A Quick Overview of Sopro
What Sopro Does and How It Works
Sopro is a B2B outreach agency based in Brighton. Its about page says it was founded by Rob Harlow and Ryan Welmans in 2015 and originally focused primarily on email prospecting. Today it describes a fully managed service that “blends email, LinkedIn messaging, social display ads, phone outreach, and even physical mail”. Its services page lists email prospecting, LinkedIn outreach, Audience AdSync, gifting and letters, plus buyer intent tools such as IP Match and Engage and webchat. Its demand generation page offers to “Reach buyers across email, LinkedIn, ads, and more in one coordinated strategy”, and its homepage says it is “trusted by 3,750+ businesses”.
When Sopro may suit you:
- You want no minimum contract. Its pricing page says there is “no minimum contract”.
- Your sales team wants to work every reply itself. Its services page says “Positive replies come straight back to your email and LinkedIn inbox, so you can pick up the conversation and sell more.”
- You want to see a supplier's numbers before you talk. Its live campaign results page says “we publish live, unedited results from every client campaign”.
- You want a live view of your campaign. Its pricing page lists a “Live 24/7 reporting portal”.
Why some companies look at alternatives:
- They want the meeting booked, not the reply handed over. On Sopro's own description of its process, positive replies go to your team. Its appointment setting page says that when prospects want to talk sales, “we hand the reins over to your team to arrange the time and close the deal.” ORRJO books the meeting, and each one clears three checks first: right organisation, right person, genuine need.
- They want a lower published starting price. Sopro's pricing page describes its service as “starting at £3K per month”. ORRJO Lead Generation starts from £2,500 a month.
- They want research and brand work from the same team. Alongside Lead Generation and Demand Generation, ORRJO sells ORRJO Intelligence from £2,500 a month and Brand & Content from £1,250 a month.
If any of that matters to you, read on. Here are seven agencies worth considering, starting with ours. Every fact about another agency below comes from that agency's own website (for memoryBlue, formerly Operatix, also the memoryBlue pages that Operatix's service links now lead to), checked on 14 October 2026, and the sources are listed at the end.
1. ORRJO (Full Funnel B2B Growth Agency)
Multi-Channel Outbound With Brand & Content and Demand Gen Built In
I'll start with ORRJO because I think the difference in approach is significant enough to matter. ORRJO publishes this page, so read this entry with that in mind.
ORRJO is a full funnel B2B growth agency. We combine brand and content, demand generation, and lead generation into one integrated service. That means we can build your brand, create the content that drives awareness, and then run multi channel outbound (email, phone, LinkedIn) to book qualified meetings. See our full ORRJO vs Sopro comparison for a detailed breakdown.
What ORRJO does:
- Lead Generation: multi channel outbound across email, phone and LinkedIn, with qualified meetings booked for you
- Demand Generation: webinars, ABM warming, founder LinkedIn ghostwriting, content strategy, organic LinkedIn distribution, podcast strategy and clips, and dark social
- ORRJO Intelligence: win-loss, ICP research, voice of customer, buyer interviews and competitive intelligence
- Brand & Content: brand builds from £7,500 and full website rebuilds from £5,000, both depending on the scope of the project, plus ongoing SEO and AEO work
- Dedicated SDR teams with full CRM reporting
- Meeting confirmation and pipeline tracking
Best for: B2B companies that want qualified meetings booked rather than replies handed over. Companies that want one partner to handle brand, demand, and lead gen together.
Channels: Email, phone, LinkedIn.
Pricing: Lead Generation from £2,500 a month. The final figure depends on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal. Demand Generation and ORRJO Intelligence each start from £2,500 a month, and Brand & Content from £1,250 a month. The platform is included in every retainer.
Global reach: UK, Europe, US, Canada, Middle East. Outreach runs in English.
Track record: 12,500+ meetings booked. £300M+ pipeline generated. 90%+ meeting attendance.
Limitations: Our terms are less flexible than Sopro's no minimum contract. Engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate. If you just want a basic email service at minimum cost, we're probably not for you.
Want to see the difference a full funnel approach makes? Read our case studies or book a call with our team.
2. memoryBlue (formerly Operatix)
Operatix describes itself as “an Outsourced SDR agency specialized in helping B2B Software vendors generate pipeline & revenue across the globe”. Its about page says it was founded in 2012 and works with B2B software companies across North America, APAC, EMEA and LATAM, and its FAQ puts its European office in Fleet, UK. Its site carries the news headline “memoryBlue acquires Operatix”, and its outbound, channel and marketing service pages now lead to memoryBlue's website.
What they do: Its FAQ lists outbound sales development, help entering new regions with a multilingual team, pipeline generation, appointment setting, inbound response management and channel programmes.
Channels: Phone, email, LinkedIn. memoryBlue's sales development page, where Operatix's outbound page now leads, says its SDRs “prospect across phone, email, and LinkedIn”.
Best for: B2B software vendors. The Operatix homepage says “Our client portfolio consists 100% of B2B Software vendors.”
Pricing: Not published. Its FAQ says “there is no set pricing” and points to a pipeline calculator.
Worth knowing: The Operatix client portfolio is entirely B2B software vendors, so check fit first if you sell anything else.
3. The Lead Generation Company
The Lead Generation Company (TLGC) is a B2B lead generation and telemarketing agency. Its about page says it “has operated from its head office in Glasgow since 2012” and has since added London and Manchester offices. Its homepage says “we operate across the UK and internationally”.
What they do: Telemarketing, lead generation, appointment setting, email campaigns, LinkedIn marketing and B2B data. Its lead generation page also covers event registrations and follow-ups.
Channels: Phone, email, LinkedIn.
Best for: Companies that want telephone led outreach from an in-house team. Its homepage describes “our full-time, in-house team” and says its telemarketers are “unscripted in their approach”.
Pricing: Not published on the pages we checked. Its FAQ says it tailors and customises its services to each client's needs.
Worth knowing: It sells B2B data alongside its campaigns, so it can use and cleanse your existing data or build a custom data set to your criteria.
4. Pearl Lemon Leads
Pearl Lemon Leads is the lead generation arm of Pearl Lemon Group. Its homepage puts its headquarters in London, with New York and San Francisco offices, and says it is part of “a bigger digital marketing agency called Pearl Lemon Group”. Its about page says it was founded in London in 2016 by Deepak Shukla, and that the wider group spans SEO, PR and other businesses.
What they do: Cold email, LinkedIn outreach, cold calling and appointment setting, plus demand generation, email marketing, and PPC and SEO lead generation.
Channels: Email, phone, LinkedIn.
Best for: Companies that want outbound and search marketing from one group.
Pricing: Its contact form lists a monthly starting price for each service.
Worth knowing: Its about page says it supports clients “across Europe, North America, the Middle East, and beyond”.
5. Air Marketing
Air Marketing is an outsourced sales and lead generation agency based in Exeter. Its homepage says that since 2016 it has “helped B2B businesses in the UK and internationally grow through outsourced sales and lead generation”. Its story page says Roots to Market, the marketing business it set up in 2018, merged with Air Marketing in 2022 “to create a full-stack sales and marketing agency”, and that in 2026 it acquired Cleverep, bringing together “Air’s phone-led sales expertise with Cleverep’s strengths in data, AI and email-led prospecting”.
What they do: Outsourced SDRs, lead generation, inside sales, multilingual telemarketing, an inbound call centre, event booking, HubSpot partner services and sales training through its Air Sales Academy.
Channels: Phone, email, social. Its lead generation page says it combines “outbound calling, personalised email, and social touchpoints”.
Best for: B2B companies that want an outsourced SDR team. Its outsourced SDR page lists experience across technology, financial services, energy, manufacturing and industrial markets.
Pricing: Not published on the pages we checked. Its homepage offers an SDR cost calculator that compares in-house and outsourced costs.
Worth knowing: European outbound now runs with Cleverep, listed under its sales services as “Air + Cleverep | European Outbound Sales”.
6. Paragon Marketing
Paragon Marketing (Paragon Marketing Projects) is a B2B lead generation and demand generation agency based in Portsmouth. Its pricing page describes it as “a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors”.
What they do: Telemarketing, appointment setting, outsourced SDRs, LinkedIn lead generation, website visitor tracking, demand generation, and paid advertising on Google Ads and Microsoft Ads.
Channels: Phone, LinkedIn, email, paid search.
Best for: Companies that want telemarketing combined with LinkedIn, email and paid search. Its pricing page says its services are “designed to work as a connected system”.
Pricing: Its pricing page publishes starting prices for telemarketing, PPC advertising and automated LinkedIn and email outreach, with custom pricing for its combined Growth Package.
Worth knowing: Its telemarketing package lists a “Dedicated UK-based calling team”, and its approach page says a quality assurance team reviews every appointment and lead before it reaches your sales team.
7. EngageTech
EngageTech offers “Outsourced sales development for Enterprise B2B technologies”, run by its own SDR teams with proprietary data and AI. Its about page says “For nearly two decades, EngageTech has partnered exclusively with B2B technology companies” and lists offices in Edinburgh, London, Munich, Stockholm, Sydney, Cape Town and Charlotte.
What they do: Outsourced SDRs, AI-augmented SDRs, managed SDR services (it hires, trains and supports an in-house SDR team for you) and a sales intelligence platform. Its homepage describes “Proprietary data, custom-built AI agents and engagement scoring to prioritise accounts”.
Channels: Not listed on the pages we checked. Ask which channels its SDRs use.
Best for: B2B technology companies. Its pricing page says it is not a great fit if “You’re prospecting into non-technology buyers”.
Pricing: Custom. Its pricing page sets the price by the number of SDRs, full-time or part-time cover, minimum qualified meeting volume and the length of the retained period, with a “Contractually agreed minimum number of guaranteed qualified meetings generated over the retained period”.
Worth knowing: Its retained SDR service has a minimum term, so ask for the term and notice period in writing.
Sopro Alternatives: Comparison Table
Channels, Services, and Coverage at a Glance
Here's how each agency describes its channels, services and coverage on its own website, checked on 14 October 2026. ORRJO publishes this page.
| Agency | Channels | Also offers | Coverage | Best For |
|---|---|---|---|---|
| ORRJO | Email, Phone, LinkedIn | Demand Generation, ORRJO Intelligence, Brand & Content | UK, Europe, US, Canada, Middle East (outreach in English) | Booked meetings plus brand, demand and research |
| Sopro | Email, LinkedIn, display ads, gifting, letters (its about page also lists phone outreach) | Demand generation, buyer intent tools, webchat | International campaigns; offices in Brighton and Skopje | Teams that want to work positive replies themselves |
| memoryBlue (formerly Operatix) | Phone, Email, LinkedIn | Inbound lead qualification, channel programmes | North America, EMEA, LATAM, APAC | B2B software vendors |
| The Lead Generation Co. | Phone, Email, LinkedIn | B2B data, event registrations | UK and international | Phone led campaigns |
| Pearl Lemon Leads | Email, Phone, LinkedIn | PPC and SEO lead generation, demand generation | Headquarters in London; New York and San Francisco offices | Outbound plus search marketing from one group |
| Air Marketing | Phone, Email, Social | Inbound call centre, event booking, HubSpot services, sales training | UK and international; European outbound with Cleverep | Outsourced SDR teams |
| Paragon Marketing | Phone, LinkedIn, Email, Paid search | Demand generation, Google and Microsoft Ads, website visitor tracking | UK-based calling team | Telemarketing plus paid search |
| EngageTech | Not listed on its site | Sales intelligence platform, managed SDR services | Offices in the UK, Germany, Sweden, Australia, South Africa and the US | B2B technology companies |
How to Evaluate a Sopro Alternative
What to Prioritise When Switching Lead Gen Agencies
Choosing the right lead gen agency is one of the most impactful decisions you'll make for your revenue engine. Here's how to think about it.
1. Do you want replies or booked meetings?
This is the single biggest question. On Sopro's own description of its process, positive replies land in your inbox and your team arranges the meeting. That suits a sales team with time to work every reply. If you would rather have qualified meetings in the diary, choose an agency that books them, and ask how each meeting is qualified before it is booked.
2. Is your brand ready for outbound?
This is the question almost nobody asks when they're shopping for a lead gen agency, but it might be the most important one. When a prospect receives your cold email, they may well look at your website and LinkedIn page before they reply. If your website looks outdated, your LinkedIn page is dead, and your brand doesn't inspire confidence, even a good email has to work much harder.
If your brand needs work, ask each agency whether it does that work itself or refers it out. ORRJO does it through Brand & Content, from £1,250 a month. Brand builds start from £7,500 and full website rebuilds from £5,000, both depending on the scope of the project.
3. Where are your buyers?
Geography matters. Several agencies on this list describe international coverage on their own websites, so ask the practical questions: which countries they have run campaigns in, which languages the outreach runs in, and who on the team covers each market. ORRJO's outreach runs in English.
4. How do they define a “lead”?
This is where many agency relationships go wrong. Some agencies define a lead as “anyone who replied positively.” Others define it as “a qualified meeting with a decision maker at a target account.” The gap between these two definitions is enormous, and it directly affects your sales team's time and your pipeline quality.
Ask every agency you're evaluating: what exactly constitutes a lead? What qualification criteria do they use? How do they ensure meeting quality, not just volume? At ORRJO, every meeting clears three checks: right organisation, right person, genuine need. Anything on top, such as budget, timeline or a second stakeholder, is agreed at discovery.
5. What's the contract structure?
Terms vary. Sopro's pricing page says there is no minimum contract. EngageTech's pricing page sets a minimum retained period for its SDR service. At ORRJO, engagements run on 6 or 12 month contracts, and committing to 12 months earns a discounted rate. Some agencies include data costs in their pricing. Others charge separately. Make sure you understand the full cost and commitment before signing anything. And always ask what happens if results aren't meeting expectations within the first 90 days.
Frequently Asked Questions
Is Sopro any good?
Sopro has run B2B outreach since 2015, and its homepage says it is trusted by 3,750+ businesses. It runs email, LinkedIn, display ads, gifting and letters, sells demand generation, offers no minimum contract and publishes live campaign results. Whether it suits you depends mostly on who you want to book the meeting: on Sopro's own description, positive replies go to your team to arrange the time.
How much does Sopro cost?
Sopro's pricing page describes its service as “starting at £3K per month”, says there is no minimum contract and does not list pricing tiers. Ask which currency your contract is in and whether VAT is on top. For comparison, ORRJO Lead Generation starts from £2,500 a month. The final figure depends on the volume of qualified meetings you need and how deep the qualification goes, both set at discovery and confirmed in your proposal.
What's the best UK alternative to Sopro?
It depends on what you need. If you want qualified meetings booked for you, plus demand generation, research and brand work from one team, that is what ORRJO is built for. For outsourced SDRs who specialise in B2B software vendors, look at memoryBlue (formerly Operatix). For telephone led campaigns, look at The Lead Generation Company, or Paragon Marketing if you want paid search alongside the calling. For outbound alongside SEO and paid lead generation from one group, look at Pearl Lemon Leads.
Can I use Sopro and another agency together?
You can, but be careful about overlap. If Sopro is running email and LinkedIn and another agency is calling the same accounts, you need to coordinate targeting lists to avoid prospects receiving conflicting messages. One agency running every channel under a single plan avoids that coordination work.
How long does it take to see results from a lead gen agency?
Ramp-up covers building target lists, writing messaging, warming email domains, and testing approaches. Sopro's lead generation page says “We can launch campaigns in three weeks.” With ORRJO, outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch. If an agency promises immediate results from day one, be cautious. Good outbound takes time to optimise.
The Bottom Line
Sopro started in email prospecting in 2015 and now runs email, LinkedIn, display ads, gifting and letters on no minimum contract, with positive replies handed to your team to take forward. If that model suits your sales team, it is a reasonable choice, and the other agencies above each offer their own mix of channels and services.
If you want qualified meetings booked into the diary, with brand, demand generation and research from the same team, that's exactly what we built ORRJO to do. We can do it for you.
Book a call with our team and let's talk about what your pipeline could look like with the right partner behind it.
Sources
Every fact about another agency on this page comes from that agency's own website. ORRJO prices and terms come from our pricing page.
- Sopro, About us. Founders and 2015 founding, original email focus, the channels in its managed service including phone outreach, Brighton and Skopje offices. Checked 14 October 2026.
- Sopro, Our services. Email prospecting, LinkedIn outreach, Audience AdSync, gifting, letters, buyer intent tools, webchat and positive replies to your inbox. Checked 14 October 2026.
- Sopro, B2B demand generation agency. Demand generation across email, LinkedIn and ads. Checked 14 October 2026.
- Sopro, Pricing. “starting at £3K per month” in the page description, no minimum contract, no pricing tiers, live reporting portal. Checked 14 October 2026.
- Sopro, B2B appointment setting agency. The step that hands replies to your team to arrange the time. Checked 14 October 2026.
- Sopro, B2B lead generation agency. International campaigns and launch in three weeks. Checked 14 October 2026.
- Sopro, Live campaign results. Live, unedited results from every client campaign. Checked 14 October 2026.
- Sopro, homepage. “trusted by 3,750+ businesses”. Checked 14 October 2026.
- Operatix, homepage, about us and FAQ. Software-only client base, 2012 founding, regions, Fleet office, services, no set pricing, the memoryBlue news headline. Checked 14 October 2026.
- memoryBlue, sales development services, where Operatix's outbound page now leads. Phone, email and LinkedIn prospecting. Checked 14 October 2026.
- The Lead Generation Company, homepage, about us, FAQ and lead generation. Glasgow head office since 2012, London and Manchester offices, services, international work, in-house team, data services, pricing approach. Checked 14 October 2026.
- Pearl Lemon Leads, homepage and about us. Headquarters and offices, Pearl Lemon Group, founding, services, the price list on its contact form, regions served. Checked 14 October 2026.
- Air Marketing, homepage, our story, outsourced SDRs and lead generation. Exeter base, trading since 2016, Roots to Market merger, Cleverep acquisition, services, channels, industries. Checked 14 October 2026.
- Paragon Marketing Projects, homepage, pricing and our approach. Portsmouth base, services, sectors, published starting prices, UK-based calling team, quality assurance. Checked 14 October 2026.
- EngageTech, homepage, about and pricing. Services, B2B technology focus, offices, pricing basis, guaranteed meetings, minimum term. Checked 14 October 2026.