Founder-led LinkedIn. The asymmetric channel most founders skip.
Buyers trust people more than logos. Founder-led LinkedIn turns the founder into the brand, the brand into pipeline, and pipeline into a moat competitors cannot easily copy. We run the function so the founder can stay focused on the business.
Why founder content beats company content
The maths is not subtle.
A LinkedIn post from a founder will reach 5-10x more impressions than the same post from the company page. People follow people. Algorithms reward people. Founders carry the moral authority that brands cannot bottle.
This is not new. What is new is that most B2B founders are still ignoring it. Three posts a quarter, no point of view, a bio that says "Founder at X". Meanwhile a competitor in the same category is posting four times a week, taking specific positions, and quietly winning the inbound conversations that would have come to you.
Founder-led is not a vanity project. It is the highest-leverage marketing surface a B2B company has. The companies running it well are not better at marketing, they just decided two years ago that this was a function and stuck with it.
What we run for founder programmes
Six pieces, one accountable team.
Voice and POV definition
A documented point of view, content pillars, things you are willing to be wrong about in public. Without this, posts are noise.
Profile rebuild
Banner, headline, About, Featured. Built once at the start, reviewed quarterly. Optimised for the 30-second skim.
Ghostwriting
Two to four posts per week in your voice via weekly 30-minute extraction calls. Drafts reviewed before publishing.
Engagement layer
Target lists of 30-50 ICP profiles. Daily commenting cadence. We monitor and prompt your replies. Comments earn comments.
Newsletter or articles
Optional but recommended after month 3. Long-form anchor content compounds in search and recall.
Reporting and POV refresh
Monthly written report (DMs, profile views, pipeline-attributed conversations). Quarterly POV refresh as the business evolves.
The numbers we have seen with founder programmes
Honest about ranges, not fake medians.
Inbound DMs about your work go from "near-zero" to 5-15 per month within 90 days. Not all are leads, most are not. The 1-2 that are tend to be high-quality, warm and self-qualifying.
Profile views climb from a few hundred per month to 1,000-3,000+. The compound is real, the trajectory looks like a ramp not a step.
Pipeline-attributed inbound is the lagging metric. Most founders see meaningful pipeline contribution by month 6-9. By month 12, founders running this well report 20-40% of their pipeline being LinkedIn-influenced. We are not promising those numbers, we are reporting what we have observed.
Who this is for
Founders, specifically.
This works for
- B2B founders or CEOs at companies between £1M and £25M ARR.
- Founders willing to be in public weekly (even if not writing the posts).
- Categories where buyers research before buying (most B2B).
- Founders with strong opinions and the willingness to share them.
- Companies committed to a 6+ month programme.
Less of a fit for
- CEOs of large established public companies (different dynamic).
- Founders who refuse to put their face on content.
- B2C businesses (LinkedIn is the wrong platform).
- Stealth-mode startups not yet ready to be public.
- Founders looking for vanity engagement rather than pipeline.
FAQ
Indirectly, yes. Founder-led content drives followers to the company page. We typically grow company page followers 3-5x as a side effect, even without separately managing it.
No. Default mode is ghostwriting. You give us 30 minutes a week in an extraction call, we write, you approve. Founders contribute roughly 90 minutes a week total.
60-90 days for the first inbound DMs. 6-9 months for meaningful pipeline contribution. 12+ months for compound effects. Anyone who promises faster is selling you bots.
Your LinkedIn profile is yours, the playbook is yours, the audience is yours. We hand over everything if we part ways. The reputation you build is portable.
Both. The audience compounds, so over time inbound DMs and warm referrals increase. Outbound (your SDRs) also converts at 2-3x because prospects already recognise you.
Bundled with broader ORRJO services from £1,500-£3,500/month depending on scope. Standalone founder programmes from £2,500/month with a 6-month minimum.
Want to talk through your situation?
Thirty minutes with the team. We will pressure test your numbers, not pitch.
Book a strategy call →