Descartes
Strong product, no outbound infrastructure. Growth had come from inbound and the founder's network. That model had limits, and they were hitting them.
The Situation
Strong product, no outbound infrastructure.
Growth had come from inbound and the founder's network. That model had limits, and they were hitting them.
The Challenge
They needed a repeatable outbound engine, fast.
The brand wasn't strong enough to support cold outreach without being rebuilt first. Sending volume into a cold market without the right foundation would have killed response rates before they got started.
What ORRJO Built
Outbound messaging built from scratch, grounded in ICP-specific pain points.
Demand generation ran alongside lead generation from the beginning, so outreach landed in a market that had already seen the brand. By the time an SDR made contact, it wasn't the first time the prospect had heard the name.
£5M+ pipeline
Generated in the first six months, from 120+ qualified meetings. A £500k deal with PHS closed inside the first seven months.
4 business units
Descartes has since expanded ORRJO into four of its business units across EMEA and North America.
“The consistency of opportunity generation has been a game-changer for us.”- Gary Rosier-Taylor, Descartes
Get Started
Your situation is specific.
The model is not.
Every engagement starts with a scoping call where we establish whether the integrated model is right for where you are. If it is, we tell you exactly how it would work for your business. If it isn't, we tell you that too.
No pitch. No deck. A straight conversation about what you need and whether we can build it.
Book a scoping call →