Pulsion
How ORRJO booked 150+ meetings and generated over 200 webinar registrations for Pulsion through outbound prospecting and educational webinar strategy that positioned them as industry experts.
How ORRJO booked 150+ meetings and generated over 200 webinar registrations for Pulsion through outbound prospecting and educational webinar strategy that positioned them as industry experts.
Pulsion was selling within a very competitive software development market with a broad product offering. They relied heavily on referrals and inbound, and previous external agencies had failed to deliver results that justified the investment.
ORRJO developed a strategy with Pulsion's leadership team that combined deep ICP research, omni channel SDR support, and an educational webinar programme. The AI ChatGPT focused webinar series positioned Pulsion as thought leaders and generated over 200 registrations.
Deep ICP research to understand main drivers, pains and motivations.
Outbound strategy developed with leadership to cut through the noise in a competitive market.
SDR support with omni channel outreach including phone, email and LinkedIn.
ICP focused email campaigns generating Marketing Qualified Leads at scale.
Webinar programme to educate, deliver value and generate MQLs for conversion.
During our regular strategy meetings, the team listened and understood our challenges and always sought to bring new ideas. ORRJO recommended a non sales, educational focused webinar series. Our AI ChatGPT focused webinar generated over 200 registrations! These virtual events were an ideal opportunity to position ourselves as experts. The content available post webinar was invaluable for our sales follow up, which was fully managed by ORRJO. Our webinar series helped highlight our credentials, generate meetings with new prospects and reignite conversations with leads which had gone cold.
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