B2B marketing that actually moves pipeline.
Most B2B marketing is one of two things: brand without commercial outcome, or lead gen without brand. We do both, in a way that compounds. Strategy, brand, content, demand generation, lead generation, intelligence. One team, one accountability line, one P&L.
The problem
Most agencies sell tactics. You need a function.
You probably do not need another agency that writes blog posts. Or runs ads. Or manages your LinkedIn page. The shape of B2B marketing has changed. Buyers research in private, talk to peers, sign up for tools without speaking to anyone, and only book a call when they are 70% of the way through a decision. Tactical agencies optimise for the visible 30%.
What you need is a function that does the whole job: positioning that travels in conversations you do not see, brand that earns recall when buyers do search, content that compounds, demand that warms the market, lead generation that converts the warm, and intelligence that keeps it pointed at the right buyers. Six things, one team.
That is what we built ORRJO to be. Not a content agency. Not an SDR agency. The whole revenue function, on a retainer, run by senior people who have done this in-house.
What we actually do
Six disciplines under one roof.
Strategy and positioning
The work most agencies skip. Who you sell to, what they buy, the words they use, what makes you the inevitable choice. Without this, everything downstream costs more.
Brand and creative
Visual identity, web, content design, social creative. Not as decoration, as competitive moat. People buy from brands they recognise.
Demand Generation
Content, organic social, paid social, ABM, podcast, events. Building awareness so the cold outbound that follows actually works.
Lead Generation
Outbound SDRs, meeting booking, ICP-targeted campaigns. The pipeline-creation muscle that converts warm demand into booked meetings.
ORRJO Intelligence
GTM research delivered in 14 days. ICP, market mapping, win-loss, competitive intelligence. The fuel for everything else.
Reporting and accountability
Weekly written summary. Monthly review. Quarterly business review. Pipeline attributed, not impression counts.
When this fits
Honest about who this is for and who it is not.
This is for you when
- You are a founder or marketing leader at a B2B company between £1M and £25M ARR.
- You sell to other businesses, deal sizes start at £10k+.
- You want one accountable team, not three vendors and a coordination tax.
- You have product-market fit and need to scale, not find it.
- You are willing to invest at least £4k/month for 6 months.
It is not for you when
- You are pre-product-market-fit. Marketing cannot fix a product nobody wants. Build first.
- You sell to consumers. We do not do B2C.
- You expect pipeline in 30 days. Six months is the realistic timeframe to see attribution.
- You want to swap out one tactic at a time. We work as a function, not a vendor list.
- Your average deal size is under £5k. The economics rarely work for us or you.
Free tools to start with
Run these before talking to us. They will tell you whether you have a problem we can solve.
The Pipeline Calculator works backwards from your revenue target to the meetings you need. The Free Business Audit scores 50 questions across positioning, messaging, demand, and lead gen.
How we are different
Four things most agencies in this space do not.
One accountable team
You get one strategist who owns the relationship and reports across all six disciplines. Not a separate account manager per service.
Senior on every call
No junior-led accounts. Every weekly call has someone with at least 8 years in market.
Pipeline accountability
We track meetings, opportunities, pipeline created, and revenue influenced. Not impressions, not engagement rates.
Honest scoping
We will tell you when in-house is the right call. About 1 in 4 sales calls end with us recommending the prospect builds in-house instead. We would rather be honest than win the wrong client.
FAQ
Lead Gen starts at £3,995/month for 4 booked meetings. Demand Gen from £1,500/month. Intelligence from £4,500 standalone or bundled at £6k/month. Most clients run 2-3 services together. Full pricing breakdown is on the pricing page.
Six month minimum, twelve months for most clients. Marketing compounds. Anyone selling you a 90-day package is selling you tactics, not outcomes.
Yes. Lead Gen on its own works. Demand Gen on its own works. Intelligence on its own works. They work better together because the data feeds across, but you are not forced to bundle.
Yes. Roughly 40% of our clients are outside the UK (US, Ireland, EU, UAE). The team is based in Glasgow. All work is delivered in English. For US-only outbound we run timezones to match.
B2B between £1M and £25M ARR is the sweet spot. SaaS, professional services, fintech, cybersecurity, healthtech, manufacturing. Average deal size £15k+. Some larger enterprise clients, some scale-up. Almost no companies under £500k ARR (we tell them to come back later, honestly).
Yes. Six month initial term, 30 days notice after that. We do not believe in long lock-ins. The work has to keep earning its keep.
Want to talk through your situation?
Thirty minutes with the team. We will pressure test your numbers, not pitch.
Book a strategy call →