meetings booked straight into your diary. £350 a day.
Roundtables and Dinners
Small rooms, senior people.
Sometimes the format that moves a market is 6 to 12 senior guests around a table rather than 400 registrations. We build the guest list, fill the room, and handle everything up to the point where you sit down.
FAQ
How far in advance do you start before an event?
Several weeks, because the meetings worth having take time to book. The list work and outreach run in the weeks beforehand, and confirmations go out in the days immediately before, so the diary holds when the show floor gets busy.
Do we need to do anything on the day?
Turn up and sell. We build the list, run the outreach, book the meetings into your team’s diaries and confirm them. You get a schedule rather than a stand to staff.
What happens after the event?
The follow up is the part most companies skip, and it’s where the value sits. Outreach after a handshake lands warmer than any cold sequence, so we work the conversations afterwards into further meetings.
How many registrations does a webinar get?
Between 30 and 400, depending on the topic and the market. When the follow up is worked properly, 10 to 20% of attendees convert into a qualified meeting. Those are planning ranges, not guarantees.
Do you only do this in the UK?
No. We run event programmes across the UK, Europe, the Middle East, the US and Canada.
Get Started
What’s the next one in the diary?
Tell us which event you’re going to and who you want to meet there. Thirty minutes. No deck. No pitch.
Book a Strategy Call →