The best B2B brand agencies in the UK in 2026.
Brand for B2B is different from brand for consumer. The best B2C brand work is forgettable in B2B (and vice versa). This list is the firms we would trust with a B2B SaaS rebrand, a fintech identity, or a serious brand positioning piece. We have included our own studio and been honest about where it fits and where it does not.
Methodology
How we built this list.
Every agency on this list shows brand work for business-to-business clients, such as technology, finance and infrastructure companies, on its own website, and has a studio or office in the UK. Every fact about another agency on this page comes from that agency's own website, checked on 14 October 2026, and the sources are listed at the end. Where an agency does not publish a price, we say so rather than estimate one.
Conflict disclosure: ORRJO Brand & Content is in this category. We list our own entry first and mark it as the publisher’s entry, so you can judge it hardest.
The 10 brand agencies we would trust with serious B2B work.
ORRJO Brand & Content
The publisher’s entry. Judge it hardest.
Us. We run brand and creative inside a broader B2B revenue agency. Different model from pure brand consultancies: the brand work is one of four things we do (alongside lead gen, demand gen, intelligence). Best when you want brand connected to commercial outcome, not brand as art.
- Brand integrated with demand and lead gen
- In-house studio: designers, copywriters and videographers on the ORRJO team
- Copyright in the brand work assigned to you in writing at handover
- Smaller pure-brand bench than dedicated consultancies
- Less suited to brand-as-art projects
- Best for B2B teams from well funded startups through to large corporates
Best for: B2B companies that want brand tied to commercial outcomes, not brand for brand's sake.
ORRJO’s B2B branding · Brand builds, priced on the call · Book a 30-minute call
Pentagram
Pentagram describes itself as “a multi-disciplinary, independently owned design studio”. Its about page says it is “the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client”. Its technology work includes a brand identity and narrative framework for Xsolla, the gaming technology company that serves developers and publishers.
- A partner is the primary contact for every client
- Brand strategy, naming, verbal and visual identity, digital and signage under one roof
- Sector work that includes technology, finance, professional services and manufacturing
- No price on its site; new business enquiries go to each office by email
- A portfolio its about page says “spans five decades”
- Consumer, cultural and civic work sits alongside its B2B projects
Best for: B2B companies that want a partner of the studio leading their identity work.
Koto
Koto calls itself an international creative agency with “Five offices, one studio”, in Los Angeles, New York, London, Berlin and Sydney. Its case studies include B2B technology brands such as Workday, Stack Overflow, Microsoft Security, Coda and Mews, alongside consumer names such as Instagram and Tripadvisor. Its news reports that it has acquired Stereo Creative, “a 60-person international creative studio”.
- Strategy, branding, digital and marketing services
- Named B2B technology case studies on its own site
- Studios on three continents for brands that run across markets
- No price on its site
- Much of its featured work is consumer, such as Instagram, Amazon and Tripadvisor
- Its studio network now includes Stereo Creative, which it acquired
Best for: Technology companies that want an identity system built to run across several markets.
Ragged Edge
Ragged Edge describes itself as “a brand company for people who refuse to settle for average”, working with clients from its London studio since 2007. Its featured partnerships include the Wise rebrand and Marshmallow, and its news feed carries a first look at its work for Optimizely. Co-founder Max Ottignon writes opinion pieces on brand, including one for Adweek.
- A Define, Create, Commit process that runs from strategy to rollout with your in-house teams
- Identity work it describes as “conceptually driven”, “highly distinctive” and “built to scale”
- Its approach page lists 2024 D&AD shortlists for its Wise work
- No price on its site
- A team of 47, according to its approach page
- Consumer brands such as Papier and Eager sit alongside its fintech and B2B work
Best for: B2B companies that want a strategy-led, distinctive identity from a London studio.
Output
Output describes itself as “an independent design studio” that builds brands and digital experiences. Its B2B work includes a brand and website for ClearBank, which its case study calls a “B2B fintech”, and a repositioning and new identity for Testronic, which tests games for developers. Its services run from brand positioning and identity to web and app design and build.
- Brand and website built by one team
- Positioning, verbal identity and messaging as well as visual identity
- Launch support, from employee engagement to brand guardianship
- No price on its site
- Consumer work too, including Dave and Cuckoo
- Runs Output Ventures for startups it believes in
Best for: B2B companies that want the brand and the website delivered together.
Further (formerly DesignStudio)
DesignStudio’s website now reads “DesignStudio is now Further”, and describes Further as “a creative agency specialising in brand, campaign, experience, digital and production”. Its about page traces its Airbnb work to the 2013 “Belong Anywhere” platform, and its work page has a B2B filter and finance work such as a brand for OpenCoreOS. Most of its featured projects are for consumer, sport and gaming brands such as EA Sports, Eurostar and TUI.
- Brand strategy, architecture, naming and verbal identity as well as visual identity
- Campaign, experience and production in the same group, alongside the specialist studios Analog and Pixel Artworks
- Brand systems rolled out across global markets, such as TUI
- No price on its site
- Renamed from DesignStudio; its studios are in London, New York and Dubai
- Its featured work is mostly consumer
Best for: B2B companies that need a brand and its launch campaign from one group.
Living Group
Living Group describes itself as “a creative agency that specialises in creating brands, websites, and campaigns for financial, professional services, and technology firms”, with its work grounded in Living Ratings, its own research platform. Its clients include asset managers, banks, private equity firms, law firms and fintech firms. In its Hill Dickinson case study, the law firm “redefined its brand narrative, clarified market positioning, and launched a new visual identity and website”.
- A sector focus on finance, professional services and technology
- Research first: its Hill Dickinson work drew on 749 contributors
- Brand strategy through to messaging, visual identity and website
- No price on its site
- Living Group is the trading name of Living Designs Associates Limited, registered in England and Wales
- Studios in New York and Hong Kong as well as London
Best for: Financial and professional services firms that want research behind the rebrand.
SomeOne
SomeOne calls itself “The international branding and digital design practice”, with studios in Hoxton, London and in Sydney. Its HCLTech project covered “the launch of an entirely new brand identity” for the technology company, and its B2B work also includes a rebrand for the law firm Simmons & Simmons and work for Equals and SoftServe.
- Brand identity work for large B2B technology and professional services firms
- Its HCLTech page lists Forrester’s 2024 B2B Branding Program Of The Year
- Branding and digital design from one practice
- No price on its site
- Its footer describes it as “A VCCP Company”
- Consumer, sport and public sector work too, including Co-op and UK Parliament
Best for: B2B technology and professional services firms that want a challenger identity.
Saffron Brand Consultants
Saffron says it “makes brands by delivering on the promise of an experience across strategy, design and product”. Its Amazon Ads case study says it helped the advertising platform “create a positioning and distinct identity that drives reach and recognition worldwide”, and its technology work also includes Contentsquare and the telecoms company Mobily.
- Positioning and identity for B2B technology platforms
- Brand identity, positioning and brand delivery systems
- One team across four offices
- No price on its site
- Cultural and consumer work too, such as the V&A and YouTube
- Its London studio is one of four; the others are in Madrid, Vienna and Tokyo
Best for: B2B technology companies that need a positioning and identity built to work across markets.
Stein
Stein, formerly Stein IAS, describes itself as a brand-to-demand agency that “helps build the world’s most demanded B2B brands by unifying brand and demand”. Its services run from brand strategy, positioning, messaging and visual identity to media and activation. Its work includes the launch of the Elimini brand and campaigns for Juniper Networks, Mack Trucks, Fellowes and Tritax Big Box.
- Focused on B2B brands, by its own description
- Brand and demand generation from one agency
- Offices in London, Manchester and New York
- No price on its site
- Its featured case studies are campaigns, such as “Removing carbon for good” for Elimini
- Its footer names Stein IAS Holdings LTD
Best for: B2B brands that want the brand and the demand programme built by one agency.
Picking
Which one fits your situation.
For brand connected to revenue (not brand as art): ORRJO Brand & Content.
If you want a partner of the studio leading the work: Pentagram.
If you are a technology company: Koto, SomeOne or Saffron, which all show B2B technology work on their own sites.
If you are in financial or professional services: Living Group.
If you want the brand and the website from one team: Output or Living Group.
If you want a strategy-led identity from a London studio: Ragged Edge.
If you need the brand and its launch campaign from one group: Further or Stein.
FAQ
For a small to mid-sized UK company, Canny Creative's April 2026 guide puts a branding or rebranding project at £10,000 to £50,000 or more, and says enterprise rebrands can run to six figures and beyond. Huddle Creative's August 2026 guide puts a full rebrand for a growing SME or established professional services firm at £15,000 to £35,000. None of the other agencies on this list publishes a price for its brand work. ORRJO's brand builds are priced on the call, depending on the scope of the project. Our guide to what B2B branding costs in the UK has the full breakdown.
Canny Creative puts a focused brand strategy and identity project at three to four months, four to six months with a website, and six to twelve months for larger businesses with more stakeholders and touchpoints. Huddle Creative says a timeline shorter than four months for a complex B2B rebrand is a signal that the strategy phase is being compressed or the scope is narrower than a full brand overhaul.
London has more depth for premium B2B work. Regional UK has better value for mid-market. The best work has been done from both. Pick based on the senior people, not the postcode.
Look at three things. The case studies they list (most recent, not historical). The seniors who will actually be on your project (ask by name). The methodology they will follow (ask for it documented, not described).
No. Pentagram, Koto, Ragged Edge, Output, Further, SomeOne and Saffron all show consumer or cultural work as well. Each is on this list because its own website shows brand work for business-to-business clients. Living Group works with financial, professional services and technology firms, and Stein describes its work as building B2B brands.
Sources
Every fact about another agency on this page comes from that agency's own website. Cost and timeline figures come from the agency guides named in the answers above.
- Pentagram, about, contact and technology work. Partner-led structure, disciplines and sectors, five decades, the four offices, the Xsolla project. Checked 14 October 2026.
- Koto, homepage, about, work and services. Five studios, case study clients, services, the Stereo Creative acquisition. Checked 14 October 2026.
- Ragged Edge, homepage, approach and contact. Self-description, London studio since 2007, partnerships, Optimizely work, process, team size, awards list. Checked 14 October 2026.
- Output, homepage, about, ClearBank and Testronic. London studio, services, B2B case studies, consumer work, Output Ventures. Checked 14 October 2026.
- Further, formerly DesignStudio, design.studio, homepage, about and work. The name change, services, studios, Airbnb, TUI and OpenCoreOS work, the B2B filter. Checked 14 October 2026.
- Living Group, homepage, Hill Dickinson case study and company registration details. Self-description, sectors and clients, Living Ratings, services, offices, the Hill Dickinson work, registration. Checked 14 October 2026.
- SomeOne, homepage, HCLTech and Simmons & Simmons. Self-description, studios, projects, the HCLTech identity and award listing, VCCP ownership. Checked 14 October 2026.
- Saffron Brand Consultants, homepage, about and Amazon Ads. Self-description, offices, the Amazon Ads work, related technology work, other clients. Checked 14 October 2026.
- Stein, homepage, services, work and contact. Self-description, services, clients and the Elimini launch, offices, Stein IAS name. The work page loads by script and was read through a fetch service. Checked 14 October 2026.
- Canny Creative, How Much Does Branding or Rebranding Cost in the UK? (2026 Guide), published 20 April 2026. Cost band and timelines. Checked 14 October 2026.
- Huddle Creative, How Much Does Rebranding Cost in the UK?, dated 25 August 2026, and How to Choose a Branding Agency. The growing SME band and the four-month signal. Checked 14 October 2026.
- ORRJO, B2B Branding and Brand & Content. Brand build and Brand & Content scope, copyright at handover and the in-house studio. Checked 14 October 2026.
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