Looking for a Martal Group alternative? Here is what to consider.
Updated 5 November 2026
Martal Group calls itself a “Sales as a Service company” that provides SDRs and sales executives to source leads, book appointments and “land logos” for B2B companies, and its homepage says it has been in business for 15 years. If you are exploring alternatives, the question is whether you need a similar service from a different vendor or a fundamentally different approach.
Whichever provider you choose, look at what sits around the outbound: positioning, demand generation and the standard a meeting has to meet. If your pipeline has meetings but not enough closed deals, the issue might be upstream.
The Challenge
An outsourced sales team
Martal's solutions menu lists appointment setting, outbound lead generation, cold emailing, cold calling, LinkedIn lead generation, sales outsourcing, sales training and inbound lead qualification. Its homepage says its team goes beyond sourcing leads to “drive new client registrations, book appointments, and land logos”. If you also want positioning and demand generation, check who will run them.
Many industries
Martal's industries menu lists 24 sectors, from B2B SaaS and cybersecurity to manufacturing, logistics and energy. Whoever you choose, ask to see campaigns run in your own market.
Know what you are switching for
If meeting volume is fine but meeting quality or conversion is the issue, another outbound vendor may not fix it. That is usually a demand gen problem, not an execution problem.
Our Approach
How ORRJO solves this.
Martal Group sells an outsourced sales team across many industries. ORRJO starts further upstream. Before outbound starts, ORRJO develops specific brand positioning for your market and runs demand gen campaigns targeting your accounts. The outbound team then reaches people who already have context.
ORRJO adds demand gen to the equation
ORRJO runs demand gen first, then outbound. The demand gen layer is what transforms cold outreach into warm conversations.
Deeper, not wider
ORRJO is a 45+ person team that goes deep with each client. If you want focused attention and integrated strategy, ORRJO is built for that.
Brand + demand + outbound from one team
No need to manage multiple vendors. ORRJO handles brand, demand gen, and outbound under one roof.
What's Included
Deep, focused pipeline generation for companies that want quality over breadth.
Multi-channel outbound
✓ Available from ORRJO
No hidden fees
✓ Available from ORRJO
Dedicated strategist
✓ Available from ORRJO
Pipeline attribution reporting
✓ Available from ORRJO
Results That Speak
Descartes // Lead Generation + Demand Generation
“The consistency of opportunity generation has been a game-changer for us.”
Gary Rosier-Taylor, VP Fleet Sales, Descartes
Read the Descartes case study →FAQ
You might not need to. Martal says its SDRs and sales executives source leads, book appointments and “land logos” for its clients. If you want demand gen and brand support integrated with your outbound, ORRJO offers a different approach.
Martal's homepage says it has been in business for 15 years. ORRJO was founded in 2022. Despite being newer, ORRJO has 12,500+ meetings booked and £300M+ pipeline generated. Results matter more than years in business.
Martal's industries menu lists 24 sectors, from B2B SaaS to manufacturing. ORRJO works across B2B SaaS, tech, professional services, financial services and manufacturing, and goes deeper on brand and demand gen for each one.
ORRJO prioritises quality over raw volume. Martal's published engagement model includes pre-qualified lead lists of “up to a few thousand per month”. If you want a smaller number of highly qualified meetings backed by demand gen, ORRJO is built for that. Most ORRJO engagements run at 4 to 12 highly qualified meetings a month, with entry level at 4.
For similar SDR outsourcing models, look at CIENCE, SalesHive, or memoryBlue, which acquired Operatix in 2023. For something fundamentally different with integrated demand gen, ORRJO is worth considering.
ORRJO starts with brand positioning and demand gen strategy before activating outbound. Outreach begins within 2 weeks of kickoff, and first qualified meetings typically land within 2 weeks of launch.
Why ORRJO Is Different
Why positioning comes before volume
Outbound at volume works best when your market already knows why you are different. Outreach into competitive markets without clear positioning produces generic conversations. When your messaging sounds like everyone else's, the meetings you book lack the differentiation that drives deals forward.
ORRJO runs brand and positioning work alongside outbound, so your outreach has a clear point of difference. The demand gen layer creates familiarity. The outbound builds on it.
Sources
Every fact about another company on this page comes from that company's own website, checked on 14 October 2026.
- Martal Group, homepage. “Sales as a Service” description, 200+ onshore sales executives, 15 years in business, the solutions and industries menus, and the engagement model including lead lists of “up to a few thousand per month”. Checked 14 October 2026.
- CIENCE, homepage. Outbound SDR: “Managed teams that book qualified outbound meetings”. Checked 14 October 2026.
- SalesHive, homepage. US-based SDRs running cold calling and email outreach on its own AI platform, and its services menu, which includes SDR outsourcing. Checked 14 October 2026.
- memoryBlue, AI info page. Its outsourced SDR services and the acquisition of Operatix in 2023. Checked 14 October 2026.
See the difference.
Tell us about your ideal customer and we'll build the pipeline to reach them.
Book a Strategy Call →