Free ICP assessment
Score your Ideal Customer Profile
15 questions across 5 critical dimensions. Find out where your targeting is strong, where it's leaking revenue, and what to fix first.
Your ICP Score
Here's how your Ideal Customer Profile stacks up across 5 key dimensions.
Benchmark: Companies scoring 60+ out of 75 on ICP discipline typically see 30-50% higher conversion rates from outbound and inbound efforts. They close faster, churn less, and spend less on acquisition.
Frequently Asked Questions
An Ideal Customer Profile is a detailed description of the type of company that gets the most value from your product or service and delivers the most value back to your business. It includes firmographic criteria like industry, company size, and revenue, plus technographic data like the tools they use. A strong ICP gives your sales and marketing teams a clear target so every campaign, piece of content, and outbound message hits harder.
The score is calculated across 5 categories: ICP Definition, Data Quality, Validation, Alignment, and Outcomes. Each category contains 3 questions scored 1-5, giving a total possible score of 75. Your score reflects how well-developed and effective your ICP is, and which areas need the most attention.
Companies scoring 60+ out of 75 typically see 30-50% higher conversion rates from their outbound and marketing efforts. A score above 55 means your ICP is in good shape. Below 40 means there are significant gaps that are likely costing you pipeline and revenue.
Best practice is to review your ICP quarterly and do a thorough update every 6 months. Markets shift, your product evolves, and your best customers change. Companies that treat their ICP as a living document consistently outperform those that set it and forget it.
Yes. ORRJO Intelligence delivers a complete, research-backed ICP in 14 days. We analyse your closed deals, interview your sales team, research your market, and deliver a targeting framework you can immediately deploy across outbound, content, and paid channels.