The same methodology used by McKinsey, BCG, and the world's top growth consultancies. 85 strategic questions. 14 assessment areas. One comprehensive, board-ready report.
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Based on a real assessment of a £1.1M ARR B2B SaaS company with 12 employees, scaling from founder-led sales to a repeatable GTM engine.
6 of 14 categories shown · Full report includes all 14 with detailed recommendations per category
With only 4 inbound meetings per month and a need for 11, you cannot close the gap with content alone. Hire a dedicated SDR, implement a 14-touch outbound sequence (email + LinkedIn + phone), and target mid-market CTOs at companies with 50 to 200 employees using your existing case studies as social proof. Expected ramp: 6 to 8 qualified meetings per month within 90 days.
The founder currently runs every deal from demo to close with no documented stages, no qualification framework, and no forecasting model. Before hiring AE #1, codify your sales stages (Discovery → Technical Validation → Business Case → Negotiation → Close), implement MEDDPICC qualification, and build a deal scoring model. Without this, your new hire will ramp 2 to 3x slower and your forecast accuracy will remain below 40%.
You are spending £8K per month on marketing with zero multi-touch attribution. Your Google Analytics is not connected to your CRM. This means you cannot identify which channels drive pipeline vs. vanity traffic. Implement UTM tracking across all campaigns, connect HubSpot to GA4 via server-side events, and build a weekly pipeline source report. This alone will likely save £2K to £3K per month in wasted ad spend within 60 days.
Based on £15K average deal size, 4 to 6 month sales cycle, and £2.5M revenue target:
Highest ROI for £15K+ deals. Target 200 prospects per month via Sales Navigator. Expected: 5 to 7 meetings per month at £180 CAC.
7-touch sequence over 21 days. Personalised opening lines referencing trigger events. Expected: 3 to 4 meetings per month.
Bottom-funnel comparison and alternative pages. 2 long-form pieces per month targeting high-intent keywords. Expected: 2 to 3 inbound meetings per month within 6 months.
Sponsor 2 niche events per quarter. Co-market with complementary tools. Expected: 1 to 2 enterprise leads per event.
Revenue gap: To reach £2.5M from £1.1M, you need £1.4M in new business. At £15K ACV and 22% close rate, that means 424 qualified opportunities entering your pipeline, or 35 per month. With an average 4.8 month cycle, you need to front-load pipeline build in Q1 and Q2 to see revenue impact by Q3 and Q4.
Growth stage (£1M to £5M ARR) · Estimated monthly cost: £1,200 to £1,800
Your full report includes all 14 categories scored, compensation benchmarking, website and LinkedIn audits, KPI dashboards, budget frameworks, and a complete 90 day execution roadmap tailored to your specific business.
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