The best AEO agencies in the UK.
Answer engine optimisation is young enough that most lists are padded with SEO agencies that renamed a service. This one is stricter: UK agencies doing real AEO work, what each is best at, and what the work costs.
The short answer
The best AEO agency in the UK depends on what you already run. ORRJO folds AEO into a full B2B growth engine and publishes its own AI visibility results. The SEO Works, Impression and Builtvisible bring established UK search teams to AEO, while AEO-REX and Digital Landscope are pure AEO specialists.
| Provider | Best fit | From (per month) |
|---|---|---|
| ORRJO | B2B companies that want AEO inside brand, demand and outbound | AEO scoped into retainers from £1,250 |
| The SEO Works | Established UK search programmes adding a dedicated AEO service | Not published |
| Impression | Mid-market and enterprise teams with technical SEO needs | Not published |
| Builtvisible | Technical depth on large organic estates | Not published |
| Rise at Seven | Brands that want PR-led search visibility | Not published |
| AEO-REX | SMEs that want a dedicated UK AEO consultancy | Scoped on a discovery call |
| Digital Landscope | Standalone AEO projects | Not published |
| Whitehat SEO | B2B SaaS companies | Not published |
Most agencies quote AEO after a call. The UK market reference for comparable standalone AEO work sits between £3,000 and £15,000 per month; see our AEO pricing guide for the full breakdown. Reviewed 26 August 2026.
AEO, answer engine optimisation, is the work of making your content the answer that AI assistants and answer surfaces lift: AI Overviews, featured snippets, People Also Ask, and the answers inside ChatGPT, Perplexity, Claude and Gemini. It needs clear sourcing, named authors, dated content, structured data and copy written in shapes an AI can quote.
We are on this list, so read it knowing that. Every other agency here is real, does the work, and might be a better fit than us depending on what you need. That is how these lists should work.
ORRJO
ORRJO treats AEO as infrastructure rather than a bolt-on: named authors, dated pages, schema on everything, and answer-first content across the whole estate. The proof is public. ORRJO ranks first organically for its own category prompt, appears in Google AI Mode with its pricing quoted, and publishes the dated test logs to show it. Around 20 inbound enquiries a week arrive from search and AEO driven inbound. 12,500+ meetings booked, £300M+ client pipeline, 90%+ meeting attendance, 60+ clients.
- Publishes its own AI visibility test results
- AEO built into brand, demand and outbound, not sold as a silo
- Named authors, dated content and schema across the estate
- Transparent pricing on the website
- AEO is not sold as a standalone product
- B2B only
The SEO Works
The SEO Works is a UK search marketing agency with a dedicated answer engine optimisation service aimed at getting clients into AI-driven results. A sensible choice if you want AEO from a large, established UK search team with an award-winning track record in classic SEO.
- Dedicated AEO service line
- Large, established UK search team
- AEO is one service among many
- Pricing requires a call
Impression
Impression is a UK digital agency with a deep technical SEO heritage, and appears consistently on UK AEO shortlists. Best suited to teams whose AEO problems are really technical ones underneath: crawlability, structured data and site architecture at scale.
- Strong technical SEO foundation
- Experience with larger UK organisations
- Generalist digital agency rather than AEO specialist
Builtvisible
Builtvisible is a London organic search specialist known for technical and content work on large estates. If your AI visibility problem lives in a hundred thousand URLs, this is the kind of team that untangles it.
- Respected technical organic search specialists
- London based
- AEO positioning is newer than the core SEO offer
Rise at Seven
Rise at Seven is a search-first creative agency that wins visibility through digital PR and content campaigns. Relevant here because answer engines lean heavily on third-party mentions: the PR footprint Rise builds is exactly the kind of signal AI answers cite.
- Digital PR builds the third-party citations AI engines use
- Creative campaign capability
- Not a dedicated AEO service
- Better known for consumer than B2B
AEO-REX
AEO-REX positions itself as the first dedicated UK AEO consultancy, with engagements tailored on a free discovery call. A focused option for smaller companies that want a specialist without a full-service agency around it.
- Pure AEO focus
- Built for SMEs
- Young category, shorter track record than the search agencies here
Digital Landscope
Digital Landscope is one of the few UK agencies to build an AEO-specialist identity, operating at aeoagency.co.uk. Worth a conversation if you want AEO as a discrete project rather than part of a wider retainer.
- AEO-specialist positioning
- Project-friendly
- Limited public detail on team and track record
Whitehat SEO
Whitehat SEO is a London agency named on UK AEO shortlists for B2B SaaS work. If you are a SaaS company that wants AEO with an agency that already speaks your category, it belongs on your shortlist.
- B2B SaaS focus
- London based
- Smaller profile than the big UK search agencies
Frequently Asked Questions
An AEO agency optimises your content to be the answer that AI assistants and answer surfaces lift: AI Overviews, featured snippets, People Also Ask, and the answers inside ChatGPT, Perplexity, Claude and Gemini. The work covers clear sourcing, named authors, dated content, structured data and copy written in question-and-answer shapes an AI can quote.
The UK market reference for standalone AEO work sits between £3,000 and £15,000 per month. Published US guides quote entry programmes from around $1,000 to $2,500 per month, mid-market retainers of $3,000 to $8,000, and enterprise programmes of $10,000 to $30,000 or more. ORRJO prices AEO differently: it folds into an existing retainer from £1,250 per month, scoped on a discovery call.
First citations from AI tools usually appear inside 60 to 90 days for content that is genuinely sourced and well structured. Full visibility shifts take around 6 months, and the compounding nature of citation graphs means month 9 is bigger than month 3.
Yes, though they overlap. SEO earns rankings in the blue links. AEO earns the answer itself: the summary an AI writes above the links or inside a chat assistant. AEO leans harder on sourcing, authorship, dates, structured data and quotable answer-shaped copy. Our SEO vs AEO vs GEO guide covers the differences in full.
It depends on the agency. Some UK search agencies now run credible AEO services, and the foundations overlap. But AEO rewards things classic SEO programmes often skip: named authors, visible dates, answer-first copy and comparison tables. Ask any agency to show you their own AI visibility before trusting them with yours.
Looking for a UK-based B2B growth agency?
We combine lead gen, demand gen, and creative from our Glasgow HQ. Tell us about your goals.
Book a Strategy Call →