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Demand Generation

LifeLink

LifeLink wanted to position itself as a thought leader in workplace mental health through webinars, but internal capacity had previously limited their ability to launch them. They needed a structured and stress-free approach to planning, promoting, and executing a webinar series.

The Situation

A new initiative with no internal bandwidth to deliver it.

Hosting webinars was a new initiative for LifeLink, and internal capacity had previously limited their ability to launch them. They needed a structured and stress-free approach to planning, promoting, and executing webinars. LifeLink wanted to position itself as a thought leader in workplace mental health.

The Solution

End-to-end webinar management from topic to follow-up.

Partnered with ORRJO to manage the end-to-end webinar process. Developed a streamlined approach to topic selection, speaker preparation, and audience engagement. Utilised ORRJO's network and expertise to promote effectively. Created structured synopsis documents and promotional materials.

The Results

185 registrants across the webinar series.

4 webinars hosted. 14 meetings booked from webinar registrants. 85%+ retention rates. One webinar alone resulted in 9 direct sales meetings.

185

Webinar registrants across the series.

14

Meetings booked from webinar registrants.

“The overall experience of working with ORRJO has been absolutely fantastic. Our attendance rates have been outstanding, and the engagement has exceeded expectations. The webinars have proven to be an excellent hook for initiating sales conversations, leading to real business opportunities.”
- Jacqui Taylor, LifeLink

Your situation is specific.
The model is not.

Every engagement starts with a scoping call where we establish whether the integrated model is right for where you are. If it is, we tell you exactly how it would work for your business. If it isn't, we tell you that too.

No pitch. No deck. A straight conversation about what you need and whether we can build it.

Book a scoping call