FREE TOOLS

Diagnose. Model. Build.

Six free tools built from the same frameworks we use with clients. No signup. No fluff. Just clarity on what's working and what's not.

Creative Studio

Start with clarity

Know where you stand before you build anything new.

Score your brand, demand gen, lead gen, content, and sales enablement in 5 minutes. Get a personalised gap analysis.

Define your Ideal Customer Profile step by step. Get a downloadable ICP one-pager your whole team can use.

Score real accounts against your ICP. Quick triage so reps stop chasing the wrong logos.

Total addressable market in three layers. TAM, SAM, SOM with realistic capture rates per segment.

Demand Generation

Model your pipeline, measure the cost of inaction, and compare your outbound strategy.

Model your revenue pipeline in real-time. See exactly how many meetings, leads, and conversations you need to hit your targets.

Find out what your pipeline gap costs you per month. Most founders are surprised by the number.

Enter your outbound numbers. See what happens when demand gen runs first. Side-by-side, with your data.

City-specific salaries, employer taxes, recruitment fees, and ramp costs for 11 major hubs. See what each path actually costs over Year 1.

Lead Generation

Find out if your foundations are strong enough to scale.

Score your outbound readiness across 5 critical areas. Find out if you're ready to scale or need to fix the foundations first.

Take our Business Audit. It scores you across all five growth areas and tells you exactly which tool to use next.