Gareth founded ORRJO in 2022 after almost two decades running revenue functions inside B2B businesses. The agency was built around a frustration he had every time he hired one: most agencies own a single discipline (content, or SDR, or paid, or brand) and the rest of the revenue function gets stitched together with three more vendors and a coordination tax.
ORRJO's thesis is that lead generation, demand generation, intelligence, and creative work better when one team runs all four against one accountability line. The work since 2022 has supported that: 10,000+ booked meetings, £250M+ pipeline generated, 90%+ meeting attendance.
Gareth writes regularly on LinkedIn about the realities of running B2B GTM at growth stage — the things that work, the things that do not, and the gap between the playbook and what actually compounds. His perspective is operator-led, not theoretical.
Before ORRJO, Gareth held senior commercial roles across UK B2B services and SaaS. He is based in London, with the team operating across the UK, US, EMEA, and APAC.
Areas of expertise
B2B GTM strategyDemand generationLead generationFounder-led marketingB2B brandProductised researchSales operations
