Inbound lead management
Inbound lead management by ORRJO's SDRs
When enquiries arrive faster than your team can call them back, ORRJO's SDRs follow them up, qualify them and book the meetings into your calendar. It runs on a retainer or as a sprint of set days, so the work flexes with your inbound volume.
Sprints from £350 a day. Retainers from £2,500 a month.
Part of: Book qualified meetings. First step: a 30 minute call. Also in this door: Lead Generation and account based marketing.
The problem
Why inbound leads go cold
An enquiry comes from someone who has already asked to talk to you, yet it can easily sit unanswered when the team is busy, a rep is off or a hire hasn't started yet. Research published in Harvard Business Review in 2011 found that most companies are not responding nearly fast enough to online enquiries.
If your team can't get to them all, ORRJO can fill the gap quickly. The leads already exist, so there's no list to build first, and the first qualified meetings can be booked within days of the work starting. If your own marketing, or ORRJO's Demand Generation, is filling the inbox, our SDRs follow those enquiries up and book the meetings.
What we do
What our SDRs do with your inbound
Following up
Trained ORRJO SDRs work the enquiries, event lists and webinar sign ups you send over, by phone, email and LinkedIn, in your company's name.
Three checks
Each lead is checked for the right organisation, the right person and a genuine need, the same standard as our Lead Generation. Leads that don't pass go back to your team with the notes.
Booking the meeting
You get the briefing notes and approve each meeting before it's booked, and we confirm with the prospect the day before. The meeting goes into your team's calendar.
Reporting back
We can create a feed directly into your CRM, or a shared portal, so no data or information is lost. That includes leads who aren't ready to meet yet.
Pricing
A sprint or a retainer
| Sprint | Retainer | |
|---|---|---|
| What it is | A trained ORRJO SDR on your inbound for a set number of days | Ongoing cover for inbound that arrives every week |
| When it fits | A launch, an event or webinar list, a spike, or a gap in the team while you hire | A steady flow your team can't keep up with |
| Price | From £350 a day | From £2,500 a month |
| Term | The number of days you choose | 6 or 12 months |
| How it flexes | Add days when volume rises | Sized to the number of enquiries you send us and reviewed each month. Add a sprint for a spike |
| What you get | Every conversation logged and reported back to you | A written service level on qualified meetings |
For a steady flow over 6 months or more, the retainer is the more cost effective choice. All prices exclude VAT. Sprint days are priced as sales days on our pricing page.
Process
How it starts
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A 30 minute call. You tell us where your inbound comes from, how much arrives and what a qualified meeting means for you.
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A proposal and setup. You get a scoped proposal. Once it's signed, we can set up a feed directly into your CRM, or a shared portal, so everything our SDRs do reaches your team.
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Follow up starts. Our SDRs start working your enquiries, and the first qualified meetings can follow within days.
Proof
Results across all ORRJO's work
12,500+ meetings booked to date
90%+ meeting attendance (ORRJO operating data, 2024 to 26)
Our SDRs are incentivised on meetings booked and meetings attended, so a meeting that never happens is worth a lot less to the person who booked it.
Book a 30 minute call →Questions
What is inbound lead management?
Inbound lead management means following up the enquiries a business receives, qualifying them and booking the right ones into sales meetings. ORRJO's SDRs do it on retainer or in sprints.
It covers website and email enquiries, event lists, webinar sign ups and anyone else who has got in touch. The difference from outbound is where the conversation starts: outbound reaches people who haven't asked to hear from you, while inbound follows up people who have. Our outbound vs inbound guide sets out the two side by side.
Can an agency qualify and book meetings on our inbound leads?
Yes. ORRJO's SDRs follow up your inbound enquiries, event lists and webinar sign ups, qualify each one with three checks and book the qualified ones into your calendar.
The three checks are the right organisation, the right person and a genuine need, the same standard as ORRJO Lead Generation.
How quickly can ORRJO start working our inbound leads?
ORRJO's SDRs can be booking qualified meetings from your inbound leads within days of the work starting, because there's no prospect list to build first.
Speed to lead, the time between an enquiry arriving and someone replying, gets longer when a team can't get to every enquiry. Within days is typical, though ORRJO doesn't guarantee results.
How much does outsourced inbound lead management cost?
ORRJO's inbound lead management runs as a sprint of set days from £350 a day, or as a retainer from £2,500 a month. Prices exclude VAT.
The final retainer figure depends on your inbound volume and how deep the qualification goes, both set on the call. Retainers run on 6 or 12 month terms and are reviewed each month. By comparison, hiring in house has a ramp of 3 months or more.
What happens to inbound leads that aren't ready for a meeting?
ORRJO sends them back to your team with the notes from the conversation, so your team can pick them up when the timing is right.
ORRJO can create a feed directly into your CRM, or a shared portal, so no data or information is lost and your team sees where each lead stands.
Get started
Talk to us about your inbound
A 30 minute call is enough to tell whether a sprint or a retainer fits, or whether you need either.
Book a 30 minute call →