Social Media Workforce Tech · Compliance

myBasePay

How ORRJO achieved 139% follower growth, 56K impressions, and a 23.5% engagement rate in just 3 months through strategic storytelling and consistent social media management.

139%
Follower Growth
56K
Total Impressions
23.5%
Engagement Rate

Social presence that didn't match the brand.

myBasePay's social media presence didn't reflect the strength or scale of the brand. Engagement on LinkedIn was limited, content output was inconsistent, and they needed to establish a clear, high performing brand presence that would resonate with buyers in the workforce compliance space.

Full marketing partnership with strategic storytelling.

ORRJO delivered a full marketing partnership focused on strategic storytelling and consistency. This included content strategy blending thought leadership with compliance education, full social media management, video production, and the creation of 70+ marketing assets.

01

Full marketing partnership focused on strategic storytelling and brand consistency.

02

Content strategy blending thought leadership, compliance education, and storytelling.

03

Full social media management across company and leadership accounts.

04

Filming and editing new video assets for social media and webinars.

05

Creation of 70+ marketing assets including guides, case studies, and promos.

The numbers speak for themselves.

+139.4%
Follower Growth
371 new followers in first 3 months
23.5%
Engagement Rate
+9.8% increase on the previous period
56,035
Total Impressions
+139.2% increase on the previous period

What we were really trying to accomplish was to engage buyers in a meaningful way and elevate our brand in the market. We've worked with ORRJO before, and we knew they weren't just a vendor, they were a true partner. The results in just three months have exceeded our expectations. In fact, we've never seen anything like it in our careers. The synergy, the strategy, the fun. ORRJO is 100% real.

Kevin Poll
Head of Partnerships, myBasePay

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