B2B Fintech Lead Generation
B2B fintech sales motions are slow, compliance-heavy, and committee-led. Generic outbound burns deliverability and trust. ORRJO runs fintech-specific campaigns into Tier 1 banks, challenger fintechs, payments platforms, and infrastructure providers across UK, EU, and US.
B2B Fintech buyers behave differently. The outbound playbooks that work for generic SaaS or services don't translate.
B2B Fintech buyers research quietly and verify with peers before any meeting. Cold outreach without brand recognition gets ignored. Demand gen has to run first.
6-12 month sales cycles, often with 5-7 person buying committees. Sequencing has to match the cycle, not run 5-touch outbound into a 9-month process.
Wrong vocabulary in the first email kills the campaign. B2B Fintech buyers can spot generic outreach in seconds. Messaging has to come from someone who understands the space.
Buyer-specific sequencing for the roles that actually evaluate and authorise.
COOs, Heads of Risk, Heads of Compliance, Heads of Product, and CIOs across UK, EU, and US markets.
Every campaign starts with a sub-sector-specific ICP, target list, and message. Not "B2B B2B Fintech".
Core banking, payments rails, treasury management, KYC and AML platforms.
Acquiring, issuing, BNPL, embedded finance.
Investment platforms, robo-advisors, alternative investment infrastructure.
Underwriting platforms, claims automation, embedded insurance.
SME lending, alternative credit, decisioning engines.
Transaction monitoring, KYC, sanctions screening, and reporting tools.
The same three-layer engine, tuned for B2B Fintech buying behaviour.
Two-week sprint to map sub-sectors, identify trigger events (B2B Fintech-specific), build the target account list, and craft messaging that reads like someone who knows the space wrote it.
Sector-specific content, LinkedIn campaigns into the target list, paid amplification on the channels B2B Fintech buyers actually use. By week 4 the brand is recognised.
Regulated-buyer-aware sequencing and FCA-conscious messaging. UK-based SDRs trained on B2B Fintech terminology, regulatory context, and buyer behaviour. 90%+ meeting attendance.
B2B fintech sales motions are slow, compliance-heavy, and committee-led. Generic outbound burns deliverability and trust. ORRJO runs fintech-specific campaigns into Tier 1 banks, challenger fintechs, payments platforms, and infrastructure providers across UK, EU, and US.
COOs, Heads of Risk, Heads of Compliance, Heads of Product, and CIOs across UK, EU, and US markets. Every campaign is built around the specific decision-making structure of the target accounts.
6-12 month. ORRJO sequences demand gen and outbound to match the actual cycle length rather than running 5-touch sequences into longer cycles.
Tell us your ICP and target accounts. We'll build the campaign and book the meetings.
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