Insurance is one of the most conservative industries in B2B. Carriers, brokers, and MGAs rely on relationships built over decades. Technology adoption is slow. Regulatory requirements are stringent. And broker networks add layers of complexity to every sales process. We help InsurTech companies and insurance service providers navigate this landscape, booking qualified meetings with the underwriting, claims, and innovation leaders who shape purchasing decisions.
Insurance operates on trust, regulation, and long standing relationships. Decision makers at carriers, brokers, and MGAs are sceptical of new technology and protective of existing vendor partnerships. Your lead generation partner needs to understand the insurance value chain and speak the language of underwriting, claims, and distribution.
Solvency II, IDD, FCA requirements, and Lloyd's regulations shape every technology purchase in insurance. Our outreach demonstrates understanding of these regulatory frameworks, building credibility with compliance-conscious buyers from the first touchpoint.
Insurance companies run on policy administration systems, claims platforms, and actuarial tools that have been in place for years. Any new technology must integrate with this existing infrastructure. We qualify prospects on their current tech stack before booking meetings.
Insurance distribution involves carriers, brokers, MGAs, and reinsurers. Selling through this network requires understanding who influences and who decides. We map these complex relationships and target the right stakeholders at each stage of the distribution chain.
Underwriting evaluation, actuarial review, compliance sign off, and board approval. Insurance technology purchases can take 12 to 24 months. We build outbound programmes designed for these extended timelines, maintaining engagement throughout the evaluation process.
We do not just generate leads. We deliver qualified conversations with Chief Underwriting Officers, Heads of Innovation, VP Claims Operations, and Broker Network Managers who have the authority to evaluate and purchase your solution.
Qualified meetings booked directly with Chief Underwriting Officers, Heads of Innovation, and VP Claims Operations. Every meeting includes a brief covering the carrier's current challenges, technology landscape, and why they are open to evaluating your solution.
We qualify prospects beyond job title. We identify their current policy administration system, claims platform, lines of business, and specific operational bottlenecks so your sales team walks into every call with the context needed for a productive technical conversation.
Top tier carriers, specialist MGAs, and Lloyd's syndicates represent your highest value opportunities. We build dedicated outbound programmes targeting these organisations, engaging underwriting, claims, and distribution leaders across multiple lines of business.
Seamless handover with full context. We provide detailed meeting briefs covering the carrier's regulatory environment, current vendor landscape, renewal timelines, and the specific operational or commercial challenges driving their interest in your platform.
We have deep experience in regulated financial services. Our work with Aveni, a FinTech AI platform, delivered 500+ meetings over a three year partnership and established their brand across financial services compliance. This same methodology, understanding regulated buyers and building trust through technically credible outreach, translates directly to the insurance market.
View All Case Studies →Insurance is a relationship business. Most vendors fail because they do not understand that. ORRJO took the time to learn how carriers and brokers actually make decisions, and the meetings they booked reflected that understanding. Quality over quantity, every time.
The best performing insurance companies do not rely on outbound alone. They warm their market first with demand generation and then convert that awareness into booked meetings through targeted lead generation. We deliver both as one integrated growth engine.
Tell us about your solution, your target carriers and brokers, and your pipeline goals. We will show you exactly how we would generate qualified meetings with underwriting, claims, and innovation leaders for your insurance business.
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