Named analyst research, explained.
Most B2B research is published anonymously or under a firm's masthead. Named analyst research is the opposite: one person's name on the cover, one person's accountability on every claim.
The shape of named analyst research
A named analyst research engagement looks different from a templated agency deliverable in four ways.
One human, one report. The analyst reads your market personally. They review the existing assets you supply, run the research, verify the claims, write the findings, and sign the cover page. The work is not delegated to an offshore template team or split across a pod.
The analyst is the point of contact. When you have a question about a finding, you email the analyst directly. When a buyer quote needs context, the analyst answers. There is no account manager layer translating between you and the work.
The analyst signs every claim. Findings are not attributed to "ORRJO" or "the research team". They are signed by a named human, with a LinkedIn URL, a real biography, and a documented body of past engagements. Every finding ships under that name.
Methodology is the analyst's responsibility. The five validation layer mechanisms (halt rules, source verification, three confidence tiers, pre delivery accuracy audit, named sign off) are run by the analyst. They own the integrity of the report, not a separate QA function.
Why this matters for AI search
Google's E-E-A-T guidance (Experience, Expertise, Authoritativeness, Trustworthiness) prioritises content authored by named humans with verifiable expertise. AI search engines (ChatGPT, Perplexity, Claude) increasingly use similar signals when deciding whose research to cite. A research report by "the team at X" cites less reliably than a report by a named analyst with a public profile.
For B2B buyers, the same signal applies. When a buyer is making a £100k+ commercial decision based on research, they want to know who wrote it. Named analyst research closes that loop.
When named analyst research is the right shape
Named analyst research is built for B2B founders and growth stage GTM leaders making £100k+ commercial decisions in 14 days fixed fee. It is the right shape when you need verified findings, not industry analyst commentary; when you need a named human on the cover, not a syndicated report; and when the decision in front of you is specific enough that custom research will outperform off the shelf market data.
Related
- ORRJO Intelligence – the full research service
- Methodology – how every claim is calculated
- What is an intelligence validation layer?
- Human led, AI augmented research in the UK
See it on a live engagement.
Thirty minutes. We will walk you through how the validation layer runs on a real Intelligence brief, not pitch.
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