B2B Branding
Your brand does sales work before anyone picks up the phone.
Full brand builds and rebrands for B2B companies: colour, type, logo, voice, claims rules and imagery, researched, built and deployed by one in house studio.
The Problem
Cold outreach lands on your brand first.
The first thing a prospect does with a cold email isn’t reply. It’s look you up.
Your website, your LinkedIn, your last three posts: that’s the real first meeting, and it happens without you in the room. If what they find looks generic or half finished, the SDR’s work is wasted before the phone rings.
A strong B2B brand isn’t decoration. It’s the case for taking the meeting, made in the few moments a buyer gives you before they decide whether to reply.
The Build
What a brand build includes.
Every build ships as a brand book your team can use without us in the room: colour, type, logo, voice, claims rules and imagery, with the digital and social standards to apply them.
Not a logo file and a font name. The rules that keep every deck, page and post looking like one company.
The claims rules matter most
What you can say, what you can’t, and the evidence behind every number you put in front of a buyer. It is the part that keeps your sales team out of trouble, and the part that means your marketing and your proposals never contradict each other.
Rebrands
Rebrands you choose with your eyes.
A rebrand doesn’t have to be a big reveal you hope lands. We present brand directions as working artefacts: constructed marks, palette options, and your own homepage mocked up in each direction, so you choose with your eyes rather than your imagination. Then the chosen direction becomes the book, and the book becomes every asset you run.
Once a direction is chosen, your B2B website becomes its first deployment, and every deck, page and post follows the same book.
Our Starting Point
Built on research, not assumptions.
The research under every brand decision runs on ORRJO Intelligence, the research platform we built: your buyers’ words, your competitors’ positioning, and the claims your market actually responds to, verified by a named analyst before anything shapes creative.
Brand built on taste ages badly. Brand built on evidence compounds.
Proof
What a rebuild does to inbound.
myBasePay rebuilt their brand from the ground up with ORRJO, then the website, social and lead generation on top. When the brand does its job, the rest of the engine gets easier.
Read the myBasePay case study →FAQ
Questions buyers ask us.
Q. What does a B2B brand build include?
Colour, type, logo, voice, claims rules and imagery, delivered as a brand book with the digital and social standards to apply it. Your team can run it without us in the room, and the claims rules keep every number you publish honest.
Q. Why does a lead generation agency build brands?
Because outreach lands on your brand first. Buyers look you up the moment a cold email arrives, and what they find decides whether the meeting happens. Research, brand, demand and outbound run as one engine here, in that order.
Q. How do you present brand directions?
As working artefacts, not mood boards: constructed marks, palette options, and your own homepage mocked up in each direction. You choose with your eyes. The chosen direction becomes the brand book.
Q. What does branding cost at ORRJO?
Brand builds and rebrands are scoped per project. The Content Studio retainer, from £1,250 a month, covers ongoing brand and campaign assets once the build is live.
Get Started
Get the buyer’s read on your brand.
A strategy call reads your brand the way a buyer does, and tells you what to fix first. No deck. No pitch.
Book a Strategy Call →Also worth a look
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