Pulsion
Selling within a very competitive market with a broad product and service offering. Pulsion had a reliance on referrals and inbound leads, and a lack of success using external lead generation agencies in the past.
The Situation
Competitive market. Broad offering. No outbound engine.
Selling within a very competitive market with a broad product and service offering. Reliance on referrals and inbound leads. Lack of success using external lead generation agencies in the past.
The Solution
Deep ICP research to understand main drivers, pains and motivations.
Outbound strategy developed in collaboration with leadership. SDR support involving omni-channel outreach. ICP focused email campaigns generating MQLs. Webinar programme to educate and deliver value to target ICP, differentiating Pulsion from competition.
The Results
146 meetings booked in 15 months.
280 registrations for webinar series. 19 meetings booked in 4 weeks as webinar follow-up.
146
Meetings booked in 15 months.
280
Registrations for webinar series.
“ORRJO recommended a non-sales, educational focused webinar series to engage and educate our audience on the latest industry trends and demonstrate our experience. Our AI ChatGPT focused webinar generated over 200 registrations! These virtual events were an ideal opportunity to position ourselves as experts.”- John McGuire, Managing Director, Pulsion
Get Started
Your situation is specific.
The model is not.
Every engagement starts with a scoping call where we establish whether the integrated model is right for where you are. If it is, we tell you exactly how it would work for your business. If it isn't, we tell you that too.
No pitch. No deck. A straight conversation about what you need and whether we can build it.
Book a scoping call →