myBasePay
The brand wasn't failing dramatically. It was quiet, generic, and not doing the work. myBasePay is a B2B compensation data platform operating in a competitive market. In a market where buyers shortlist based on perceived credibility, a forgettable brand is an expensive problem.
The Situation
The brand wasn't failing dramatically. It was quiet, generic, and not doing the work.
myBasePay is a B2B compensation data platform operating in a competitive market. In a market where buyers shortlist based on perceived credibility, a forgettable brand is an expensive problem.
The Challenge
Trust and credibility are established before the first sales call.
The brand wasn't contributing to either. Prospects were arriving at sales conversations with no prior impression of the company, which meant sales had to do all the heavy lifting from zero.
What ORRJO Built
A full brand identity rebuilt from scratch.
A new visual system with consistency across every touchpoint. A refreshed website that reflected what the product actually does and who it's for. A LinkedIn presence built for consistent visibility with the right audience, not just follower counts. From there, ongoing social, demand and lead generation turn that visibility into a steady flow of inbound enquiries.
300%+
Increase in inbound website leads in 8 weeks.
139%
LinkedIn follower growth.
56,000
Impressions generated.
“Everything feels cohesive, professional, and distinctly us. For the first time, our brand actually reflects what we're building.”- Faby Hammo, myBasePay
myBasePay
On the brand rebuild
The brand finally looks like the company they're building.
A short look at what changed after we rebuilt the myBasePay identity from scratch, and what it did for how the market sees them.
Get Started
Your situation is specific.
The model is not.
Every engagement starts with a scoping call where we establish whether the integrated model is right for where you are. If it is, we tell you exactly how it would work for your business. If it isn't, we tell you that too.
No pitch. No deck. A straight conversation about what you need and whether we can build it.
Book a scoping call →