Free Strategy Tool

Define your Ideal Customer Profile.

Most B2B companies can't describe their best customer in a single sentence. This tool fixes that in 5 minutes.

Company Profile

Buyer Persona

Pain & Triggers

Qualification

Step 1 of 4

Company Profile

Question 1

Target Company Size (employees)

Question 2

Target Annual Revenue

Question 3

Target Industries

Question 4

Target Geography

Step 2 of 4

Buyer Persona

Question 5

Primary Decision Maker Title

Question 6

Secondary Influencer Title

Question 7

What department owns the budget?

Question 8

Typical buying committee size

Step 3 of 4

Pain Points & Triggers

Question 9

What's the #1 problem you solve for customers?

Question 10

What triggers a buying decision?

Question 11

What do they try before finding you?

Question 12

Average deal size with this ICP

Step 4 of 4

Qualification Criteria

Question 13

What makes a BAD fit for you?

Question 14

How do you know a prospect is sales-ready?

Question 15

How well does your sales team know this ICP?

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Your ICP Clarity Score

ICP Clarity

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Let's do it properly for yours. A sharp ICP is the foundation of every campaign we run.