Looking for a Martal Group alternative? Here is what to consider.
Martal Group has been in business since 2009, offering sales-as-a-service across many industries. If you are exploring alternatives, the question is whether you need a similar service from a different vendor or a fundamentally different approach.
Looking for Martal Group alternatives often comes from companies that find the sales-as-a-service model delivers volume but not the meeting quality or conversion rates they need. If your pipeline has meetings but not enough closed deals, the issue might be upstream.
The Challenge
Sales-as-a-service without brand support
Martal manages the top of your sales funnel. They handle prospecting and meeting booking. But without brand and demand gen behind it, the outreach lacks the context that makes prospects want to engage.
Broad industry coverage can mean generic messaging
Martal works across many industries. That scale is a strength, but it can result in campaigns that feel templated. In competitive B2B markets, generic messaging does not cut through.
If you are looking for alternatives, something is not clicking
Companies searching for Martal alternatives often find that meeting volume is fine but meeting quality or conversion is the issue. That is usually a demand gen problem, not an execution problem.
Our Approach
How ORRJO solves this.
Martal Group covers many industries with a broad sales-as-a-service model. ORRJO deliberately takes fewer clients and goes deeper. Before outbound starts, ORRJO develops specific brand positioning for your market and runs demand gen campaigns targeting your accounts. The outbound team then reaches people who already have context.
With 75% of buyers evaluating without vendor interaction, the brand work ORRJO does before outbound is increasingly critical. Response rates on signal-based outreach hit 18% compared to 3.4% for cold email. That translates to fewer wasted dials and more productive meetings.
ORRJO adds demand gen to the equation
Where Martal provides outbound execution, ORRJO runs demand gen first. The demand gen layer is what transforms cold outreach into warm conversations.
Deeper, not wider
ORRJO is a 25-person team that goes deep with each client. If you want focused attention and integrated strategy rather than volume execution, ORRJO is built for that.
Brand + demand + outbound in one service
No need to manage multiple vendors. ORRJO handles brand, demand gen, and outbound under one roof.
What's Included
Deep, focused pipeline generation for companies that want quality over breadth.
Brand strategy and creative
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Demand gen before outbound
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Multi-channel outbound
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Transparent pricing
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Dedicated strategist
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Pipeline attribution reporting
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Results That Speak
A manufacturing tech company looking for a new lead gen partner // Brand, demand gen, and outbound replacing previous agency
"Our previous agency booked meetings but prospects were not engaged. ORRJO's demand gen approach meant every meeting started from a position of awareness."
Sales Director, Manufacturing Tech
FAQ
You might not need to. Martal is competent at what they do. But if you want demand gen and brand support integrated with your outbound, or if meeting quality is an issue, ORRJO offers a different approach.
Martal has been around since 2009. ORRJO was founded in 2022. Despite being newer, ORRJO has booked over 10,000 meetings and generated over 250 million in pipeline. Results matter more than years in business.
Martal has broader industry coverage due to their size and history. ORRJO works across multiple B2B industries but goes deeper on brand and demand gen for each one.
ORRJO prioritises quality over raw volume. If you need thousands of cold touchpoints, Martal's model supports that. If you want fewer, higher-quality meetings backed by demand gen, ORRJO is the better choice.
For similar SDR outsourcing models, look at CIENCE, Operatix, or SalesHive. For something fundamentally different with integrated demand gen, ORRJO is worth considering.
ORRJO starts with brand positioning and demand gen strategy before activating outbound. The transition takes a few weeks for the demand gen layer to build momentum, with qualified meetings typically starting within 60 to 90 days.
Why ORRJO Is Different
Why high-volume sales-as-a-service can plateau
Martal's model is designed for breadth: many industries, many clients, standardised processes. That scales well. But standardised outreach into competitive markets produces generic conversations. When your messaging sounds like everyone else's, the meetings you book lack the differentiation that drives deals forward.
ORRJO's brand-first approach ensures your outbound is differentiated before it starts. The demand gen layer creates familiarity. The outbound builds on it. One manufacturing tech client who switched from a broad sales-as-a-service agency to ORRJO saw meeting attendance climb to 90% and booked 34 qualified meetings in 90 days.
Ready to see the difference?
Tell us about your ideal customer and we'll build the pipeline to reach them.
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