Creative Studio
When prospects Google you after your SDR calls, what they find either closes the deal or kills it.
80% of B2B prospects look up a company the moment they receive outreach. A weak brand doesn't just fail to impress. It actively kills deals that your team worked to start.
We build brand as sales infrastructure. Not decoration.
Every visual, every page, every profile either builds the case for a meeting or undermines it.
Companies ORRJO has branded see 30-40% higher response rates on outbound. That's not a design metric. That's a revenue metric.
The Mechanism
Your brand is doing sales work whether you designed it to or not.
Here's what happens when your SDR sends a cold email.
The prospect reads it. If the hook is good, they don't reply immediately. They Google you. They check your website. They look at your LinkedIn. They scan the SDR's profile. All of that happens before a single word is exchanged in a real conversation.
A weak first impression puts you on the back foot.
If what they find looks like it was assembled in a hurry, that's the impression they carry into your first call. You're already on the back foot. A weak website, an inconsistent visual identity, a LinkedIn profile with no presence: these things don't just fail to help. They actively introduce doubt. And doubt kills pipeline.
Flip it. A strong brand makes the argument before your SDR follows up.
When the prospect Googles a company with a strong brand, they find a website that communicates clearly and looks like the business operates at their level. They see a LinkedIn page with real content and real engagement. They see photography with actual people rather than stock imagery. They see a company that looks like it belongs in their vendor conversation. By the time your SDR follows up, the brand has already made the argument. The meeting is warmer before it starts.
That's why ORRJO-branded companies see 30-40% higher response rates.
Not because the logo changed. Because the entire first impression changed.
What We Build
The full brand stack, built for B2B sales.
We don't build brand assets in isolation. Everything we create is designed to function in a B2B sales context, where strangers are forming opinions about your company in seconds, and those opinions determine whether your outbound team gets the meeting.
Brand Identity
Visual identity is a trust signal. When your logo, typography, colour system, and design language are consistent across every channel, it reads as competence before anyone has read a word of your copy. When they're inconsistent, it reads as a company that hasn't figured itself out yet. We build full brand identities with guidelines that make sure everyone in your business shows up looking like the same company.
Website Design & Build
The website is checked. Every time. After the SDR emails, after the LinkedIn message, after the event conversation. It's the single most important touchpoint in your sales process and most B2B companies treat it like an afterthought. We design and build websites that convert first impressions into conviction. Clear messaging, fast load, professional execution. No generic templates. No ambiguous headlines.
LinkedIn Profile Optimisation
Your SDR's LinkedIn profile is a trust signal. Your founder's LinkedIn profile is a trust signal. Your company page is a trust signal. When a prospect clicks through and finds a profile photo from five years ago and a headline that reads "Business Development at [Company]", they've learned something about how seriously you take your own brand. We optimise every profile that shows up in your sales cycle.
Photography & Videography
People trust people faster than they trust companies. Real photography of your team, your office, your work does more for credibility than any logo redesign. Stock photography communicates nothing except that you didn't invest in showing who you actually are. We shoot brand photography and video that puts real faces and real context behind your company name.
Sales Decks & Collateral
The deck that goes into a meeting is doing sales work. A deck that looks like it was made in 45 minutes tells the prospect something about how you operate. We build sales decks, pitch materials, and collateral that are designed to hold attention, communicate a clear argument, and leave the right impression in the room.
Client Story
myBasePay: from invisible to in-market.
A brand that wasn't failing dramatically. It was just quiet.
myBasePay is a B2B compensation data platform. When they came to ORRJO, their brand wasn't failing dramatically. It was just quiet. Generic. Not doing the work it needed to do in a competitive market where trust and credibility get established before the first sales call.
We rebuilt their brand identity from the ground up and redeployed it across their digital presence. New visual system, refreshed website, LinkedIn presence built to drive consistent visibility with the right audience.
Their brand went from background noise to a visible, credible presence in their market.
“Everything feels cohesive, professional, and distinctly us. For the first time, our brand actually reflects what we're building.”Nicola Wee, CMO, Aveni
Why ORRJO Is Different
A brand agency hands off.
We deploy.
Most brand agencies do good work and then disappear.
They deliver the assets, wish you well, and leave your team to figure out how to use them. The result is a beautiful brand that doesn't get activated properly in the sales motion it was built to support.
ORRJO is different for one structural reason.
The Creative Studio team, the Demand Generation team, and the Lead Generation team all operate inside the same agency. When we build your brand, we immediately put it to work in the outbound campaigns, the content programmes, and the LinkedIn strategies running in parallel. The brand gets tested, refined, and deployed in real sales conditions from day one.
That's what produces the uplift. Not just better design in isolation. A brand that's immediately activated across every channel where your prospects are forming their first impressions.
Process
Four stages. No surprises.
Discovery
We start by understanding your sales motion, your ICP, and where your current brand is creating friction. We're looking for the specific moments where a weak visual identity or inconsistent presence is costing you meetings. This shapes everything that follows.
Build
We design and build the full brand system. Identity, website, profiles, photography, collateral. Everything is built to the brief agreed in Discovery. You approve before anything goes live.
Deploy
We activate the brand across every channel relevant to your sales process. If you're running outbound with ORRJO's demand gen or lead gen teams, the brand goes straight into those campaigns. If you're managing outbound internally, we hand over a complete deployment guide.
Iterate
We don't disappear after launch. We track how the brand performs across your sales channels and refine where it isn't working. Brand that doesn't move pipeline isn't finished.
Pricing
What does it cost?
Scoped individually. Priced transparently. Delivered to a fixed brief.
You know what you're getting, what it costs, and when it's done before any work begins.
From focused identity projects to full brand systems.
Brand builds range from focused identity projects to full brand systems with website, photography, and collateral. The scope depends on where your brand is today and what your sales process requires.
The real question isn't what a brand build costs.
It's what a weak brand costs every month in outbound meetings that don't happen. If your response rates are where they should be and prospects are showing up to calls pre-sold, you probably don't need this. If they're not, the calculation is straightforward.
Get Started
If your brand is making outbound harder,
that's a fixable problem.
You've already invested in outreach. If the brand behind it isn't doing its job, you're generating leads for a company that doesn't look credible yet. We fix that, and we measure whether it works.
Talk to the Creative Studio Team →