Lead Generation Renewable Energy · Solar

Ceiba Renewables

How ORRJO delivered over £1M in new business through a dual B2B and B2C strategy, combining webinars, email campaigns, and targeted prospecting for Scotland's premium solar installer.

£1M+
New Business Generated
B2B+B2C
Dual Strategy
Premium
Market Position

Senior team stretched thin, pipeline untapped.

Ceiba Renewables' senior management was heavily involved in the sales process, pulling them away from other key areas of the business. A high volume of inbound leads went unfollowed, and they needed an outbound motion to supplement inbound and increase B2B opportunities.

Strategy, inbound follow up, and B2C webinars.

ORRJO developed a comprehensive strategy in collaboration with leadership, handling inbound follow up, outbound B2B prospecting, and a B2C webinar series that positioned Ceiba as a premium solar PV installer in Scotland.

01

Strategy development in close collaboration with the leadership team.

02

Follow up of inbound sales enquiries and generation of qualified sales leads.

03

B2C webinar series, positioning Ceiba as a premium solar PV installer.

04

ICP focused email campaigns and targeted B2B prospecting to new markets.

The service we've received from Gareth, Adam and the wider ORRJO team has really been so far beyond what we expected. From the outset they understood the nuances and challenges of sales within our industry, and the importance we put on professionalism. The solution provided was concise, in line with our ethos, and most importantly, extremely successful!

Managing Director
Ceiba Renewables

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