Free Resource

The B2B Cold Email Playbook

12 proven email templates that have helped book 10,000+ qualified meetings. Download free. No fluff. Just frameworks that work.

  • 12 ready to use cold email templates
  • Subject line formulas with open rate benchmarks
  • Personalisation framework for outreach at scale
  • Sequencing strategy with optimal timing
  • Used by 500+ B2B teams worldwide

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Everything Inside the Playbook

Four chapters of actionable frameworks, templates, and strategies designed to help you book more meetings through cold email.

01

12 Cold Email Templates

First touch, follow up, breakup, re engagement, referral, and event based templates. Copy, customise, send.

02

Subject Line Formulas

Tested subject lines with open rate benchmarks. Know exactly what works before you hit send.

03

Personalisation Framework

How to personalise at scale without being generic. Make every prospect feel like you wrote it just for them.

04

Sequencing Strategy

Optimal timing, touchpoints, and multi channel integration. Build sequences that convert across the full buyer journey.

See Template #1 in Action

This is just one of the 12 templates inside the playbook. Each template includes the full email structure, personalisation placeholders, and guidance on when to use it.

  • Trigger based opening that feels natural
  • Social proof woven into the value proposition
  • Soft call to action that reduces friction
  • Under 80 words for maximum deliverability
New Message
To: [First Name] at [Company]
From: [Your Name]
Quick question about [Company]'s [specific initiative]

Hi [First Name],

I noticed [Company] recently [trigger event].

At ORRJO, we help [similar companies] [achieve specific outcome].

Would it be worth a 15 minute call to explore if we can help [Company] [desired result]?

Best,
[Your name]

Template 1 of 12
Used by teams at 500+ companies worldwide
10,000+
Meetings Booked
42%
Average Open Rate
12%
Response Rate

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