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Comparison Guide

The best B2B content marketing agencies in 2026.

This list is not pay-to-play. We are an agency in this category and we have included our competitors openly. The shortlist below is the firms we genuinely respect and would refer work to when our shop is not the right fit. Methodology is published below. No hidden conflicts of interest, just honest comparison.

Updated 5 November 2026
11
Agencies reviewed
4 of 11
Publish a price
14 Oct 2026
Agency facts checked

Methodology

How we built this list.

Every agency on this list describes content, SEO or organic growth work for B2B companies on its own website. Every fact about another agency on this page comes from that agency's own website, checked on 14 October 2026, and the sources are listed at the end. Prices appear only where an agency publishes one, in the currency it uses. Where it does not, we say so rather than estimate.

Conflict-of-interest disclosure: ORRJO operates in this category. We are listed alongside our competitors, and our own entry comes first, marked as the publisher’s entry, so judge it hardest. The watch-outs section for ORRJO is honest. If we were not the right fit for your stage, we would point you to one of the others on this list.

The 11 agencies we would trust with serious B2B content work.

01

ORRJO

The publisher’s entry. Judge it hardest.

Focus: B2B content + demand + lead gen as one team
Pricing: Priced on the call
HQ: Glasgow, UK

Us. We run content as part of the broader B2B revenue function. Not a pure-content agency. We are listed here because content-only does not always solve the pipeline problem and we run the other layers (demand, lead gen, intelligence) alongside.

Strengths
  • In-house studio: designers, copywriters and videographers on the ORRJO team
  • Tight integration with demand and lead generation
Watch-outs
  • Content is one of several services, not our only one
  • Less brand-craft than design-first agencies
  • Best fit for companies wanting content + outbound, not content-only

Best for: B2B companies from well funded startups through to large corporates that want content alongside SDR and demand work, run by one team.

ORRJO’s demand generation service · Book a 30-minute call

02

Animalz

Focus: Content marketing and SEO for B2B SaaS
Pricing: No published price
HQ: Started in New York in 2015, now remote

Animalz calls itself “A Content Marketing and SEO Agency for Leading B2B SaaS Brands”. Its about page says it started in New York in 2015 and has grown into “a remote-based global brand of thought leaders, SEO experts, brand builders, and content operators”. Its services include SEO and answer engine optimisation (AEO), survey-driven white papers, research reports and LinkedIn thought leadership.

Strengths
  • Programmes that “combine proprietary research, proven playbooks, and AI workflows”
  • SEO and AEO in the same programme, including technical SEO, content refreshes and citation outreach
  • Thought leadership formats from research reports and white papers to podcasts and books
Worth knowing
  • No price on its site; you book a call to scope the work
  • It says it often, “but not always”, starts with a tailored strategy
  • Results are tracked in a customised dashboard and analysed monthly

Best for: B2B SaaS and technology companies, its stated focus, that want research-led content and SEO from one team.

03

Foundation Marketing

Focus: AI visibility, GEO and content for B2B tech and SaaS
Pricing: No published price
HQ: Philadelphia, US and Dartmouth, Nova Scotia, Canada

Foundation now describes itself as “the AI visibility agency for B2B tech and SaaS”. Its about page says it has combined B2B research and distribution “Since 2014”, and that its approach brings together content strategy, technical SEO, GEO, Reddit marketing, earned distribution and original research. Its founder and CEO is Ross Simmonds.

Strengths
  • Publishes its own research, such as its study of Reddit’s effect on B2B search
  • Distribution planned in, across Reddit, LinkedIn, YouTube, newsletters and digital PR
  • Its about page says it is a Certified Reddit Partner
Worth knowing
  • No price on its site
  • Its homepage now leads with AI visibility and GEO, while its about page description still calls it a content marketing agency
  • It also offers paid media and demand generation

Best for: B2B tech and SaaS companies that want content and distribution aimed at AI answers as well as search.

04

Omniscient Digital

Focus: SEO, AEO and content for B2B software
Pricing: Full-service engagements start at $120,000 a year
HQ: Austin, US, with New York, San Francisco and Boston addresses

Omniscient Digital calls itself “an organic growth agency that helps B2B software businesses turn SEO, GEO, and content into growth channels”. Its about page names Alex Birkett, Allie Konchar and David Ly Khim as co-founders, and says its leadership team has led SEO, growth and content work at B2B software companies including HubSpot, Shopify and Workato.

Strengths
  • Leaders with in-house SEO, growth and content roles at HubSpot, Shopify and Workato
  • Programmatic SEO, technical SEO, link building and digital PR alongside content
  • Conversion rate optimisation listed as a service
Worth knowing
  • Its homepage says “Full-service engagements start at $120,000/year”
  • Its about page lists team members across the US, Europe and Latin America
  • It builds programmes around qualified leads, pipeline and revenue as well as traffic

Best for: B2B software companies that want SEO, AEO and content run as one organic programme.

05

Grow & Convert

Focus: Content marketing, SEO and GEO
Pricing: Base package $10k a month
HQ: Not stated; team across the US and Europe

Grow & Convert describes itself as “a content marketing, SEO, and GEO agency”. Its about page says founders Devesh Khanal and Benji Hyam met in San Francisco in 2015, and that Pain Point SEO, its method for turning content into a lead channel rather than a traffic source, “continues to work for clients today”. It now applies the same thinking to AI search, which it calls Prioritized GEO.

Strengths
  • Its method is published on its own site
  • “All clients work directly with our strategists, no intermediary account or project managers required.”
  • Its standard service includes customer research, keyword and GEO strategy, writing, promotion, link building and conversion reporting
Worth knowing
  • Its pricing section says “Our base package is $10k/month”, with a discount for a yearly contract
  • It says SEO takes “6+ months minimum” to work
  • It works with B2B and B2C clients

Best for: Companies whose buyers search for the problem they solve, and who want content judged on conversions.

06

Siege Media

Focus: GEO, content marketing and digital PR
Pricing: No published price
HQ: Fully remote; mailing address in Austin, US

Siege Media now leads with “Full-Service GEO Agency for Brands”. Its services cover GEO, content strategy and creation, digital PR, Reddit marketing, affiliate partnerships, web design and graphic design, across industries including SaaS, fintech, cybersecurity and e-commerce. Its about page names Ross Hudgens as founder and CEO.

Strengths
  • Content, SEO and GEO, design, data journalism and digital PR roles on its own team page
  • Digital PR and affiliate partnerships as services alongside content
  • Its own published research, such as GA4 engagement benchmarks
Worth knowing
  • No price on its site
  • Its contact page says “We're 100% remote.” and lists Austin, Chicago, New York and San Francisco locations
  • It works across B2B and consumer sectors, from SaaS to travel and real estate

Best for: Companies that want content, design and digital PR from one team, with visibility in AI answers as the goal.

07

Optimist

Focus: SEO and AI search consulting for B2B tech and SaaS
Pricing: Retainers start at $3,000 a month
HQ: Not stated on its site

Tyler Hakes started Optimist in 2016. Its homepage now describes it as “an SEO and AI Search (GEO/AEO) consulting firm for B2B tech and SaaS companies”, says it is trusted by nearly 200 B2B marketing teams, and puts content creation inside its 6 to 12 month plans.

Strengths
  • A named method, the Complete Organic Revenue Engine (CORE) framework, for search and AI search
  • Its about page offers a one-time engagement that leaves your team with the full plan, or an ongoing one
  • Weekly AI visibility tracking and custom monthly reporting in its retainers
Worth knowing
  • Month-to-month retainers, listed as “Starts at $3,000/mo”
  • It describes retainers as “Fractional support on strategy, reporting, and execution”
  • Engagements start with a free Organic Revenue Opportunity Report

Best for: B2B tech and SaaS marketing teams that want a search and AI search plan with fractional support, its stated model.

08

Column Five

Focus: Brand and content marketing for SaaS
Pricing: Foundation Sprint $25K; ongoing operation $15K to $45K a month
HQ: Not stated on its site

Column Five calls itself “a B2B marketing agency that specializes in brand and content marketing for SaaS companies”, and its services page says it has worked with B2B SaaS brands “through content and campaigns since 2009”. Its homepage says its clients include Instacart, Databricks, Vercel, HubSpot and Uber.

Strengths
  • Brand narrative work before content production, through its Foundation Sprint
  • A small first step: you “can stop after the sprint if it’s not the right fit”
  • Clients across martech, fintech, cybersecurity and AI infrastructure
Worth knowing
  • Published prices: Foundation Sprint $25K (4 weeks), Content System Implementation $60K to $150K (8 to 16 weeks), ongoing operation $15K to $45K a month
  • Its focus is SaaS and AI companies
  • Its contact page lists an office phone number and a New York number, but no address

Best for: SaaS and AI companies that want brand narrative and a content system built together.

09

Directive Consulting

Focus: Performance marketing and content for B2B
Pricing: No published retainer price
HQ: Orange, California, US

Directive calls itself a “Customer Generation agency” for B2B. Its homepage says it combines “content, paid media, creative, and RevOps into one growth system”, and lists 100+ marketing strategists and 420+ brands served. Its story page says CEO Garrett Mehrguth started the agency in an apartment in Azusa, California.

Strengths
  • Content, paid media, creative and RevOps in one team
  • Its own method, Customer Generation, built around pipeline rather than MQLs
  • SEO and content capability tied to pipeline goals
Worth knowing
  • Paid media, marketplace ads and commerce services sit alongside content
  • Its pricing page leads to a DIY course for teams who want the method “Without the Retainer”
  • No retainer price on its site
  • Its story page says it operates across North America, Latin America and Europe, including London

Best for: B2B companies that want content run alongside paid media by one performance team.

10

Pretzl (formerly Velocity Partners)

Focus: B2B marketing: strategy, creative and performance
Pricing: No published price
HQ: London, UK and New York, US

Velocity Partners’ contact page says “Velocity Partners has become part of Pretzl, a new marketing company started by five Next 15 agencies”, and that replies to enquiries now come from a Pretzl.com email address. Velocity describes itself as “the B2B marketing agency for ambitious marketers”, working through strategy, creative and performance services for B2B tech companies.

Strengths
  • Strategy, writing and design in one team
  • Performance services that include ABM, PPC, analytics and marketing operations
  • Publishes its own guides for B2B marketers, such as The New B2B Manifesto
Worth knowing
  • Offices at 60 Great Portland Street, London, and in New York
  • No price on its site

Best for: B2B tech marketers who want story, creative and performance from one agency.

11

Ten Speed

Focus: AEO and SEO for B2B
Pricing: No published price
HQ: Chicago, US, with a fully remote team

Ten Speed calls itself “a US-based AEO and SEO agency that drives organic growth and pipeline for B2B companies”. Its about page says co-founders Nate Turner and Kevin King, who scaled organic search together at Sprout Social, launched it in 2020. Its capabilities include strategy, content creation, SEO, AEO, digital PR, original research and design.

Strengths
  • Founders who ran organic growth in-house at Sprout Social
  • AEO and SEO run together, because AI tools still pull from search results
  • Original research and digital PR to earn mentions and citations
Worth knowing
  • Industries it lists include PLG and SaaS, professional services, data and AI, fintech, healthcare and cybersecurity
  • “We are a fully-remote team in many locations across the United States, with an office hub in Chicago.”
  • No price on its site

Best for: B2B companies that want SEO and AI search visibility tied to pipeline.

Picking

Which one is right for you?

If you want research-led thought leadership and SEO for B2B SaaS: Animalz or Foundation Marketing.

If you want SEO, AEO and content run as one organic growth programme tied to pipeline: Omniscient Digital, Grow & Convert or Ten Speed.

If you want a search and AI search plan with fractional support rather than a full-service team: Optimist.

If you want content, design and digital PR from one team: Siege Media.

If brand narrative comes first: Column Five or Pretzl (formerly Velocity Partners).

If you want content run alongside paid media: Directive.

If you want content as part of an integrated revenue programme alongside outbound and demand gen, at UK pricing: ORRJO. We are honest about being one option among many, not the answer for everyone.

FAQ

Among the agencies on this list that publish a price, Optimist's consulting retainers start at $3,000 a month, Grow & Convert's base package is $10k a month, Omniscient Digital's full-service engagements start at $120,000 a year, and Column Five lists a $25K Foundation Sprint followed by $15K to $45K a month for ongoing operation. ORRJO's Brand & Content is priced on the call. The other agencies here publish no price, so ask each for a written quote against the same scope.

In-house is right when you have product-market fit, a senior content lead already, and the ability to retain talent. Agency is right when you do not, when you need senior strategy without a senior hire, or when the work is project-based rather than ongoing.

Ask for the last three pieces they shipped (not the showcase pieces). Ask who would write yours. Ask how many other accounts that person handles. Ask for the editorial process documented.

Yes. The B2B content market is big enough that good agencies do not need to bash each other.

Sources

Every fact about another agency on this page comes from that agency's own website.

  1. Animalz, homepage and about. Positioning, services, process, the 2015 New York start and remote team. Checked 14 October 2026.
  2. Foundation Marketing, homepage, about, contact and leadership team. AI visibility positioning, since 2014, services and channels, research, Reddit partner status, addresses, founder. Checked 14 October 2026.
  3. Omniscient Digital, homepage, about and contact. Positioning, co-founders and leadership backgrounds, services, the $120,000/year starting price, addresses, team locations. Checked 14 October 2026.
  4. Grow & Convert, about and content marketing service. Founders, Pain Point SEO, Prioritized GEO, team, direct strategist contact, the $10k/month base package, yearly discount, the 6+ months line. Checked 14 October 2026.
  5. Siege Media, homepage, about and contact. GEO positioning, services and industries, founder, team roles, remote working and locations. Checked 14 October 2026.
  6. Optimist, homepage and about. Positioning, 2016 founding, CORE framework, engagement types, the $3,000/mo starting retainer. Checked 14 October 2026.
  7. Column Five, homepage, services and contact. Positioning, since 2009, clients and sectors, published prices, the stop-after-sprint line, contact numbers. Checked 14 October 2026.
  8. Directive, homepage, about, our story and DIY course pricing. Customer Generation, services, team and client counts, the Azusa start, regions, the course. Contact address from its privacy policy. Checked 14 October 2026.
  9. Pretzl (formerly Velocity Partners): Velocity Partners homepage, about and contact. Positioning, services, guides, the Pretzl change, London and New York offices. Checked 14 October 2026.
  10. Ten Speed, homepage and about. Positioning, capabilities, industries, founders and Sprout Social background, 2020 launch, Chicago hub. Checked 14 October 2026.
  11. ORRJO and Brand & Content. Brand & Content scope and the in-house studio. Checked 14 October 2026.
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