You're comparing lead generation agencies. That's smart. Both ORRJO and Sopro help B2B companies book meetings, but they do it in fundamentally different ways. Here's an honest breakdown so you can pick the right partner for your goals.
Sopro is a well-known email prospecting platform based in Brighton. They've built solid technology for automated email outreach and give you a self-serve dashboard to manage campaigns. If email is the only channel you need, they're a credible option.
ORRJO takes a different approach. We combine creative, demand generation, and lead generation into one integrated service. We don't just send emails - we build the strategy, the content, the multi-channel outreach, and the pipeline. Think of it as the difference between buying a tool and hiring a growth team.
ORRJO is the right choice when your growth ambitions go beyond email prospecting. Here's when we're the better fit:
Your buyers aren't sitting in their inbox waiting for cold emails. You need phone, LinkedIn, and email working together to reach decision-makers wherever they are. We run all three as one coordinated campaign.
If you're investing in growth, why separate brand from lead gen? Our creative studio builds the content, positioning, and assets that make your outbound actually resonate. Most agencies can't do this. We can.
We've booked meetings in 30+ countries. If you're expanding into the US, Middle East, or new European markets, we've done it before - for companies like Microsoft, BP, and Salesforce.
We don't give you a login and leave you to it. You get a dedicated team - strategists, copywriters, SDRs, and a campaign manager - all focused on your pipeline.
We believe in being honest. Sopro isn't a bad product - it's a different product. Here's when they might suit you better:
If your entire strategy is email prospecting at scale and you don't need phone or LinkedIn, Sopro's platform is built specifically for that. They do one thing and they do it well.
Some teams prefer hands-on control over their campaigns. Sopro gives you a dashboard to manage targeting, view results, and tweak campaigns yourself. If you want that autonomy, it's a solid option.
Sopro's per-contact pricing can be more accessible for smaller teams testing outbound for the first time. If you're not ready for a full-service retainer, they're worth considering.
Here's what we hear from companies that come to us after trying email-only prospecting: it works at first, then reply rates drop, and pipeline stalls.
The reason is straightforward. Cold email alone can't build trust with buyers who don't know your brand. It can't warm up a market. And it can't reach the growing number of decision-makers who simply don't respond to unsolicited emails anymore.
That's why we built ORRJO as a full growth engine. Our creative studio builds the brand assets and content that make your name recognisable before our SDRs ever pick up the phone. Our demand generation team warms your target accounts through paid media, content marketing, and social. And our lead generation team runs multi-channel outbound - email, phone, and LinkedIn - to convert that awareness into booked meetings.
The result? 10,000+ meetings booked and more than £250M in pipeline generated for companies like Microsoft, BP, and Salesforce.
Tell us about your pipeline goals. We'll show you exactly how multi-channel lead generation with creative and demand gen support delivers more than email alone.
Let's Talk →